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Friday, November 27, 2020

Archive for the 'E-Commerce' Category

The CX Professional’s Guide to 2020 Holiday E-commerce

Bolt has released a new e-book titled ‘The CX Professional’s Guide to 2020 Holiday E-commerce’ to help you improve your holiday e-commerce performance. The Bolt team says, “Get our free 35-page CX/CI guide to ensure your site is really ready to convert and delight holiday shoppers! From Amazon to Dynamic Creative Optimization (DCO), learn about the key improvements you can make at each phase of the customer journey. THE CUSTOMER JOURNEY Develop a deep understanding of the full customer journey by taking a deep dive into each stage: pre-purchase, purchase, and post-purchase”. The... [...]

Three Steps to Setup E-commerce PPC

PPC campaigns can help your e-commerce business to escalate sales. With this, you can also drive more visitors to your website. Pure Visibility’s Katie Gerweck has published a comprehensive article on getting started with e-commerce PPC. Gerweck says, “There are three main steps to successfully running e-commerce PPC campaigns: picking and setting up your e-commerce platforms, setting up tracking, and determining the success of your campaigns. 1. Pick your e-commerce PPC platforms There are multiple platforms you can use for e-commerce PPC. Two of the most popular... [...]

Six-Step Guide to Creating E-commerce Content Strategy

Content publishing can help you to grow your online business irrespective of its category. By availing quality content to your target following, you can continue to make more sales. SEMrush contributor Connor Lahey has shared six steps to help you create an effective content strategy for your e-commerce business. He says, “The benefits of a well-executed content strategy for ecommerce include: It drives new traffic to your company site. It encourages trust in your brand. It can help with the all-important conversions. It can create a separate stream of revenue. Its evergreen content can... [...]

E-commerce Marketing in 2021 : Dos and Don’ts

The E-commerce continues to evolve with the widespread adoption of mobile devices across the world. As the holiday season approaches and we transition to the new year, it is time we gear up for the new e-commerce strategies. State of Digital’s Travis Jamison has published an article highlighting the dos and dont’s of e-commerce marketing in 2021. Jamison says, “Let’s take a look at some of the dos and don’ts of ecommerce marketing in 2021 you can start implementing as the end of the year approaches. Ecommerce Marketing Dos Our list opens with some of the best and most universally... [...]

6 Tips to Increase Your E-commerce Sales [Video]

Tim Cameron of Exposure Ninja has published a new video ‘6 Tips to Increase Your E-commerce Sales’ to help you improve your e-commerce sales. He says, “In my latest video, I’ll show you six different ways to increase your sales and traffic, and every store can use them, even yours. Without them, you might be leaving lost sales on the table that your competitors are going to snatch up instead”. Watch the video here. Exposure Ninja  [...]

‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ Webinar September 9 [Webinar]

Search Engine Journal is hosting a webinar ‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ on Wednesday, September 9, 2020, at 2.00 pm ET. The SEJ team says, “Join our next sponsored webinar as Jenny Halasz, President of JLH Marketing and Ambassador for OnCrawl, shows you how to break through an SEO plateau and continue making progress on your site. In this webinar, you’ll learn how to: Identify opportunities for internal link optimization. Make smart, data-driven decisions about taxonomy and structure. Troubleshoot problems with on-site keyword cannibalization. Adjust... [...]

‘How to Dominate Ecommerce in 2020’ Webinar August 26 [Webinar]

Search Engine Journal is hosting a webinar ‘How to Dominate Ecommerce in 2020’ on Wednesday, August 26, 2020, at 2.00 pm ET. The SEJ team says, “In this session, learn three proven personalization must-haves in e-commerce to meet customer expectations. Discover how to: Disrupt online retail with landing page personalization. Grow new customer acquisition from search by 92%. Reduce the cost of acquisition by up to 64%. We’ll also share results from a brand new study on customer expectations for an online shopping experience that will change the way you build your website and entire... [...]

The Ins and Outs of SEO for E-commerce Sites [Podcast]

Search engine optimization is the backbone of any business today. When it comes to increasing your e-commerce sales, SEO can help you. Rank Ranger has published a new podcast episode ‘The Ins and Outs of SEO for E-commerce Sites’ featuring Nik Ranger. Thank Rank Range team says, “The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites: From technical elements to content – what should eCommerce SEO focus on? How changes in online shopping impact SEO for eCommerce A look at structured data and Featured Snippets for eCommerce “. The... [...]

‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ Webinar September 9 [Webinar]

Search Engine Journal is hosting a webinar ‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ on Wednesday, September 9, 2020, at 2.00 pm ET. The SEJ team says, “Join our next sponsored webinar as Jenny Halasz, President of JLH Marketing and Ambassador for OnCrawl, shows you how to break through an SEO plateau and continue making progress on your site. In this webinar, you’ll learn how to: Identify opportunities for internal link optimization. Make smart, data-driven decisions about taxonomy and structure. Troubleshoot problems with on-site keyword cannibalization. Adjust... [...]

Ezy MultiStores – Take the guesswork out of e-commerce #ad

Ezy MultiStores was just released by Victory Akpos. This new store builder is a SaaS (cloud-based) platform you can use to quickly create “eCommerce Affiliate Stores”. Quickly? Yes, Akpos says, “in 60 seconds.” The process doesn’t require the usual API credential approval. Ezy MultiStores has it all covered. And there’s nothing to install. It is a completely Plug-and-Play system. You don’t even need a website. In your Ezy MultiStores, you can sell up to 1000 products of your choice, products from Amazon, Walmart, Ebay, Bestbuy & Aliexpress, and you earn... [...]