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Sunday, September 25, 2022

Archive for the 'Search Engine Marketing' Category

Useful Strategies to Improve SEO Performance

SEO is an essential element for business growth. With a strong SEO strategy, you can continue to get traffic and convert it into leads. HubSpot contributor Shaun Pinney has published an article featuring 30 proven tips to improve SEO performance. He says, “We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. Improve page speed Faster-loading pages get a boost in search rankings, while slower-loading pages (even if they have similar content) end up lower on the list. Here are six tips to help boost page speed: 1.... [...]

How I Grew My SEO Traffic by 300% Through Translations and Patience [Video]

Watch Neil Patel’s video ‘How I Grew My SEO Traffic by 300% Through Translations and Patience’ where he explains how he boosted his SEO traffic. He says, “How I grew my SEO traffic by 300% through translations and patience. Can you guess how much of my traffic comes from the United States? Well, it’s a whopping 14.53%. Whopping, you’re like, “That’s not that much.” There are countless examples of successful companies that have come out of regions outside of the United States. So intentionally, we don’t focus all of our traffic on one region... [...]

How to Adapt to Google’s Helpful Content & Core Updates, October 19 [Webinar]

With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to adjust your content production to maximize results. You’ll Learn: How to create helpful content for Google. How to scale authority and leverage your subject matter experts as part of your production cycle. Ways to recover... [...]

2022 Guide to Search Engine Optimization

Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing. Semrush contributor Kelly Lyons has published ‘The 2022 Guide to Search Engine Optimization’. She says, “Google uses the following stages to find and rank content: Crawling: Google uses “bots” to crawl the web and look for new or updated pages. In order for Google to find a page, the page must have links pointing to it. Generally speaking, the more links a page has to it, the easier... [...]

Are Press Releases Still Good for SEO? [Answered]

Press releases help businesses in garnering media attention. PR has also been considered to be a useful strategy for improving SEO performance. Search Engine Journal founder Loren Baker has published an article explaining PR and SEO. He says, “If you’re not getting the SEO credit for links from news sites, is it still worth including press releases in your digital strategy? Short answer: Yes.  However, there’s one important thing you absolutely have to keep in mind. That is why you’re sending a press release. Is it to: Inform people of a big event your company... [...]

CMI Shares 10 Steps to Optimize Images for SEO

Images help websites get more traffic from search engines. Image SEO optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. Content Marketing Institute contributor Isaac Justesen has published an article featuring 10 steps to optimize images for SEO. He says, “According to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that share likely has grown as image use has grown in recent years – they consume more bytes than any other part of the website. Thus,... [...]

Real-World SEO – How People Search, Shop & Buy Online, September 21 [Webinar]

Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people... [...]

New SEO Strategies: 3 Steps to Perfect SEO Content Creation, October 6 [Webinar]

With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve. Search engines are known to reward websites that publish high-quality content on a consistent basis. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET. The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI... [...]

WordPress site settings for better SEO performance

WordPress is one of the most SEO-friendly content management systems. A combination of SEO and strong WordPress fundamentals can lead your business to success. Search Engine Land contributor John McAlpin has shared 12 WordPress site settings that are critical to your SEO success. He says, “In SEO, security is an often overlooked but important consideration. Beyond general SEO settings, we’ll review some necessary security settings that can help prevent negative SEO attacks. SEO settings for WordPress Below are simple settings that should be the foundation of all WordPress sites looking... [...]

Visual Search Optimization [Video]

MOZ has published the latest Whiteboard Friday video ‘Visual Search Optimization’ featuring Crystal Carter. The MOZ team says, In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content.” MOZ  [...]