Jenni Ryall says, “Tumblr has officially launched in Australia.

It doesn’t mean much for users of the platform — besides local brands and businesses providing more localised content.

The company, founded by David Karp in 2007, has more than 4.6 million users in Australia and 750,000 in New Zealand so it makes sense for the reblogging giant to set up on Aussie shores.

Tumblr was acquired by Yahoo in 2013 and comes to Australia in partnership with the local arm of the brand — Yahoo7. The commercial launch will allow Australian brands to create content on the platform to increase engagement with the Tumblr audience“.

Tumblr arrives Down Under with more local content from brands

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