‘4 Reasons Marketing Shouldn’t Control Social Media’ by Jay Baer
Baer says, “Marketing has been the custodian of digital communities since the arrival of social media over ten years ago. But is marketing really the right place for it? It turns out that just about anyone else in your organization might do a better job at convincing consumer to become customers via social media (highlight to tweet).
Seem too unbelievable to be true? Consider how these other departments and functions might add more value before you decide.
Insider Information
What I call today’s “social consumers“ are doing more than just purchasing from a company; they are building a relationship. And relationships require long-term value to survive. Marketers address this by mixing holiday messages and discounts with standard sales and marketing content”.
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