Learn from marketing legend Frank Kern as he shares his 3 favorite campaigns for selling products online.In Kern’s new video, you’ll see the three types of campaigns that all big brands (and big names) use to bring in customers. Kern’s Top Three Campaigns.There are really only three types that make a difference in your online success. This video shows you exactly how to deploy them in your own business.Here’s a hint about how these campaigns are deployed by the big companies:• Have you ever waited in line to get something from Apple? Then you have experienced this... [...]

In email marketing segmentation is quite important as it helps marketers target the subscribers based on their interests and requirements. There are different ways you can segment you email subscribers.AWeber columnist Tom Tate has shared four ways to use survey templates to for segmenting email subscribers.Tate says, “Have you ever wondered what content to send to your subscribers?Simply ask.That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific... [...]

Forbes contributor Kate Harrison has published an interview with video marketing expert Rohan Kale. In the interview Kale explains how marketers can improve their explainer video.Harrison says, “Video marketing expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the best way to attract and engage your audience and can provide as much as an 80% boost in conversion rates.” Even small increases in conversion rates can make a big difference to profitability. Kale points out that Dropbox was able to increase their... [...]

HubSpot columnist Aja Frost has shared 81 one-sentence sales tips for marketers. The tips are in the categories such as email marketing, prospecting, calling, conversations sales, closing sales etc.Frost says, “Just as the best athletes constantly practice, improve, and refine their strategy, successful salespeople are always experimenting with existing techniques and trying out new ones. After all, the second an athlete or rep stops striving to get better, they backslide.I’ve collected one-sentence tips to keep you in peak selling shape. Whether you want to focus on your presentation... [...]

Facebook has announced further requirements to avoid misuse of its services. The company has made verification compulsory for creators and managers of Facebook Pages with large following. They will not be able to post on their pages until verification is done.The company has announced that the political ads will be clearly labelled as “Political Ad”.Talking about more changes in the Facebook ads, Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages say, “We’re also investing in artificial intelligence and adding more people to help find advertisers that should have gone... [...]

HubSpot columnist Caroline Forsey has shared seven features of the Google SERP (Search Engine Results Page) and seven tools marketers can use to improve their SERP ranks.Forsey says, “As a marketer, it’s essential to stay up-to-date with new SERP features. Ranking #1 organically doesn’t provide as much visibility as it used to, so it’s imperative for marketers to take full advantage of Google SERP tools to learn how they can rank higher.There’s a marketing joke that goes something like this: “Where’s the best place to hide a dead body? Page two of Google.” Nowadays, a good... [...]

With constantly rising number of users Instagram is turning out to be a marketing hub for the brands and marketers. Apart from posting photographs, the use of video is also increasing on this network.Econsultancy columnist Kay Hsu has shared five tips to help marketers improve their Instagram marketing using the vertical video.Hsu says, “There are a few guiding principles to make the most of vertical:1. Leverage multi-part storytellingFormats such as Stories work particularly well in multiple scenes, as people move through these mediums quicker than ever before. Instagram has just introduced... [...]

Econsultancy’s Nikki Gilliland has shared four ecommerce lessons from Black Friday. This will help improve marketers perception of handling the ecommerce on holidays.Gilliland says, “Here’s four key things we have learnt. For lots more expert opinion and analysis, particularly when planning for 2018 and onwards, subscribers can check out Econsultancy’s Lessons from Black Friday Best Practice Guide.Website performance is improvingBlack Friday has previously resulted in disappointment for online shoppers, often due to slow loading times or sites simply being unable to handle the... [...]

A recent survey published on PRWeek has found that people feel that there is a need of guidelines to follow when it comes to Influencer marketing.Some 71% people believe that there are no rules around the use of influencers. 44% stated that it is damaging to society. 61% said that the influencers don’t have to disclose that they have been paid to talk about a product.Sharing more insights from the survey, Ian Griggs says, “An overwhelming majority of those surveyed, 88 per cent, believed they should be informed if people are being paid to promote products, but 61 per cent felt brands... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The Pro Marketer’s Product Launch Checklist for 2018’.The MOZ team says, “What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday.... [...]