Econsultancy’s Nikki Gilliland has shared four ecommerce lessons from Black Friday. This will help improve marketers perception of handling the ecommerce on holidays.Gilliland says, “Here’s four key things we have learnt. For lots more expert opinion and analysis, particularly when planning for 2018 and onwards, subscribers can check out Econsultancy’s Lessons from Black Friday Best Practice Guide.Website performance is improvingBlack Friday has previously resulted in disappointment for online shoppers, often due to slow loading times or sites simply being unable to handle the... [...]