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Friday, June 18, 2021

Archive for the 'Search Engine Marketing' Category

Content Highs and Technical Woes: The Implications of Visual Media on SEO, June 24 [Webinar]

Visual media—including videos, images, user-generated content, and more—are increasingly important to your marketing strategy. However, customers have high expectations when it comes to your site experience. Content Marketing Institute is hosting a webinar ‘Content Highs and Technical Woes: The Implications of Visual Media on SEO’ on Thursday, June 24, 2021, at 2.00 pm ET. The CMI team says, “In this webinar you’ll learn: How visual media impacts SEO rankings How to monitor and improve LCP (Largest Contentful Paint) How to get ahead of technical media issues before launching... [...]

Five Steps to Perform Local Keyword Research

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021. He says, “In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with multiple locations What to do with blog posts How to track local keyword rankings Why is local keyword research important? Local keyword research is important because you need to understand what people type into search... [...]

SEO Tools to Boost Your Business Growth

With the right SEO tools, you can continue to get more and more traffic and improve the chances of making more online sales. Adam Connel has published a list of seven popular SEO tools to grow your business faster. He says, “In this post, I’m going to give you a primer on some of the most popular SEO tools on the market. This isn’t your typical ‘best of’ style list… I’ll share my opinions on each one and give you an idea of how each one could fit into your SEO strategy and go beyond advertised features. 1. SE Ranking SE Ranking is best known as a rank tracking tool but it... [...]

What To Expect From SEO Technology in 2021 [Video]

Neil Patel has published a new video ‘What To Expect From SEO Technology in 2021’. He says, “Right now the biggest way to gain traffic isn’t to just go out there and do what everyone else is doing. It’s a translate your content and update your content. See the majority of the world doesn’t speak English as you already know but the majority of the content on the web is in English”. Neil Patel’s Blog  [...]

How to Do Keyword Research for SEO [Guide]

Loren Baker Founder, Search Engine Journal has announced the release of ‘How to Do Keyword Research for SEO: The Ultimate Guide’. Download this guide to learn how to find the right keywords that will help you rank higher in search and create a stable keyword research process you can use. The SEJ Team says, “Get guidance and answers on how to get it right with our latest ebook, How to Do Keyword Research for SEO: The Ultimate Guide. Covering best practices for performing keyword research today, this guide will answer questions like: What is keyword research, and why is it important? How... [...]

Are You Making These Big Mistakes with Your GMB Listing?, June 16 [Webinar]

Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue. Search Engine Journal is hosting a webinar ‘Are You Making These Big Mistakes with Your GMB Listing?’ on Wednesday, June 16, 2021, at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored Search Engine Journal webinar to find out how to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them. Are you making... [...]

The Easiest Way to Get More SEO Traffic [Video]

Neil Patel has published a new video ‘The Easiest Way to Get More SEO Traffic’ to help you increase your SEO traffic. He says, “What if there was an easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I’m going to break down the easiest way to get SEO traffic”. Neil Patel’s Blog  [...]

How to Integrate Your Product Into Your Performance Marketing, June 30 [Webinar]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Land is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Garrett Mehrguth, CEO and Co-founder at Directive Consulting, will explain how to increase your conversion and activation rates with better product marketing. In this presentation, you’ll learn: Creative ways to leverage your product to increase your conversion and... [...]

How to Choose Best Rank Trackers

Rank tracking helps you to check search engine ranking positions for certain keywords over time. A rank tracker is a software or tool that automates this process for you. Ahrefs contributor Joshua Hardwick has shared a four-step guide to choosing the best rank trackers. He says, “Everybody wants to rank high in Google because ranking high leads to more organic traffic. But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO. But first, let’s make sure... [...]

How to Measure Google’s E-A-T Criteria and Improve Your Organic Results, June 10 [Webinar]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Marketing Land is hosting a webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ on Thursday, June 10, 2021, at 1.pm EDT. The Marketing Land team says, “Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results. Key takeaways: Learn how to measure your website’s Topical Authority for any given topic Benchmark... [...]