Return To Home Page
Main Site Navigation
Search This Site
Sunday, July 12, 2020

Archive for the 'E-Commerce' Category

Econsultancy Shares Seven Examples of E-commerce Checkout Best Practices

Econsultancy contributor Rebecca Sentance has published an article highlighting seven excellent examples of ecommerce checkout best practices.Sentance says, “While I could write a whole essay on this subject alone, here is a (hopefully concise) summary of the most important things to bear in mind when evaluating your online checkout experience.No distractions. Enclosing the checkout – which refers to the practice of situating your checkout in a stripped-down environment without all the bells and whistles of the main site – ensures that shoppers are focused on the task at hand and... [...]

Drop-shipping gets you into eCommerce without inventory worries #ad

The easy way to get started in eCommerce is with drop-shipping. With drop-shipping you avoid the hassles of shipping products and handling return. A manufacturer or wholesaler handles the mechanics of fulfilling a sale. You just:1. advertise the product,2. accept orders (and collect the money) and3. tell your drop-shipper where to ship the product and pay them for the product.If you want a store selling physical goods, this is the way to get started right away.You just pick a niche, find products that appeal to people who are interested in that niche, and place ads for the products on your... [...]

‘Sell More with Product Recommendations’ Webinar June 25 [Webinar]

Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales.eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET.Attend this webinar to learn:How to provide product recommendations at each stage of the customer journeyHow to effectively test a wide range of recommendation typesHow to accurately measure performance across multiple dimensions.Sell More with Product... [...]

‘Sell More with Product Recommendations’ Webinar June 25 [Webinar]

Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales.eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET.Attend this webinar to learn:How to provide product recommendations at each stage of the customer journeyHow to effectively test a wide range of recommendation typesHow to accurately measure performance across multiple dimensions.Sell More with Product... [...]

Optimizing Ecommerce for Google Images and Visual Search [Guide]

E-commerce SEO helps you to optimize your e-commerce store pages to improve search engine rankings and drive traffic. By improving your search engine presence you can boot your sales.I Love SEO contributor Gianluca Fiorelli has published a seven-part guide on ‘Optimizing Ecommerce for Google Images and Visual Search’.Fiorelli says, “In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from... [...]

The Definitive Guide to eCommerce SEO for 2020 [Guide]

SEMrush contributor Maria Kalyadina has published ‘The Definitive Guide to eCommerce SEO for 2020’.This comprehensive guide offers advice on how to develop an SEO strategy for ecommerce websites and provides tips and strategies to optimize your site effectively.This guide covers the following:Why SEO Is Important for Your eCommerce SiteKeyword Research for eCommerce WebsitesOn-Page SEO for eCommerce WebsitesTechnical SEO for eCommerce WebsitesHow to Fix Common Technical SEO Issues on eCommerce WebsitesContent Marketing for eCommerce SitesLink Building for eCommerce SitesLocal... [...]

‘How to Achieve Ultimate E-commerce Balance’ Webinar April 16 [Webinar]

According to a We Are Social and Hootsuite report, the number of global internet users reached 4.39 billion in 2019. There was an increase of 366 million (9 percent) internet users as compared with January 2018. Retail Dive is hosting a webinar on ‘How to Achieve Ultimate E-commerce Balance’ on Thursday, April 16, 2020 at 10.00 am EDT.Retail Dive team says, “We surveyed more than 8,000 online consumers about key influencers on their purchasing, and customers overwhelmingly responded that shipping and returns play a key role in their buying decision-making process.In... [...]

Ways to Get More E-commerce Product Reviews

Your e-commerce business can grow faster with customer support. By getting customer reviews for the products you are selling, you can win trust of the new prospects and boost your sales. Jeff Bullas has shared five ways to get more e-commerce product reviews for growing your business.Bullas says, “Your customers have busy lives, and unless they are very unsatisfied with your product (or have a lot of time on their hands) they are not going to review your products without direction, a reminder or an incentive. It is up to you to get your customers to leave a review on your eCommerce... [...]

An eCommerce Guide to Building Customer Loyalty and Improving Retention [E-book]

Customer acquisition is the key element in building and growing your e-commerce business. Also you need a strong policy to retain those customers for long term.Rakuten team has published new e-book ‘Hello Again! An eCommerce Guide to Building Customer Loyalty and Improving Retention’ to help you improve your customer loyalty and retention. Rakuten team says, “Successful eCommerce businesses know — more important than finding new customers is KEEPING current customers coming back!Make 2020 your most profitable year yet, by focusing on customer loyalty to increase... [...]

Analyzing the Impact of Data on E-commerce in 2020

Data matters a lot in today’s business environment. The customer journey begins with the data submission and continues till they remain with your company. There are long lasting effects of data on your e-commerce performance. Practical Ecommerce contributor Anna Kayfitz has shared seven ways big data will impact e-commerce this year. Kayfitz says, “As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But that will likely change, as data scientists are getting better at merging, standardizing, and analyzing.All of this... [...]