Valerie Levin says, “For any company hoping to get into the influencer marketing game, there are some important considerations to keep in mind.

Knowing the rules, bending those rules and avoiding the less effective side of this type of marketing can help develop a successful influencer campaign and generate more conversions.

This guide provides the advice for getting started and using this strategy to your advantage.

From Word-of-Mouth to Social Buzz

Word-of-mouth marketing is the primary factor behind 20 to 50 percent of all purchasing decisions. This type of marketing also generates more than twice the sales of paid advertising, and these word-of-mouth customers have a 37 percent higher retention rate. So its value has been proven, even when the way the message is delivered has changed”.

Reach Your Target Audience: A Fool-Proof Guide to Influencer Marketing

Business.com


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