The latest post on ‘Mashable’ is titled “60 Minutes to a More Efficient Social Business Strategy”.

Josh S. Peters says, “Every company should run a quick social media audit each quarter to make sure content is properly optimized and every aspect of their social presence aligns with their brand. The great news is that it shouldn’t take more than an hour to perform.

This 60-minute audit is different from a full social business audit. You’re not looking deeply at goals, competitors, engagement rates, campaign efficiency, or ROI”.

60 Minutes to a More Efficient Social Business Strategy

Mashable.com

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