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Sunday, September 20, 2020

Archive for the 'Search Engine Marketing' Category

SEO Strategies to Grow Your Site Traffic

When it comes to getting increasing your website traffic, a well-planned SEO strategy can come to your aid. Search Engine Journal contributor Danny Goodwin has shared 11 ways to grow your website traffic using SEO.He says, “Here are 11 SEO tips for publishers to help your content deliver in the SERPs.1. Optimize Your Website ArchitectureIn May 2020, Google announced that it will soon roll out an upcoming ranking signal that combines Core Web Vitals with existing user experience signals.That’s a step beyond simply mobile optimization or structured data to land in all those SERP features.It... [...]

Finding Opportunities for Guest Posting

One way to get backlinks to your site is to post guest articles on other people’s blogs. Many bloggers, needing to fill the space on their sites to keep their regular readers interested, welcome content produced by other people. If you spend little time seeking these blogs (focusing on blogs in your niche), you can often get invitations to do a guest post. For example, IM NewsWatch, itself, is open to guest posts of high quality.If you search for “guest post opportunities”, you will find a number of helpful resources. We noticed a good one on the Mangools site. Greg d’Aboville... [...]

Koozai Lists Best SEO Chrome Browser Plugins for 2020

Right Chrome SEO plugins can help you to achieve better SEO results and improve your website traffic.Koozai contributor Joe Johnson has published a list of best SEO Chrome browser plugins for 2020 to help choose the right plugin for your SEO tasks.Johnson says, “Whether you’re completely new to browser plugins, or you have too many and are looking to de-clutter, here are some of the most essential Chrome browser plugins that’ll allow you to do your job that little bit better (and faster!).Detailed https://chrome.google.com/webstore/detail/detailed-seo-extension/pfjdepjjfjjahkjfpkcgfmfhmnakjfbaThere... [...]

MOZ’s Guide to Focusing Your SEO Strategy

MOZ contributor Annaleis Montgomery has published a new guide called ‘How To Focus Your SEO Strategy’. In this guide, Montgomery highlights some useful techniques for businesses looking to enhance their organic reach and traffic.She says, “With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet.This post will offer a guide to businesses... [...]

Tips to Find Right SEO Agency for Your Business

Professional help can enable you to improve your SEO performance. By picking the right SEO agency, you can grow your traffic from the search engines.iPullRank contributor Michael Dellon has shared useful tips to help you choose the right SEO agency for your business.Dellon says, “To understand the process of picking the right agency, you need to first understand what your options are. There are a few different types of agencies, and each different type will be able to provide different services.Integrated (or Full Service) Agency: An integrated marketing agency is an extension of your... [...]

Measuring Influencers’ Impact on SEO [Podcast]

Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Measuring Influencers’ Impact on SEO’.Listen to this podcast episode featuring Joe Sinkwitz of Intellifluence discussing how to measure influencer impact on SEO performance.Stockton says, “Ranking numbers and achieved KPIs are the most common measurements in SEO but it’s important to consider measuring and analyzing all the variables in data. Variables to examine include:Buyer personasPersona categoriesInfluencer-targeted personasNetworksSocio-demographicsAnalyzing... [...]

Everything You Need to Know about 301 vs. 302 Redirects for SEO

The website redirects are useful when you are relocating your website content permanently or temporarily. Ahrefs contributor Joshua Hardwick has published an article on using 301 vs. 302 Redirects for SEO.He says, “Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality.The answer is simple: Search engines view 301 redirects and... [...]

Your Guide to Using Data Forecasting for SEO

Patrick Stox from Ahrefs has published a comprehensive guide to titled ‘How to Use Data Forecasting for SEO’.This comprehensive guide covers the following:Why forecasting is importantWhy use third-party data in forecasting?Forecasting with SEO data: use casesAdjusting script settings & details.Stox says, “SEO forecasting lets you use data to make predictions, such as future traffic levels and the value of that traffic. It assumes that past patterns are likely to continue and can help you allocate resources, prioritize SEO efforts, and make adjustments before it’s... [...]

Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization [Video]

Orbit Media Studios has published a new video ‘Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization’.Branded keyphrases are a goldmine of insights and opportunities. This video shows you the seven steps for getting those insights and capturing those opportunities quickly. Finding all of your branded keywords fastReview the search snippet for your own siteCheck your competitive set according to GoogleCheck your knowledge panel and Google My Business accountLook for Questions and Answers “People Also Ask”Review your reviews: Find and fix any reputation... [...]

6 MORE Tips & Tricks for Increasing Organic Traffic [Video]

Organic traffic is the primary channel that includes visitors coming from search engines. With the right content and indexing strategies, you can continue to get more traffic from the search engines.Tim Cameron has published a new video ‘6 MORE Tips & Tricks for Increasing Organic Traffic’ to help you increase your organic traffic.Cameron says, “In today’s recording, you’ll hear Ritu (SEO Ninja), Dale (Digital Marketing Manager), and Andy (Head of SEO) recommend:How to create content which earns linksHow to get more clicks from the search resultsHow to optimise... [...]