HubSpot columnist Caroline Forsey has shared seven features of the Google SERP (Search Engine Results Page) and seven tools marketers can use to improve their SERP ranks. Forsey says, “As a marketer, it’s essential to stay up-to-date with new SERP features. Ranking #1 organically doesn’t provide as much visibility as it used to, so it’s imperative for marketers to take full advantage of Google SERP tools to learn how they can rank higher. There’s a marketing joke that goes something like this: “Where’s the best place to hide a dead body? Page two of... [...]