Patricio Robles says, Earlier this week, Google unveiled some major changes to Google+, its social networking platform.

Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services.

But on Monday, Google announced that it will stop treating Google+ as its digital glue.

As Bradley Horowitz, Google’s VP of Streams, Photos, and Sharing, explained:

People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use”.

What the Google+ changes mean for marketers

‘Econsultancy’ Blog

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