8 Tips to Reach Young Consumers
In the era of mobile, marketers are getting a great opportunity to target more and more young people who consume wider variety of products. For this marketers need to cultivate a level of understanding to persuade the young generation.
Entrepreneur’s Josh Felber has shared eight tips on how to market to today’s young consumers. The tips are based on his conversation with successful gen Z marketers Connor Blakley, age 17, and Deep Patel, age 18.
Felber says, “Currently, if you want to learn about marketing to gen Z, you have a limited selection of sources. That’s why Patel and Blakley are building YouthLogix, a publication for all things related to youth marketing.
Their goal is straightforward: to provide resources for marketers so that they can better understand how to reach this new, influential and diverse generation of consumers.
Here are eight innovative ways that brands can reach gen Z:
1. Consider influencer marketing.
Members of generation Z have grown up with a screen in their hands. Because of this, they’ve been able to establish genuine relationships with influencers across platforms such as YouTube, Snapchat and Instagram”.
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