Amazon product advertisements (Amazon Marketing Services) help brands improve their sales. It is a great way to promote your products and get them sold.Econsultancy columnist Oren Stern has shared three tips to help marketers optimize their Amazon product ad campaigns.Stern says, “AMS offers three different advertising units – Sponsored Product Ads, Headline Search Ads and Product Display Ads. Here are some insights and recommendations based on our experience of working with some of the world’s leading brands and agencies.1) Getting granular with Sponsored Product AdsThe common... [...]