Entrepreneur magazine contributor Ju Rhyu has published a new video titled ‘Why Selling on Amazon Is Not a Sales Strategy’. says, “During her time at Startup Story Live, Rhyu explains how she discovered her pimple-care patch while working for Samsung in South Korea. From that discovery, Rhyu rebranded that product as the Mighty Patch and brought it to the United States in 2018 by way of Amazon. Her initial launch strategy was to test the market and messaging via Amazon, but an omni-channel strategy was always her intention. Once the market accepted the Mighty Patch, Rhyu immediately... [...]

Amazon product advertisements (Amazon Marketing Services) help brands improve their sales. It is a great way to promote your products and get them sold. Econsultancy columnist Oren Stern has shared three tips to help marketers optimize their Amazon product ad campaigns. Stern says, “AMS offers three different advertising units – Sponsored Product Ads, Headline Search Ads and Product Display Ads. Here are some insights and recommendations based on our experience of working with some of the world’s leading brands and agencies. 1) Getting granular with Sponsored Product Ads The common... [...]