‘Most Top Brands Still Don’t Engage With Twitter Followers’ – ‘Mashable’

Seth Fiegerman says, “Taco Bell and T-Mobile have both gained attention in recent months for engaging with customers and other brands on Twitter, but a new study shows most big brands still hold off from the practice.During the final three months of 2013, 98 of Interbrand’s top 100 global brands tweeted at least once and the average company tweeted 12 times per day, according to data from Simply Measured, a social media analytics provider. However, the report also found that 54% of these Interbrand companies send less than one @-reply per day“.