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Monday, August 2, 2021

Archive for the 'Online Video Marketing' Category

Four Ways to Make Highly Watchable Videos

Quality video content enables you to make your sales efforts more rewarding. By adding the element of persuasion in your videos, you can have more influence on your audience. Social Media Examiner contributor Matt Johnston has shared four steps to help you make highly watchable video content. He says, “To learn how to induce people to watch and share your video with their friends and followers on Instagram, Facebook, and other social media platforms, read the article below. #1: Hook Viewers in the First 3-5 Seconds of Your Video The first step to making a highly watchable and shareable video... [...]

How to Boost Your Business Growth Using Video

Video marketing enables you to reach more and more people on multiple digital platforms and deliver your message in a persuasive manner. Search Engine Land has listed five ways videos can help businesses generate more revenue. The SEL team says, “Here are 5 ways videos can help your business generate more revenue. 1. Tell your story and increase your brand Videos engage your potential clients Videos are an important way to connect with different audiences. A video can capture your company culture and your products. It can generate interest in your brand and create loyalty. A personalized... [...]

Repurposing Live Video Into Social Content You Can Use Everywhere [Video]

Social Media Examiner has published a new video ‘Repurposing Live Video Into Social Content You Can Use Everywhere’ to help you repurpose live video content. The SME team says, “Is live video part of your content strategy? Wondering how to turn it into short-form videos you can use on Facebook, Instagram, and beyond? Learn how to create multiple pieces of micro video content for multiple social media platforms from your livestreams, with this advice from video expert Diana Gladney. Discover how to structure your live video so that it’s easily separated into short, stand-alone... [...]

Three Steps to Structuring You Marketing Videos for Success

Video is an integral element of marketing. It helps you grow your online reach and deliver your message in a persuasive manner. Social Media Examiner’s Diana Gladney has published a new article highlighting three steps to help you structure your marketing videos for success. She says, “Apply the Seed & Lead method to outline and script the flow of your video, then use the Smile & Hold method to record cuts that are easy to edit. Finally, use the Say-Show-Spell method to publish a video people will watch because it’s high on value and low on fluff. #1: Script the Flow of Your... [...]

How to Structure Marketing Videos for Success [Video]

Video is an essential element of your marketing mix. It helps you grow your reach and persuade your target audience to take an action. Social Media Examiner has published a video ‘How to Structure Marketing Videos for Success’ to help you achieve video marketing success. The SME team says, “Want to market your business or products with video? Looking for a structure that’s proven to work? Follow this format to make a marketing video and achieve your marketing goals, with advice from video expert Diana Gladney. Apply the Seed & Lead method to outline and script the flow of... [...]

CMI Shares 9 Ways to Increase Watch Time on YouTube

To gain maximum benefits from your YouTube content, it is important to make more and more people watch your videos. The more views you get, the chances of closing more sales go up. Content Marketing Institute contributor Anjan Sarkar has shared nine ways to help you increase watch time on your YouTube channel. He says, “Here are some ideas to increase watch time on your channel and, ultimately, to appear more frequently in search and recommendation results. 1.Start with an awesome intro The first step is to hook your audience. Grab their attention in a flash- that’s what Google itself... [...]

Which is the best video hosting platform for SEO? [Answered]

Yoast’s marketing strategies Phil Nottingham has published an article answering a very important question: ‘Which is the best video hosting platform for SEO?’. He says, “Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.” Let’s discuss what you need to consider when choosing the video hosting platform that best fits your needs. It’s also the case that no platform is necessarily... [...]

Let’s Get Visual! How to Use Video to Build Demand, April 14 [Webinar]

Content Marketing Institute is hosting a webinar ‘Let’s Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)’ on Wednesday, April 14, 2021, at 2.00 pm ET. The CMI team says, “Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales... [...]

Let’s Get Visual! How to Use Video to Build Demand, April 14 [Webinar]

Content Marketing Institute is hosting a webinar ‘Let’s Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)’ on Wednesday, April 14, 2021, at 2.00 pm ET. The CMI team says, “Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales... [...]

Tips to Generate More Leads Using Video Content

Video marketing is one of the best ways to capture your audience’s attention and achieve desired results. For lead generation too, video is a great content strategy. Content Marketing Institute’s Shane Barker has shared five ideas to generate more leads using video content. He says, “Generally, videos can be engaging. However, using them to generate demand and leads requires you to put in some special effort. Here are five ideas to help. 1. Add an effective call to action Whether you upload a short Instagram Reel or a long YouTube video, encourage viewers to take action. It... [...]