MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The Pro Marketer’s Product Launch Checklist for 2018’.

The MOZ team says, “What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday. And make sure to check out the last item — it may be the best one to start with!”.

The Pro Marketer’s Product Launch Checklist for 2018

MOZ

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