‘Gated vs. Ungated Content’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Gated vs. Ungated Content”.
Pamella Neely says, “Imagine you are finishing up your latest content marketing project. Let’s say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love.
You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content.
You just reduced your potential downloads by 95 to 98 percent of what they could have been.
That’s not a typo. Let’s put it another way. For every 20 downloads you could have gotten with that expensive, hard-earned content, you’re going to get one. One download”.
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