The latest ‘SEO Book’ blog post is titled “Why the Yahoo! Search Revenue Gap Won’t Close”.

Aaron Wall says, “In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am uncertain if the back channeled story is used as leverage to secure ongoing minimum revenue agreements, or if Yahoo! is trying to set the pretext narrative to later be able to push through a Google deal that might otherwise get blocked by regulators. When mentioning Yahoo!’s relative under-performance on search, it would be helpful to point out the absurd amount of their “search” traffic from the golden years that was various forms of arbitrage”.

Why the Yahoo! Search Revenue Gap Won’t Close

‘SEO Book’ Blog

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