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Sunday, November 27, 2022

Archive for the 'Influencer Marketing' Category

Seven Benefits of Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing. She says, “This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers... [...]

Reminder- How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact, November 15 [Webinar]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022.  CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester... [...]

How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact, November 15 [Webinar]

CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary... [...]

Influencer Marketing Fundamentals

Influencer marketing has been empowering businesses to reach new audiences for several years now. Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing. She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy. What Is Influencer Marketing? Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands. Influencers are those who have large social media followings and have... [...]

The Role of Influencers within Social Commerce [Report]

Influencers have been powering the social media marketing and promotions segments for years now. They help brands reach their target mass and promote products and services. Influencer Intelligence has published a new white paper ‘The Role of Influencers within Social Commerce’. This whitepaper takes a deep dive into the concept of social commerce, exploring the current situation, the role influencer marketing plays and what the future of social commerce could look like. Brands will do well to ready themselves for the growth of social commerce now, to be trailblazers in the movement... [...]

3 Factors Fueling the Influencer Impact on Marketing [Report]

Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’. The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How can that be? Factors helping to fuel the influencer impact include: Micro-influencers: Those with 5,000 to 20,000 followers offer authentic content fueling conversion for a cheaper price point Short-form videos: Whatever version, short-form... [...]

Maximize Your Influencer Marketing ROI, September 20 [Webinar]

As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in. Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out: Why tracking and attribution... [...]

Maximize Your Influencer Marketing ROI, September 20 [Webinar]

As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in. Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out: Why tracking and attribution... [...]

How brands are harnessing influencer marketing [Report]

Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike. Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’. It covers: How YouTube’s brewing TikTok rivalry could impact mobile video strategies UHow Express drove revenue gains, 20% traffic bump with digital experiences Pepsi scouts next pop star in new show spanning TikTok, TV. How brands are harnessing influencer marketing Marketing Dive  [...]

The Top 5 Influencer Marketing Questions—Answered [E-book]

Influencer marketing continues to be one of the most preferred ways to reach a wide audience. By choosing the right influencers, you can make the most from your investment. Social Media Today has published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’. The SMT team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing. So, how do you launch an influencer marketing program? Whether you’re... [...]