‘PPC Ads: Analyzing the Bing Yahoo! Alliance’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “PPC Ads: Analyzing the Bing Yahoo! Alliance”.
Melissa Mackey says, “For the past three years, pay-per-click advertisers on Microsoft’s Bing have enjoyed distribution across both Bing and Yahoo! This is thanks to the Bing Yahoo! Search Alliance, which enables advertisers to use one ad platform for both search engines. While Google is still the king”.
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