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Tuesday, October 19, 2021

Archive for the 'SEO Tips' Category

Guide to Google’s PageSpeed Insights Reports

Search Engine Journal contributor Manick Bhan has published ‘A Technical Guide to Google’s PageSpeed Insights Reports’. He says, “PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Screenshot from PageSpeed Insights, October 2021 The tool also identifies opportunities for optimization and makes specific recommendations for improvement. Screenshot from PageSpeed Insights, October 2021 PageSpeed Insights is one of many page speed audit tools available... [...]

Complete Guide to On-Page SEO

On-page SEO is the practice of optimizing web page content for search engines and users. Search Engine Journal has published a new guide called ‘Complete Guide to On-Page SEO’ to help you better understand on-page SEO. The SEJ team says, “Our Complete Guide to On-Page SEO breaks down 11 elements to help you plan and conduct your on-page strategy easily. Your Complete Guide to On-Page SEO will help answer questions like: What is on-page SEO? And, why is it important? How do I perform a content audit? What is E-A-T and how does it impact my on-page SEO? How do I optimize my title... [...]

Analyzing CTR As Google Ranking Factor

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says, “The Claim: Click-Through Rate (CTR) as a Ranking Factor This one has been a hotly contested topic almost as long as we’ve practiced SEO. In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued... [...]

The ROI of SEO [Video]

MOZ has published a new video ‘The ROI of SEO’ featuring Kavi Kardos. The MOZ team says, “Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.” MOZ  [...]

Four Tips to Write Google-Friendly Page Titles

While creating new content, one of the most important things you need to be considerate about is SEO. You should be creating Google-friendly content so that it reaches your target audience. Content Marketing Institute contributor Mike Murray has shared four useful ideas to help you create Google-friendly page titles for better SEO performance. He says, “If you want to give your page titles a better chance of showing up on SERPs the way you intended it to, try these suggestions. 1. Avoid half-empty HTML titles Google says one of its triggers for rewriting page titles is half empty HTML titles.... [...]

Ultimate Guide to On-Page SEO Techniques [Guide]

According to MOZ, on-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. contributor Brian Harnish has published ‘Ultimate Guide to On-Page SEO Techniques’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of the human personality which is experienced as the ‘self’ or ‘I’ and is in contact with the external world through perception.” In the context of ego bait, though, ego can be defined by its more common meaning: “Your idea or opinion of... [...]

‘Rank #1 In 2021’ Webinar, October 14

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]

What is the best word count for SEO? [Answered]

Word count affects your readership as well as SEO performance. The length of your content determines the chances of getting higher rankings in Google Search. Vertical Leap’s Kerry Dye has answered this important question – ‘What is the best word count for SEO?’ in her latest blog post. She says, “In this article, we explain how word count really affects your search ranking and how you should approach content length in your SEO strategy. Is word count a ranking factor? No. Word count is not a ranking factor in Google’s search algorithm and it wouldn’t make any sense... [...]

E-commerce SEO Mistakes You Should Avoid

It is important to make your e-commerce business website user-friendly and search engine friendly. It should be optimized and its pages should be in the best position to rank. DeepCrawl contributor Daniel Cartland has shared 5 E-commerce SEO mistakes that are bloating your website. He says, “Correcting these 5 common issues will help search engines focus on the pages you want to be ranking. eCommerce SEO Mistake #1: Linking to canonical product pages Many eCommerce websites have product URLs that contain the category the product belongs to. This is a common and often default setting on... [...]

State of SEO Report 2021

Search Engine Journal has published the State of SEO Report 2021. It highlights the state of SEO industry, the value of SEO, and more. The SEJ team says, “This annual report (we are planning to update it every year) has unique data, graphs, and insights from thousands of SEO professionals condensed into 49 pages for your reading – and strategizing – pleasure. State of the SEO industry: A look at current salaries, job titles, and experience levels. The value of SEO: How budgets are allocated and its value is measured. Threats and challenges: Get insight into the last 12 months of pandemic,... [...]