Jeff Rajeck says, “Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme?

To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtables in April of this year.

The roundtables covered topics related to CX and were moderated by volunteer client-side marketers and subject matter experts from Econsultancy and our event sponsor IBM.

Delegates brought experiences from many different companies and industries and they openly discussed their success stories and challenges with the group.

Moderators dutifully took high-level notes during the discussion and presented them back to the group at the end”.

Six must-do’s for a successful customer experience programme

Econsultancy

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