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Monday, July 26, 2021

Archive for the 'Influencer Marketing' Category

Influencer Marketing Strategies for Success [Podcast]

Search Engine Journal has published a new podcast episode ‘Influencer Marketing Strategies for Success’. In this episode, Joe Sinkwitz and Brent Csutoras share strategies that will help you succeed in influencer marketing. The SEJ team says, “As new platforms emerge, influencer marketing continues to evolve. But can it really boost your product or service? How can you get it to work for your brand? Read on to learn more about using influencer marketing to generate more awareness and build your business in this Search Engine Nerds episode. Joe Sinkwitz, CEO and co-founder of Intellifluence,... [...]

Postifluence influencer communication tool launch ending; price rising #ad

Postifluence launch ends Sunday. It is a newly released SaaS tool, by TeknikForce, that helps you find and connect with influencers in your niche. Here’s why you care. People with large followings on their blogs or websites can influence a lot of their visitors/followers to do what they recommend. Unfortunately, finding these influencers, communicating with them, and getting them to agree to work with you is a long slog, or (if you prefer) a big pain, or (if you think of it this way, a lot of hassle). To say the least, it is unpleasant and time-consuming. That’s why Postifluence was... [...]

Postifluence: Encourage influencers to promote your business #ad

There are a lot of people who have a following and who could be a brand ambassador for your business. Postifluence helps you find them and persuade them to help you. Influencer marketing lets you get your product message in front of thousands of people at once. Even better, it provides an implicit endorsement of your product by the influencer. That builds your credibility and, ultimately, your sales. Postifluence gets your name associated with the names of these proven influencers. It does this by helping you get a guest post on these influencers’ sites. Think of the power of these guest... [...]

Six Steps to Find Influencers in Your Niche

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and games from there. Here’s a process for finding influencers: Figure out your budget Look for influencers Check which platforms they use Search popular platforms for more influencers Choose the best influencers Make your pitch Step 1. Figure out... [...]

How to Use Social Media Promotions to Grow Your Business

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Strategies to Find Right Influencers for Your Business

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand. The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be... [...]

Creating Successful Influencer Marketing Campaign Using Webinars

By hosting regular webinars you can reach more people online, stay connected with them, and persuade them to make a purchase. Convince & Convert contributor Joe Sinkwitz has shared some useful tips to help you create a successful influencer marketing campaign using webinars. She says, “Like all mediums, webinars are complex, and the right answer depends heavily on the product and team using them. For initial setup, the following guide on how to create a webinar is instructive in determining a rough format. Once the rough format is decided on, a company can decide on how to ensure the... [...]

Hybridz: Online marketing system for beginners #ad

Lance Groom, Ugonna Udunwa, and Sedfrey Villarta teamed up to releaase Hybridz. This training intends to get you started with your online business. Your business could be in any niche, so choose a popular one (such as health and wellness, fashion, relationships, sports, weight loss, etc.) so you will get as much traffic as possible when you apply this training. At its core, this training shows you how to find and hire “influencers”, people with a large social media following, to promote your product. People with a lot of dedicated followers can be a big aid to getting out the word on... [...]

Impact of Machine Learning on Influencer Marketing

Artificial intelligence and machine learning are enabling marketers to automate several marketing procedures. Entrepreneur magazine contributor Eugene Tsaplin has published an article highlighting the impact of machine learning on influencer marketing. He says, “Various KPIs in an ML-enabled system are transforming influencer marketing. These include engagement rate, target audience, segment expertise, content freshness and quality, online influencer presence and channels. Engagement rate: This considers factors like potential reach, post reach, likes, shares, amplification rate, vitality... [...]

Combining Emotional Marketing and Influencer Marketing

While customers usually think their buying decisions are rational, most of the time they are influenced by how the buyer is feeling, or by influential people they see using the product or service. In fact, customers are more likely to buy a product, because they’ve seen an ad that stirred them emotionally; or, they’ve seen a respected personality on social media using the product. Thus, wise marketers take advantage of these tendencies to influence buying decisions. In this article, we’ll take about both emotional marketing and influencer marketing, and how they can improve your results.   Make... [...]