HubSpot columnist Caroline Forsey has shared seven features of the Google SERP (Search Engine Results Page) and seven tools marketers can use to improve their SERP ranks.

Forsey says, “As a marketer, it’s essential to stay up-to-date with new SERP features. Ranking #1 organically doesn’t provide as much visibility as it used to, so it’s imperative for marketers to take full advantage of Google SERP tools to learn how they can rank higher.

There’s a marketing joke that goes something like this: “Where’s the best place to hide a dead body? Page two of Google.” Nowadays, a good place to hide a dead body is actually anywhere below these SERP features. Here’s how you can keep up.

Rich Snippets

A rich snippet contains more information than a normal snippet does, including pictures, reviews, or customer ratings. You can recognize a rich snippet as any organic search result that provides more information than the title of the page, the URL, and the metadescription. Site operators can add structured data markup to their HTML to help search engines understand their website and optimize for a rich snippet. The Starbucks app, for example, includes customer ratings and pricing within the search description”.

A Quick Primer on Google’s Search Engine Results Page (SERP)

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