Kath Pay says, “When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.

Our journey today

When creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless and easy to use journey as possible, but also that we have made this journey as persuasive as possible.

Working Psychology defines Persuasion as being:

Persuasion attempts to win “the heart and mind” of the target. Thus persuasion must induce attitude change, which entails affective (emotion-based) change. Although persuasion is more difficult to induce, its effects last longer”.

How to use persuasion throughout the ecommerce customer journey

‘Econsultancy’ Blog

Sharing is caring