The latest article on ‘The Forrester Blog’ is titled “Top Twelve B2b Tech Social Marketing Highlights Of 2012”.

Kim Celestre says, “Last January, I kicked off 2012 with a report titled “The New Year Of Social Marketing”. The theme of that report was that B2B marketers would begin to emphasize the “social” of “social media” by focusing more on engagement and  interactions and less on broadcast marketing. I explained how marketers would continue to adopt social media listening and community platforms, that social media tactics would be used across various marketing functions within the organization and that marketers will start taking a community perspective to their social marketing strategies”.

Top Twelve B2b Tech Social Marketing Highlights Of 2012

The Forrester Blog

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