MarketingProfs has published a new episode of the ‘Marketing Smarts’ podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. George B. Thomas says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving the audience entry points into the concept of Web3 to make it seem less intimidating. He insists marketers may be halfway there already, in a stage he calls Web2.5. Take loyalty programs, for example: “We’re starting to see folks like... [...]

Web 3.0 is the third generation of the evolution of web technologies. The web, also known as the World Wide Web, is the foundational layer for how the internet is used, providing website and application services. HubSpot has published a new video ‘Best Web3 Pillar To Learn As A Beginner’ explaining web 3.0. The HubSpot team says, “If you’re new to Web3 and want to learn more about it, what’s the first step? Listen as Matthew Howells-Barby, investor and CMO of a Web3 company, dives into the three pillars of Web3 in this game of double down, table stakes, and kill.” HubSpot  [...]

Web 3.0 is the third generation of the evolution of web technologies. The web, also known as the World Wide Web, is the foundational layer for how the internet is used, providing website and application services. Content Marketing Institute contributor Ann Gynn has published an article 20+ content marketing experts’ vies on how content marketers should prepare for the Web3. She says, “Web3 describes a new and unfamiliar world. Is content marketing ready for it? The range of replies offered is as vast as Web3 itself. Here’s what they suggest. Don’t get too distracted Learn, observe,... [...]

Introduction Web 3.0 (also called “Web3”) is a term used to describe the next step in the evolution of the internet. It is a concept that is still in its early stages, but it is expected to have a huge impact on how we use the internet. With the release of web3, a new platform for building and using decentralized applications, the internet is set to undergo a radical transformation. Here’s what you need to know. What is web3? Web3 enables users to interact with each other, access data stores, and perform other tasks. It also provides the underlying mechanics for creating smart... [...]