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Monday, October 3, 2022

Archive for the 'Internet Marketing Tips' Category

Eight steps to build a disruptive marketing campaign

Disruptive marketing involves using experimental tactics that challenge the status quo. Rather than following conventional marketing wisdom, disruptive marketers test daring, new tactics that haven’t been tried before. Some work while others fall flat. MarTech has published an article featuring eight steps to building a disruptive marketing campaign. The MarTech team says, “It’s time to start thinking outside the box and breaking some rules. If you want to build a disruptive marketing campaign, there are a few things you need to keep in mind: 1. Know your industry You can’t... [...]

Reminder- The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data, October 4 [Webinar]

This is a reminder for Adweek’s webinar on October 4, 2022. Adweek is hosting a webinar ‘The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The Adweek team says, “Glean key insights from leaders at NetBase Quid, who will reveal how you can evolve beyond third-party cookies, and take your audience targeting to the next level of sophistication, with examples from top packaged goods and automotive brands. You’ll find out: How to leverage first-party and social media data to create actionable... [...]

How Consumer Insights Provide a Competitive Advantage in a Recession, October 20 [Webinar]

Understanding how consumer behaviors are likely to shift is more crucial than ever. One way to can gain a competitive edge in this context is by building a consumer insights practice relying on rich, real-time, AI-powered consumer intelligence. Adweek is hosting a webinar ‘How Consumer Insights Provide a Competitive Advantage in a Recession: Win Pitches and Grow Your Business’ on Thursday, October 20, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how you can expand your business using this strategy from Sara Owens, VP of analytics and data sciences at media agency Media Matters... [...]

Reminder- The 8 Biggest Email Mistakes and How to Avoid Them, October 4 [Webinar]

This is a reminder for MarTech’s webinar on October 4, 2022. MarTech is hosting a webinar ‘The 8 Biggest Email Mistakes and How to Avoid Them’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The MarTech team says, “This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more, to help you understand how to avoid or fix them. Join Joe Stewart, Senior Product Marketing Manager at Adobe, as he helps you make your email marketing more effective than ever. You’ll learn: How best to organize lists and data How... [...]

Copyblogger’s 12-Step Blog Post Checklist

Preparing a blog post checklist can help you create posts that show coherence. It enables you to appeal your readers and persuade them to take the desired action. Copyblogger’s Stefanie Flaxman has published an article featuring the 12-step blog post checklist. She says, “Getting in the habit of following this process makes your job easier.Sounds good, right? Here’s the system you can start using today … Step #1: Set your publish date and time I always advise that setting your publish date and time is the first thing you should do when you select a “New Post”... [...]

Reminder- Unlock the Hidden Potential of Your First-Party Data, October 4 [Webinar]

This is a reminder for Adweek’s webinar on October 4, 2022. Adweek is hosting a webinar ‘Unlock the Hidden Potential of Your First-Party Data: Drive Impact Across Acquisition, Retention and More’ on Thursday, October 6, 2022, at 1.00 pm EDT. The Adweek team says, “Join Resonate CMO Ericka Podesta McCoy as she reveals how to leverage the first-party data you already have to drive impact for acquisition, retention and upsell initiatives:     Why revealing the human behind the consumer is critical for a smarter, more efficient marketing strategy How to unlock value... [...]

How Data Science Can Boost SEO Strategy in 2023, October 18 [Webinar]

Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October 18, 2022. The DMI team says, “Join the Digital Marketing Institute on the 18th of October, as we bring you a one-in-a-lifetime opportunity, for free! Hear from not one but two digital marketing greats. Neil Patel and Chris Penn will be guiding digital marketers on How Data Science Can Boost SEO Strategy in 2023, making sure that you... [...]

How Long Should a Blog Post Be? A Data-Driven Guide for 2023 [Guide]

Semrush has published ‘How Long Should a Blog Post Be? A Data-Driven Guide for 2023’ to help marketers improve blogging performance. Margarita Loktionova says, “A good content strategy will address both short- and long-form content needs. Let’s examine these factors in more detail and determine the best blog post length for each. Does the Length of a Blog Post Really Matter? Yes—but that doesn’t mean longer posts are always better. In reality, your decision on the length of your blog post should primarily depend on the search intent. That is, you should... [...]

6 Keys Your Business Needs to Win with Your Marketing Agency, October 12 [Webinar]

Building trust with agency and establishing a strong marketing foundation is a sure-fire way to take your business to the next level. Search Engine Journal is hosting a webinar ‘6 Keys Your Business Needs to Win with Your Marketing Agency’ on Wednesday, October 12, 2022, at 2.00 pm ET. The SEJ team says, “Register for our webinar, 6 Keys Your Business Needs to Win with Your Marketing Agency, and discover how to forge relationships and create effective campaigns that generate genuine interest and transform consideration into conversions. You’ll learn the key areas where your... [...]

The Best Digital Marketing Strategy You’ve Never Tried [Video]

Neil Patel has published a new video ‘The Best Digital Marketing Strategy You’ve Never Tried’ revealing a unique digital marketing strategy. He says, “The best digital marketing strategy you’ve never tried. I’ve tried a lot of marketing tactics over the year, and I’ve tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you’re in. Other tactics just don’t work as well. And some tactics work specifically for specific industries. But when you look at the ones that work... [...]