46% of all advertisers with 500 or more employees have been a victim of click fraud. 82% of non-authentic clicks have been found to be related to publishers or networks trying to inflate revenues, according to emarketer.


46% of all advertisers with 500 or more employees have been a victim of click fraud. 82% of non-authentic clicks have been found to be related to publishers or networks trying to inflate revenues, according to emarketer.

Advertising Age has reported, “”anecdotally, search vendors say fraud represents between 5% and 35% of clicks, depending on the industry, reportedly costing marketers up to $1 billion a year”. [source]

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