Charlie Cook’s latest blog post is titled “The Single Biggest Marketing Mistake”.

Cook says, “It happened so quickly I didn’t know what hit me. One minute I was paddling my kayak downstream, the next I was upside down dragging my head along the bottom of the river. It’s true, I did have a helmet on, but that didn’t seem to make the rocks I was bumping into feel any softer”.

The Single Biggest Marketing Mistake

Marketing for Success

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