‘Reach Your Target Audience: A Fool-Proof Guide to Influencer Marketing’ – Business.com
Valerie Levin says, “For any company hoping to get into the influencer marketing game, there are some important considerations to keep in mind.
Knowing the rules, bending those rules and avoiding the less effective side of this type of marketing can help develop a successful influencer campaign and generate more conversions.
This guide provides the advice for getting started and using this strategy to your advantage.
From Word-of-Mouth to Social Buzz
Word-of-mouth marketing is the primary factor behind 20 to 50 percent of all purchasing decisions. This type of marketing also generates more than twice the sales of paid advertising, and these word-of-mouth customers have a 37 percent higher retention rate. So its value has been proven, even when the way the message is delivered has changed”.
Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT. The DMD team says, “Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many […]
HubSpot has published a new video ‘The Ultimate Guide to Product Marketing for Small Businesses’ featuring useful product marketing strategies. The HubSpot team says, “Why is Product Marketing Important? In this video, Jamal dives deep into the steps for a successful product marketing strategy. He talks about a product’s target audience, using strategic positioning and […]
Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that […]
With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to […]
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