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Friday, July 10, 2020

Archive for the 'Search Engine Marketing' Category

Using Keyword Planner to Find New Keywords

Microsoft’s Keyword Planner is a great tool to perform keyword research. It helps you to find right keywords and reach out to the customers who are continuously searching for products and services you offer.Microsoft Advertising’s Kevin Salat has published an article on using Keyword Planner to grow your search engine presence.Salat says, “In a world that seems to be changing by the minute, your customers are continuously searching for products and services with new queries, so keyword management is of the utmost importance. But how do you choose the best keywords, and how... [...]

How to Deal with Keyword Research During Pandemic

Effective keyword research helps you to find and focus right keywords for better search engine marketing. The SEO has changed in the wake of COVID-19 pandemic. To keep your search engine performance steady during these tough times, you need to cope with  the search engine algorithm changes.Kozai’s Gary Hainsworth has published an article highlighting some useful tips on updating your  keyword research during the Coronovirus.Hainsworth says, “SEO is constantly evolving and what is right one month may not be right the next. We’ve known this for a while, but with the increased reliance... [...]

Page Speed Optimization: Metrics, Tools, and How to Improve [Video]

MOZ has published a new Whiteboard Friday video titled ‘Page Speed Optimization: Metrics, Tools, and How to Improve’ featuring Britney Muller.Watch this video to learn how to optimize your site for Google and improve page speed.The MOZ team says, “Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin... [...]

Yoast’s Linguistic Approach to Creating High Ranking Content

Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks.Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us.Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we... [...]

Strategies to Increase Your Organic Traffic

Organic traffic is important for any website. Organic website traffic refers the users who visit your website from a search engine’s organic results.Ahrefs contributor Si Quan Ong has shared eleven ways to grow your organic traffic.Quan Ong says, “In this post, we’ll cover some simple content writing tips that have helped us achieve these numbers, which you can apply to your own content.Write about topics people are searching forCreate the right kind of content for your target keywordCreate a data-driven outlineMake your content link-worthyCraft a captivating headlineKickstart... [...]

Vertical Leap Shares 13 Steps to Building an International SEO Presence

An effective SEO strategy enables you to grow your online business by receiving more web traffic. By creating an international SEO plan, you can enhance your presence in multiple countries.Vertical Leap contributor Dave Colgate has shared 13 useful steps to building an international SEO presence.Colgate says, “International SEO is far more complex than building search visibility in one country. Each new market opens up opportunities but you have to work much harder to secure them. You can’t just copy and paste your existing strategy and expect to get the same results in foreign markets.In... [...]

URL Structure: 13 Questions Answered

A secure and accessible website, a quick page load speed, the website’s mobile friendliness, the descriptiveness of the URL and keyword-optimized content are the elements that help you to form an effective SEO strategy.Your website is an online resource. As with all online resources, it has a URL (that is, a Uniform Resource Locator). With an SEO optimized URL structure you can improve your website traffic.Cognitive SEO contributor Adrian Cojocariu has shared a comprehensive guide on URL structure answering 13 important questions.Cojocariu says, “Servers and browsers use URLs... [...]

Ahrefs Shares 63 SEO Statistics for 2020

Ahrefs has shared 63 useful SEO Statistics for 2020. This list covers top SEO statistics, ranking statistics, backlink statistics, keyword statistics, SEO industry statistics and more.Si Quan Ong says, “These are the most interesting SEO stats we think you should know.68% of online experiences begin with a search engine. (BrightEdge)0.78% of Google searchers click on results from the 2nd page. (Backlinko)53.3% of all website traffic comes from organic search. (BrightEdge)92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)SEO drives 1000%+... [...]

SEO Strategies to Increase Your Site Traffic

Search Engine Optimization (SEO) is essential for creating your search engine presence and drive more website traffic. You can improve search visibility with a strng SEO strategy.Search Engine Watch contributor Christian Carere has shared 10 advanced SEO tactics to drive more traffic to your website.Carere says, “The success of your website relies on the volume of relevant traffic that you’re able to generate on a regular basis. Here are 10 advanced SEO tactics to increase the traffic to your website on a regular basis. 1. Increase content productionDid you know websites that publish SEO... [...]

A Fresh Take on FAQs for SEO

Rank Ranger has published a new podcast episode ‘A Fresh Take on FAQs for SEO’ featuring Ashley Segura.Mordy Oberstein and Sapir Karabello say, “Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO!Why a good FAQ is super helpful for your SEOOne massive FAQ? Multiple categorized FAQs? How to craft your FAQs!From markup to media, how to enhance, track, and judge the effectiveness of your FAQs!Plus, we look at CTR on the SERP when ranking above the fold vs below the fold”.A Fresh Take on FAQs for SEORank Ranger [...]