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Tuesday, September 28, 2021

Archive for the 'Internet Marketing Tips' Category

How to Create and Optimize Content for Higher Google Rankings, September 29 [Webinar]

Quality content plays a pivotal role in improving your search engine rankings. Apart from getting new visitors, your content also helps you retain them on your website. Search Engine Journal is hosting a webinar ‘How to Create and Optimize Content for Higher Google Rankings’ on Wednesday, September 29, 2021, at 2.00 pm EDT. The SEJ team says, “Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance to rank? Register now for this sponsored Search Engine Journal webinar and discover how to create better-ranking content based... [...]

How to Make Paid Social Work for Lead Generation, October 7 [Webinar]

Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. Search Engine Journal is hosting a webinar ‘How to Make Paid Social Work for Lead Generation’ on Wednesday, October 7, 2021, at 1.00 pm ET. The SEJ team says, “Register now and get ready to discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely... [...]

5 Tips to Max your Google Ads Search Spend Efficiency and Grow, October 5 [Webinar]

As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. . Digital Marketing Depot is hosting a webinar ‘5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021, at 1.00 pm EDT. The DMD team says, “Join this session to hear 5 cutting edge tactics to improve your spend efficiency: Tricks to focusing Local Markets to trimming poor performance Stop pesky affiliates and partners increasing CPCs Dominate brand market share with Share of Search metrics Scan... [...]

Role of Effective Communication in Marketing

Effective communication plays an important role in any task. Marketing is something that is very much dependent on strong interpersonal communication. The MarTech and Grammarly team have published a useful article on the importance of communication in marketing. They say, “The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than... [...]

Content Marketing – Rethink Innovation, October 6 [Webinar]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and learn: How to rethink everything you know about innovation Where to find inspiration that leads to your most brilliant work The process that makes new ideas feel less risky, so bosses and clients say, “YES!” Real-world examples of innovation in... [...]

Understanding Schema Markup

Schema markup is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. Business 2 Community contributor Manick has published a comprehensive article on Schema markup. He says, “The primary value proposition of Schema markup is that it enables your web pages to appear in rich results, or more prominent SERP placements. For example, see the first page of the SERPs for the keyword phrase, “target.” Rather than just the standard SERP result with the blue, clickable page... [...]

Trends in Content Marketing 2022, September 23 [Webinar]

Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team says, “What does the future of content marketing hold? Join us for a fireside chat about the trends in content marketing on Thursday, September 23, 2021 at 1 PM ET/10 AM PT. Amber Naslund with LinkedIn, Marcus Collins with Wieden+Kennedy New... [...]

Why Intent and Design Is Important in Digital PR [Podcast]

Search Engine Journal has published a new podcast episode ‘Why Intent and Design Is Important in Digital PR’ featuring Gisele Navarro. Brent Csutoras says, “Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies. In this episode, Giselle shares her creative process for building... [...]

JumpStory Review [Quick Sprout]

JumpStory is a visual platform that provides access to millions of images, videos, and illustrations. Quick Sprout’s Lars Lofgren has published a review of JumpStory. He says, “Below you’ll find the key features of JumpStory. AI Text Match The AI Text Match capability of JumpStory is a powerful feature that helps users save time. It works by scanning the text on your blog and then automatically picking the most relevant images to go with it. We’re talking about images that look good visually and those that will perform the best on the page. In other words, this tool can help a site... [...]

10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base, September 22 [Webinar]

Today, content marketing plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ’10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base’ on Wednesday, September 22, 2021, at 2.00 pm ET. The CMI team says, “No matter what kind of marketer you are, certain challenges seem to be universal: The pace of content is relentless There are countless customer touchpoints to address Customers expect higher levels of personalization and... [...]