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Tuesday, March 19, 2024

Archive for the 'Search Engine Marketing' Category

Reminder- 2024 Google SERP Features: New Strategies To Gain Visibility, March 20 [Webinar]

This is a reminder for the SEJ webinar to be held on March 20, 2024.  With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s... [...]

Reminder- MasterTHIS: SEO, March 20 [Webinar]

This is a reminder for the CMI webinar to be held on March 20, 2024.  Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us on March 20 for MasterTHIS: SEO. In under 90 minutes, gain actionable insights to enhance your SEO approach, boost website traffic, and effectively track outcomes. We’ve invited Zack Kadish with Conductor... [...]

HubSpot’s Guide to Creating an SEO Strategy for 2024

An effective SEO strategy involves thorough keyword research, optimizing website structure, and creating high-quality content to improve visibility in search engine results. Continuous monitoring, analysis, and adaptation are essential for staying ahead in the dynamic landscape of search engine optimization. HubSpot contributor Rachael Nicholson has published a comprehensive article on creating an SEO strategy for 2024. She says, “An SEO strategy is essential because it helps you stay on track when creating content. Instead of just making what you think people are looking for, your plan... [...]

How the SERPs Guide Content [Video]

SERPs, or Search Engine Results Pages, display listings of web pages ranked by search engines according to relevance to a user’s query. They are crucial for online visibility and drive traffic to websites. MOZ has published the latest episode of the Whiteboard Friday video ‘How the SERPs Guide Content’ featuring Julia-Carolin Zeng. The MOZ team says, “From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.” MOZ  [...]

Think Spiderwebs, Not Funnels: A Modern Approach to SEO, April 9 [Webinar]

SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern Approach to SEO’ on Tuesday, April 9, 2024, at 1.00 pm EDT. The DMD team says, “The traditional marketing funnel has long been the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way... [...]

What is a web crawler, really? [Video]

A web crawler, also known as a spider or bot, is a program designed to systematically browse the internet, retrieving and indexing information from web pages. It operates by following hyperlinks from one page to another, collecting data for search engines or other purposes such as website indexing and data mining. Google Search Central has published a new video ‘What is a web crawler, really?’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen... [...]

MasterTHIS: SEO, March 20 [Webinar]

Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us on March 20 for MasterTHIS: SEO. In under 90 minutes, gain actionable insights to enhance your SEO approach, boost website traffic, and effectively track outcomes. We’ve invited Zack Kadish with Conductor and Andy Crestodina with Orbit Media for an in-depth exploration... [...]

Strategies to Improve Your SEO Authority

SEO authority refers to the trust and credibility a website holds in the eyes of search engines, influencing its ranking potential. It’s built through high-quality content, backlinks from reputable sites, and adherence to search engine guidelines. Search Engine Journal contributor Brian Gareth has published an article featuring 10 steps to grow your SEO authority and topical expertise. He says, “Let’s answer some questions about topical authority to shape the basic understanding: Can Topical Authority Be Measured? No. There are no tools to measure it (at least not yet). Right now,... [...]

Content Marketing: How To Find The True Value Of Your Marketing Funnel, April 10 [Webinar]

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation... [...]

Reminder- Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant, March 14 [Webinar]

This is a reminder about the CMI webinar to be held on March 14, 2024.  Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “In... [...]


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