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Friday, December 3, 2021

Archive for the 'Influencer Marketing' Category

Influencer Marketing in 2022

Influencer marketing helps you to work with influencers to reach your target audience to boost conversions. HubSpot contributor Kristen Baker has published an in-depth article on influencer marketing in 2022. She says, “Influencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money and/ or resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals. Here are some statistics to... [...]

Tips for Successful Influencer Marketing Campaigns

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns. She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing... [...]

Six Steps to Building Influencer Marketing Campaigns [On-Demand Webinar]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The Entrepreneur team says, “In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to develop successful influencer marketing campaigns.... [...]

Calculating Returns on Influencer Marketing

According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021. Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns. He says, “Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic. Some influencer marketing gurus challenge the very... [...]

Strategies to Find The Best Instagram Influencers [Video]

By finding the right influencers in your niche, you can grow your online reach and make the most of your marketing investments. Watch HubSpot’s new video to discover some useful strategies to find the best Instagram influencers for your brand. The HubSpot team says, “The power of Instagram Influencers on business is undeniable. They can help you reach a huge audience, increase awareness, and even generate more revenue for your brand. But how do you find Instagram Influencers? In this video, I’ll show you the tools you should use to find an Influencer and what to do once you make... [...]

Seven Tips To Do Influencer Marketing On A Budget

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. The Search Engine Journal team has shared seven tips to get influencers to promote your brand on a budget. The SEJ team says, “Go data-driven with your influencer marketing with our free guide on getting and using data to run more impactful campaigns at a lower cost. 1. Meet The Four Tiers of Influencers These days, there are thousands of great influencers on social... [...]

Can P2P Marketing Become a Alternative to Influencer Marketing?

Effective influencer marketing helps you grow your brand by selecting the right influencers in your domain. On the other hand, Peer-to-peer marketing is the process where consumers recommend products or services to their peers. HubSpot contributor Caroline Forsey has published an article justifying P2P marketing as a good alternative to influencer marketing. She says, “P2P marketing relies on your current customers to recommend your products and services to their friends, families, and acquaintances. Influencer marketing, on the other hand, uses well-known figures (typically figures in popular... [...]

How to do Influencer Marketing to Grow Your Business [Video]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Ahrefs has published a new video titled ‘How to do Influencer Marketing to Grow Your Business’ to help you use influencer marketing to grow your business. In this video, you’ll learn how to do influencer marketing by finding, vetting, and partnering with the right influencers to grow your business. Ahrefs  [...]

B2B Influencer Marketing 101 [Podcast]

According to Cyberclick, in 2021, influencer marketing is forecasted to grow to be a $13.8 million market. It is estimated that 75% of brands will dedicate part of their marketing budget to this strategy in 2021. iPullRank has published a new episode of the Rankable podcast ‘B2B Influencer Marketing 101’ featuring Anton Shulke, Head of Influencer Marketing at Semrush. The iPullRank team says, “On this episode of Rankable, we hosted Anton Shulke, Head of Influencer Marketing at Semrush, to discuss the topic “B2B Influencer Marketing 101.” B2B Influencer Marketing is often... [...]

Six Steps to Find Influencers in Your Niche

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and games from there. Here’s a process for finding influencers: Figure out your budget Look for influencers Check which platforms they use Search popular platforms for more influencers Choose the best influencers Make your pitch Step 1. Figure out... [...]