The latest article on HubSpot blog is titled “What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy”.

Meghan Keaney Anderson says, “A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations of passersby grow significantly.

The man is bewildered by the change in fortune. When the woman returns, he asks her what she changed to his sign. Her reply? “I wrote the same, but in different words.” The words she chose? “It’s a beautiful day and I can’t see it.”

This is the story within a brilliantly produced video (embedded below) by Purple Feather, a group of content specialists based in Glasgow, Scotland”.

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

HubSpot

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