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Friday, November 27, 2020

Archive for the 'Search Engine Marketing' Category

6-Step Guide to Doing Keyword Research for SEO

Effective keyword research can help you to improve your SEO performance and increase website visitors. Ahrefs contributor Tim Soulo has published a 6-step guide to help you perform keyword research for SEO. Soulo says, “Keyword research also helps you to answer questions like: How hard will it be to rank for this keyword? How much traffic am I likely to get if I rank for this keyword? What kind of content should I create to rank for this keyword? Are people searching for this keyword likely to become my customers? Finding the right answers to these questions will help you pick your battles... [...]

Strategies to Improve Your SEO Performance

An effective search engine optimization (SEO) strategy helps you to grow your online reach and make more sales online. Well-researched SEO techniques can enable you to get more interested customers to your website. Search Engine Guide’s Robert Clough has shared seven effective SEO strategies to help you achieve your business growth. Clough says, “Check out these helpful SEO strategies to improve your rankings in search engines and help your business thrive. 1. Target Relevant Keywords Finding the right keywords can help your website appear in relevant search queries. Doing keyword research... [...]

Should We Use PDFs for SEO?

Seer Interactive contributor Katelyn Sidley has published an article on the use of PDFs for SEO. She says, “PDFs have widely been debated in the SEO community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or contributing to your website’s success How to make your PDFs “SEO Friendly” Why PDFs may be “bad for SEO”? Here are some common reasons why PDFs may be bad for SEO: HTML pages are easier for machines (search engines) to understand than... [...]

Setting Your SEO Strategy [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Setting Your SEO Strategy’ featuring Cassie Dell. Episode Overview Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the strategy setting process and how to communicate its value in the organization. Determining and focusing on specific issue areas with your strategy is key to its effectiveness. If you have a strong technical foundation, you can focus on content and optimizing... [...]

Your Guide to Using Google Search Console for SEO

Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO. Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015. With every new year, Google has given us new tools, analytics, and data to track in Google Search Console. The new version of Search Console, announced in January 2019, is now officially out of beta. So that meant it was time for a refresh of our complete... [...]

Are You Making These Black Hat SEO Mistakes?

Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist. 3 Reasons To Avoid Black Hat SEO But just what are the worst-case scenarios if a site uses black hat SEO... [...]

Complete Guide to the Disavow Tool

The Disavow Tool helps SEO experts and website owners to protect their websites from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks. SEO Hacker’s Sean Si has published a ‘Complete Guide to the Disavow Tool’. He says, “Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements. There are so many tools out there that... [...]

Five SEO Best Practices for Landing Pages

Your website’s landing page focuses on targeted keywords that describe your products and services best. It also includes a call-to-action (CTA). A well-designed landing page can help you to increase your share of total search traffic within your industry. SEMrush contributor Erika Varagouli has published an article highlighting best practices to rank your landing pages in the search results. She says, “SEO best practices will make your landing pages rank higher in search engine results and ensure you reach your target audience. With the right SEO, you will attract people interested... [...]

Your Guide to Checking Google Search Results for Different Locations

The Internet enables us to cross all the physical boundaries and reach a huge pool of customers worldwide. An effective SEO strategy can be pivotal in this process. Search Engine Land has shared some useful tips to check Google search results for different locations. The SEL team says, “Nationwide Google search results are the easiest to view because Google usually shows them by default. If you’ve never tampered with Google’s search settings, then you are always getting the results for the country you are currently in. But, in case you want to change the country of Google search results,... [...]

Consent Beyond Cookies: How You Can Authentically Build Audience Trust, November 19 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Consent Beyond Cookies: How You Can Authentically Build Audience Trust’ on Thursday, November 19 at 1.00 pm EDT. The DMD team says, “There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding as browsers are moving away from third-party cookies. Capturing user consent is becoming increasingly important for marketers – not only to ensure you’re being compliant with data privacy laws, but also to boost your audiences’ experience and keep your customers’ best interests... [...]