eDialog and Coremetrics have announced a partnership to offer integrated email marketing solutions.


Internet Retailer has reported that e-Dialog and Coremetrics have announced partnership and are to offer integrated solutions.

e-Dialog, provider of email marketing solutions, and Coremetrics, provider of hosted Web analytics solutions, are going to integrate Coremetrics’ Profiles with e-Dialog’s email marketing solutions.

Coremetrics’ LIVE Profiles, Lifetime Individual Visitor Experience Profiles, are to be integrated with e-Dialog’s email advanced marketing solutions.

John Rizzi, chief executive officer for e-Dialog, said, “Deep insight into customers’ preferences and inclination to buy is absolutely essential to get email marketers to the next level of sophistication. We have already integrated with Coremetrics data on behalf of some of our clients, such as TJX, and they are very enthusiastic about the results”.

 

 

 

 

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