Local SEO pitfalls you should avoid
Around the world local business thrive using local SEO which helps them to target the people who are finding their products and services nearby.
MOS’s Miriam Ellis has published a list of 45 pitfalls marketers face while implementing local SEO.
Ellis says, “This is all about starting out on the right foot, long before opening day. Avoid these common mistakes before they become deep-seated liabilities.
1. Indistinct name
Consumers need to be able find you via a branded search, looking your business up by name after they hear it mentioned. If you name your men’s clothing shop “Yacht Club,” don’t be surprised if Google shows searchers local marinas instead of a branded result for your business. You can plan to build the kind of authority that lets Google know that people looking up “Banana Republic” are searching for clothing and not a political science lesson, but in your early days, a vague name could slow the growth of your brand recognition and rankings.
2. Limiting name
If your business plan includes growth into other service offerings or other geographic markets, don’t tie yourself to a name that limits you”.
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