HubSpot columnist Caroline Forsey has shared seven features of the Google SERP (Search Engine Results Page) and seven tools marketers can use to improve their SERP ranks.Forsey says, “As a marketer, it’s essential to stay up-to-date with new SERP features. Ranking #1 organically doesn’t provide as much visibility as it used to, so it’s imperative for marketers to take full advantage of Google SERP tools to learn how they can rank higher.There’s a marketing joke that goes something like this: “Where’s the best place to hide a dead body? Page two of Google.” Nowadays, a good... (Read More ...)