‘Risk-Reversal’s Role Reversal’ by Michel Fortin

Michel Fortin’s latest blog post is titled “Risk-Reversal’s Role Reversal”.

Fortin says, “The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal.

That is, taking more of a risk from the sale than the purchaser of your product”.

Risk-Reversal’s Role Reversal

Michel Fortin’s Blog