The latest post on ‘Mashable’ is titled “How to Use Facebook Timeline Without Reworking Your Brand Strategy”.

Joe Chernov says, “Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. Consumer brands like Red Bull, Old Spice, and Ford led the charge with innovative campaigns that incorporate everything from intricate scavenger hunts to elaborate milestones that date back over a century”.

How to Use Facebook Timeline Without Reworking Your Brand Strategy

Mashable.com

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