Shari Thurow says, “People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is naturally knowledgeable about effective site navigation.

Does the designer’s or developer’s home page have a jqueryhomepage slider that takes up the majority of the screen? Or cool drop-down and fly-out menus?

Granted, any designer or developer naturally likes to show the breadth of his or her expertise. I have a different reaction than most people when I see those items on a website. My immediate question is why the “wow” factor is wasted on navigation instead of content”.

The Fundamental Checklist For Website Navigation Design & Architecture – Part 1

Marketing Land

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