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Tuesday, April 20, 2021

Archive for the 'Online Video Marketing' Category

Which is the best video hosting platform for SEO? [Answered]

Yoast’s marketing strategies Phil Nottingham has published an article answering a very important question: ‘Which is the best video hosting platform for SEO?’. He says, “Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.” Let’s discuss what you need to consider when choosing the video hosting platform that best fits your needs. It’s also the case that no platform is necessarily... [...]

Let’s Get Visual! How to Use Video to Build Demand, April 14 [Webinar]

Content Marketing Institute is hosting a webinar ‘Let’s Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)’ on Wednesday, April 14, 2021, at 2.00 pm ET. The CMI team says, “Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales... [...]

Four Ways to Make Highly Watchable Videos

Quality video content enables you to make your sales efforts more rewarding. By adding the element of persuasion in your videos, you can have more influence on your audience. Social Media Examiner contributor Matt Johnston has shared four steps to help you make highly watchable video content. He says, “To learn how to induce people to watch and share your video with their friends and followers on Instagram, Facebook, and other social media platforms, read the article below. #1: Hook Viewers in the First 3-5 Seconds of Your Video The first step to making a highly watchable and shareable video... [...]

Let’s Get Visual! How to Use Video to Build Demand, April 14 [Webinar]

Content Marketing Institute is hosting a webinar ‘Let’s Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)’ on Wednesday, April 14, 2021, at 2.00 pm ET. The CMI team says, “Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales... [...]

Tips to Generate More Leads Using Video Content

Video marketing is one of the best ways to capture your audience’s attention and achieve desired results. For lead generation too, video is a great content strategy. Content Marketing Institute’s Shane Barker has shared five ideas to generate more leads using video content. He says, “Generally, videos can be engaging. However, using them to generate demand and leads requires you to put in some special effort. Here are five ideas to help. 1. Add an effective call to action Whether you upload a short Instagram Reel or a long YouTube video, encourage viewers to take action. It... [...]

Making Viral Videos: A 4-Step System to More Eyeballs [Video]

Social Media Examiner has published a new video ‘Making Viral Videos: A 4-Step System to More Eyeballs’ featuring Matt Johnston. The SME team says, “Tired of low views on your videos? Wondering how to create videos people tell others about? Video marketing expert Matt Johnston shares a 4-step system for creating videos that attract attention and engagement. You’ll learn how using the HERO system will induce people to click on, watch, and share your video with their friends and followers on Instagram, Facebook, and other social media platforms. You’ll also discover how to optimize... [...]

How to Persuade With Video: Creating Emotional Triggers

Social Media Examiner has published a new video ‘How to Persuade With Video: Creating Emotional Triggers’ featuring Matt Johnston. The SME team says, “Want more people to love and buy from you? Wondering how to use video to relate to your customers? Video marketing expert Matt Johnston explains how to optimize your videos to create emotional connections with your audience. Discover three tips to script and produce video that forges emotional connections that turn viewers into loyal fans and customers. You’ll also learn where to find content ideas that will resonate with your... [...]

How to Video to Grow Your Brand [Podcast]

Tim Stodz has published a new podcast episode ‘How to Video to Grow Your Brand’ featuring Vincenzo Landino. He says, “Vincenzo is the founder of Aftermarq, which is a digital agency that specialized in creating video content. In our conversation, Vincenzo and I talked about the evolution of video over the last ten years, and why video has been such an effective marketing channel for his clients. But Vincenzo is more than just a guru. He has two of his own YouTube channels in which he shares his own ideas and is creating growing companies on his own right. His personal YouTube... [...]

Improve Your Marketing Performance with These Persuasive Video Strategies

Video is an integral element of you all our marketing initiatives. It helps you to move closer to the audience and prompt them for action. Copyblogger’s Brian Clark has shared some useful persuasive video strategies that can help you to prompt action. He says, “Let’s take a look at the things to keep in mind to make your video content — whether live-action or presentation-style — worth watching until the end. Audio techniques and structure still apply … but differently As you might have guessed, the four copywriting techniques that are great for audio content — stories and... [...]

VidPerk boosts the power of marketing videos #ad

VidPerk is designed to make sure people watch your videos to the end. Why? Because marketers have learned that if people watch your video, really watch it, you are much more likely to get a sale. When your video retention is low (i.e., when most people don’t watch your whole video): ➤ You drop in rankings, and no SEO strategy will overcome the drop. ➤ You waste your time creating videos that no one watches. ➤ You don’t get sales. ➤ Your videos cannot go viral. ➤ You are not being taken seriously by anyone. ➤ Your engagement with your visitors is low. And that’s just... [...]