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Saturday, May 30, 2020

Archive for the 'Influencer Marketing' Category

Strategies to Improve Influencer Marketing

According to Big Commerce, 17% of companies spend more than 50% of their marketing budget on influencers. A Mediakix study has revealed that influencer marketing brings better ROI than other marketing channels. You can grow your sales by finding the influencers who can promote your products and services. Marketing Insider’s Kathy Sheehan has shared some useful ways to improve influencer marketing in 2020.Sheehan says, “Finding the right influencer partner sounds simple, but it must be done right. Influencers should be kind, socially conscious, make their followers... [...]

‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ Webinar March 24 [Webinar]

Well planned influencer marketing campaigns can be a driving force for your business. The biggest challenge of this form of marketing is – identifying right influencers. Retail Dive is hosting a webinar ‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ on Tuesday, March 24, 2020 at 11.00 am ET. SMT team says, “In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are... [...]

Five Ways to Spot Fake Influencers

Influencer marketing has brought a new channel for businesses to promote their products and services keeping their budget under control. But it has become a challenge to find out the right influencers online. Entrepreneur magazine contributor Lee Scarratt has shared five ways to help you spot fake influencers. Scarratt says, “The simplest way to spot a fake influencer is to go into their follower list and glance at the accounts. Look out for profiles without an image as their display photo, few to no followers and/or following, no posts and also private accounts. Another marker... [...]

2020 Influencer Marketing Playbook [E-book]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget.Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future of influencer marketing. Linquia team says, “This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing... [...]

Are Influencers Really Worth It? [Podcast]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months.eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’.In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause.Are... [...]

Got Influence?

There have always been influencers, people who were the trend-setters and arbiters of good taste. The first example that comes to mind is Jackie Kennedy. As the first lady of the United States, she was watched intently to see what clothes she wore, what hair style she used, how she wore make-up, etc. What she said and did influenced American women in a big way. Latter-day first ladies also influence the public, but in the fashion and beauty realm, Kennedy was the most influential ever.There are many arenas where influence is wielded by public figures. That is why advertisers frequently employ... [...]

How to jumpstart a b2b influencer marketing program [webinar replay]

Influencer marketing has been an integral part of today’s branding and sales strategy. Understanding it rightly and doing it responsibly can help you to achieve great results.The Content Marketing Institute team has made available the replay of its recently held webinar ‘How to jumpstart a b2b influencer marketing program’.Listen to this webinar and learn:Tips on finding your best influencersHow to optimize a pilotInfluencer engagement models that workTop tools and measurement practices.Visit the following page to access webinar replay. How to jumpstart a b2b influencer... [...]

‘5 Key Strategies for Engaging Social Media Influencers’ Webinar 1.00 pm EDT [Webinar]

The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT.The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]

‘5 Key Strategies for Engaging Social Media Influencers’ Webinar June 4 [Webinar]

The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT.The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]

How to Be a Social Media Influencer in 2019 [Video]

Influencer marketing is one of the rapidly rising forms of promotional tactics. Entrepreneur contributor David Meltzer has published a video on how to become a social media influencer in 2019.Meltzer says, “Lauryn Evarts Bosstick and Michael Bosstick, the co-hosts of The Skinny Confidential Him & Her Podcast, discuss the evolution of The Skinny Confidential from its beginnings as a lifestyle blog to a multimedia powerhouse. The pair cover topics such as the misconceptions about being a social media influencer, dealing with criticism, building an engaged audience and avoiding unnecessary... [...]