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Saturday, May 21, 2022

Archive for the 'SEO Tips' Category

Three Steps to Measure SEO ROI

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it. He says, “The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions – cost of SEO investments)/cost of SEO investments In other words, you need to divide the SEO profit by the associated SEO costs. Let’s expand on each variable because it can be quite tricky to get to some final numbers. 1. Calculate... [...]

The Key To SEO Success: Effortless Expectation Setting [Podcast]

Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons, Director of SEO at ClickFluent Consulting. Loren Baker says, “We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long plays is easier said than done –... [...]

Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert, May 18 [Webinar]

Once you see your content how Google sees it, you can easily determine how to get it listed on search engine result pages. Search Engine Journal is hosting a webinar ‘Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert’ on Wednesday, May 18, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how you can easily use log file insights to improve crawling, indexing, and ranking higher with content. You’ll discover how to: Get content crawled, indexed, and ranked faster. How to use log file insights for effective content. Create far better SEO forecasts. Join... [...]

The Key to SEO Success: Effortless Expectation Setting [Podcast]

Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons. Loren Baker says, “Can’t you just call Google and tell them we want to be on the first page? We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long... [...]

5 Steps to Turn Your B2B Blog into an SEO Machine [Podcast]

Rank Ranger has published a new episode of In Search SEO podcast ‘5 Steps to Turn Your B2B Blog into an SEO Machine’ featuring Andrea Paternostro. The Rank Ranger team says, “Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine. The steps are: Absorb Plan your content Execute Reach Analyze and restart We’ll be discussing B2B blog strategy today with a man... [...]

TikTok for SEO [Podcast]

Voices of Search has published a new podcast episode ‘TikTok for SEO’ featuring Austin Armstrong, Co-founder & CEO at Socialty Pro. Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media’s relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. In this podcast episode, Austin talks about TikTok for SEO. TikTok for SEO Voices of Search  [...]

Six Steps to Create a Wikipedia Page (and Get it Approved)

Wikipedia is an open encyclopedia where anyone can suggest or contribute pages, articles, and knowledge about just about anything. By creating a Wikipedia page about your business or product, you can improve the chances of getting more traffic from Google. Content Marketing Institute contributor Ann Gynn has published an article on developing and creating a Wikipedia page that sails through the approval process. She says, “Though you should visit Wikipedia’s help pages for more detailed information, Dianna shares this outline to provide a brief and helpful step-by-step version to create... [...]

The 5 Most Important Skills in SEO [Video]

Watch Neil Patel’s latest video ‘The 5 Most Important Skills in SEO’ to learn about the important SEO skills. He says, “The five most important skills in SEO. SEO shifted from being a technical discipline 10 years ago to being a multidisciplinary area that involves a few different skills. ” Neil Patel’s Blog  [...]

SEO Guide to Audience Research and Content Analysis [Guide]

When it comes to growing your online sales, audience research plays an important role in understanding the buying stages of your ideal customers. Marketing Land has published ‘An SEO guide to audience research and content analysis’ to help marketers understand and perform audience research. Marcela De Vivo says, “How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what... [...]

SEJ Shares Six Image Optimization Tips

Pictures speak louder than words. Similarly, when it comes to SEO, images help you impress your visitors. But they should not cause slow search experience. Search Engine Journal contributor Matt. G. Southern has published an article featuring Google’s six tips to make your website load images faster and more efficiently. He says, “These are Google’s tips for making images load faster and more efficiently. 1. Eliminate Image Cumulative Layout Shift (CLS) CLS refers to instances where content on the page visually moves, or shifts, from one place to another as it’s loading. While this... [...]