Return To Home Page
Main Site Navigation
Search This Site
Monday, June 27, 2022

Archive for the 'Internet Marketing Tips' Category

Marketing your own agency when you’re busy marketing other businesses, June 30 [Webinar]

Semrush is hosting a webinar ‘Marketing your own agency when you’re busy marketing other businesses’ on Thursday, June 30, 2022, at 11.00 am ET. The Semrush team says, “How do you divide your time? On the phone with clients? Working on strategy? Optimizing sites and campaigns? Reporting? What about time to promote your own agency? It’s a common conundrum amongst marketing agencies, but one that can be overcome! Our guest, Blake Denman is the President and Founder of RicketyRoo Inc, a local SEO agency. With over 15 years of local SEO and paid search marketing experience,... [...]

Mastering Digital PR with Brian Dean [Free Course]

Semrush has made available the ‘Mastering Digital PR with Brian Dean’ course free of cost. This three-hour course features 17 exclusive video lessons from recognized SEO expert Brian Dean. The Semrush team says, “The course is designed for businesses seeking to grow with PR, in any industry. Content includes all of the advanced strategies Brian Dean used to get press coverage on major media outlets including Forbes, Inc, Fast Company, TechCrunch, and Vox, and scale up PR efforts from 1-2 campaigns per year to 1-2 campaigns per month. Inside the course you’ll find: video... [...]

How Buzzfeed Expanded From Digital Media [Video]

HubSpot has published a new video ‘How Buzzfeed Expanded From Digital Media To Selling Tasty Cookware At Walmart’ explaining Buzzfeed’s growth strategy. The HubSpot team says, “In this video we’re breaking down how Buzzfeed was able to transform their Tasty cooking videos into Tasty cookware products that are now sold at Walmart! Both brands benefited from this partnership and we’re talking all about how it became a success.” HubSpot  [...]

Free Survey Maker Tools for Your Marketing

By conducting surveys, you can perform a need analysis and understand the market. There are several paid and free online tools that can be used to conduct in-depth surveys. Search Engine Journal contributor Amelia Willson has shared a list of top soz free survey maker tools for marketers. She says, “Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs. But first up, the caveats. What You’re Missing With Free Survey Makers When something’s free, there’s usually a catch. The same goes... [...]

How To Host A Live Virtual Event That Will Wow Your Audience [Podcast]

HubSpot has published a new podcast episode ‘How To Host A Live Virtual Event That Will Wow Your Audience’ featuring Amy Porterfield. This podcast covers the following: The pros and cons of live in-person events and Live virtual events How far in advance you should start planning your event What to consider when planning your content, and how to create a theme How to determine whether you should sell at your event, or simply nurture The technology I use to pull my Live virtual events off without a hitch Where you can host your virtual event if you don’t want to host at... [...]

9 Notable Breaking Stories in Marketing [Video]

Ignite Visibility has published a new video ‘Google Update? 9 Notable Breaking Stories in Marketing’ featuring noteworthy news marketing stories. The Ignite Visibility team says, “9 Notable breaking stories in digital marketing. There was a Google SEO update, big digital news for Amazon and Google made a major change to the display network that will help eCommerce. Let’s dive in.” Ignite Visibility  [...]

Tips to Measure Topical Authority

Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains Kevin Indig has published a comprehensive article on measuring topical authority. He says, “I read a lot of articles about Topical Authority. This is how they make sense of the idea: 1/ Google rewards sites that cover a topic in-depth 2/ It does so by comparing how well the site covers relevant entities with Google’s own understanding... [...]

5 Revenue Metrics You Should Be Measuring [Guide]

IMPACT has published a new guide ‘5 Revenue Metrics You Should Be Measuring’ featuring the five revenue metrics you should be tracking. John Becker says, “If you’re looking to grow your business and drive revenue, these are five key metrics you should be measuring on your company’s management scorecard. 1. Customer acquisition cost What it is: First and foremost, you need to know how much you spend acquiring new customers. To do so, add up everything you spend annually on marketing, including staff salaries, as well as the cost of pay-per-click advertising, marketing agency... [...]

Why 99% of Guest Posting Doesn’t Work [Video]

Guest posting or blogging is a proven content marketing strategy that helps you promote your products or services on others’ websites. Tim Cameron has published a video ‘Why 99% of GUEST POSTING doesn’t work’ explaining how to make this process rewarding. He says, “Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility. It also gets your content published on the sort of websites your audience is already reading and is a great way to get your brand out there. Learn how to give your guest posts the best chance of... [...]

5 Tips for Writing Blog Posts that Generate Leads [Video]

Compelling content can help you appeal to your audience and increase leads resulting into more sales. Tim Cameron has published a new video ‘5 Tips for Writing Blog Posts that Generate Leads’ sharing some useful tips to generate more leads. He says, “Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers? Many brands and marketers make the mistake of writing blog posts geared towards one thing: sales. Sure, all marketing is... [...]