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Tuesday, August 16, 2022

Archive for the 'Online Video Marketing' Category

Using Engagement Data in Your B2B Video Marketing, July 13 [Webinar]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]

TikTok Video Engagement Success [Video]

Social Media Examiner has published a new video ‘TikTok Video Engagement Success’. The SME team says, “Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? Learn how to make TikTok videos that engage your target audience and attract more followers.” Social Media Examiner  [...]

How We Used a Video Course to Promote Ahrefs [Case Study]

Ahrefs contributor Tim Soulo has published a case study ‘How We Used a Video Course to Promote Ahrefs’ explaining how a video course helped in the promotion of Ahrefs. He says, “Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational course would help me promote Ahrefs. People like courses – Folks like Brian Dean and Glen Allsopp were selling theirs for $500 to $2,000 a pop (and rather successfully). So a free course of comparable quality was sure... [...]

Steps to Reach Out Your Customers Using Video

Rion Austin, Director of YouTube and video global solutions at Google has shared why advertisers should embrace a full-funnel approach to make the most of YouTube. He says, “My team and I find time and time again that to convert leads and bolster brand awareness, marketers need a media strategy that encompasses multiple objectives from the start: a YouTube full-funnel strategy. These three brands, representing three different verticals and regions, show how to take this approach. Leverage momentum from events Marketers at Nike Korea needed a media strategy that could appeal to new customers... [...]

Eight Steps to Making Great Smartphone Videos [Video]

Quality video content can help you reach your target audience through a variety of channels. Watch MarketingProfs’ new video ‘Eight Steps to Making Great Smartphone Videos’ to learn about essential planning considerations for smartphone videos. The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave, new, more accessible world, the rules of video planning and preparation have not changed—you still need to make sure you’ve got all your ducks in a row... [...]

A Social Media Manager’s Guide to Video Strategy [Guide]

PLANOLY has published ‘A Social Media Manager’s Guide to Video Strategy’. The PLANOLY team says, “Snag our free downloadable video strategy guide! Here, you’ll learn the ins and outs of the most popular video platforms and how to create high-performing video content for your brand’s social channels. Plus, more on PLANOLY‘s Video Planner for TikTok.” A Social Media Manager’s Guide to Video Strategy PLANOLY  [...]

Five Tips to Drive Sales, Leads and Web Traffic

Video plays an important role in persuading your prospects to take action. The use of video content boosts the conversion rate too. Google Ads has published an official checklist for driving online conversions with YouTube ads. The Google team says, “Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something after seeing it on YouTube vs the competitive average, and 70% of viewers say they’ve... [...]

Using Engagement Data in Your B2B Video Marketing, July 13 [Webinar]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]

The HubSpot Blog’s 2022 Video Marketing Report [Report]

HubSpot has published ‘The HubSpot Blog’s 2022 Video Marketing Report’ based on data from 500+ video marketers. The HubSpot team says, “More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top... [...]

Should I Use YouTube or TikTok for Marketing? [Answered]

Both YouTube and TikTok have their own domination. YouTube has 2 billion users and on the other hand half of Gen-Z consumers are on TikTok. HubSpot contributor Erin Rodrigue has shared an in-depth analysis on YouTube vs. TikTok and which one is better for your business in 2022. She says, “Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s... [...]