‘How to Prepare Your Business to Win Big on Black Friday’ – Entrepreneur
Josh Felber says, “There’s no shopping day quite like Black Friday. Whether you participate online or battle your way through hoards of determined shoppers, Black Friday can be a stressful time for retailers looking to make money.
But just like how shoppers plan out their mall trips to maximize their time while getting everything they need, stores need to ensure they are equally prepared for a massive influx of shoppers. A little digital preparation can help you stay ahead of your shoppers while you compete with some of your larger competitors. As you build out your Black Friday planning list, make sure to include some gentle research on your customers and their spending patterns, as well as what other businesses like yourself are doing for their marketing efforts.
It’s estimated that one in three Americans plan to shop on Black Friday and that number is expected to rise as stores take advantage of online marketing and add more days for consumers to shop. Minimize your stress and any headache by preparing and putting your business in the best position to succeed”.
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