Chia’s Blog Post: Why You Need Both Paid And Free Search Engine Marketing

Ewen Chia’s latest Blog post is titled “Why You Need Both Paid And Free Search Engine Marketing”.

Ewen Chia’s latest Blog post is titled “Why You Need Both Paid And Free Search Engine Marketing”.

Chia says, “You’ll never be able to find out whether your free listings will be worth it if you don’t sample some paid listings first. One of the worst things you can do is commit to a lot of keyword research for a search phrase, find that it gets lots of traffic and seems like a good goal, only to find out that when you get the ranking, the visitors won’t convert”. [source]

Link

Go to Ewen Chia’s Blog to read the complete post.