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Wednesday, January 27, 2021

Archive for the 'Facebook Advertising' Category

Writing Facebook Ad Copy That Converts [Podcast]

Social Media Examiner has published a new podcast ‘Writing Facebook Ad Copy That Converts’ featuring Molly Pittman. Michael Strlzner says, “Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person. Molly provides a three-part framework to follow for creating... [...]

Facebook Lead Form Ads: How to Optimize for Results [Video]

Social Media Examiner has published a new video ‘Facebook Lead Form Ads: How to Optimize for Results’ to help you correctly use the Facebook lead ads. The SME team says, “Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sales via paid or organic campaigns. You’ll learn what type of lead form will yield the highest quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads.... [...]

Four Steps to Analyze Your Facebook Ad Performance

Advertising on Facebook is one of the most popular ways to help you reach more people online and grow your sales. By analyzing the performance of your ads, you can enhance your business performance. Social Media Examiner’s Allie Bloyd has shared a four-step approach to help you analyze the Facebook ad performance using Facebook Ads Manager. She says, “Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how... [...]

How to Master Facebook Ads and Messenger Bots [Podcast]

Convince & Convert has published a new podcast episode ‘How to Master Facebook Ads and Messenger Bots’ featuring Amanda Robinson, the Founder of The Digital Gal. Listen to this episode to learn: Why you need to find your social media superpower while having general knowledge about other platforms What people are doing wrong on social media What messenger marketing chatbots are and what you need to know about them How to manage messenger marketing chatbots How to measure the performance of chatbots How to convince others about the value and importance of chatbots How Amanda’s... [...]

Split Testing Facebook Ads: How to Improve Your Results [Video]

Social Media Examiner has published a new video ‘Split Testing Facebook Ads: How to Improve Your Results’ featuring Andrea Vahl. The SME team says, “Want to improve the performance of your Facebook ads? Wondering how to split test your ads? Facebook advertising expert Andrea Vahl shares how to test your Facebook ads for better results. You’ll discover where, in the campaign structure, you should set your testing budget and why you should limit your testing variable. You’ll learn how to use Facebook’s A/B Testing tool to test your ads, and find ways to simplify the testing... [...]

Facebook Ads Trends for 2021 for Better Returns on Ad Spend [Video]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ featuring Tara Zirker. The SME team says, “Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? Facebook ads expert Tara Zirker shares five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year. You’ll also discover two surprising elements to experiment with in your... [...]

Facebook Ads Trends for 2021 for Better Returns on Ad Spend [Video]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ explaining major Facebook ads trends featuring Tara Zirker. The SME team says, “Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? Facebook ads expert Tara Zirker shares five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year. You’ll also discover two surprising... [...]

Facebook Advertising Blueprints For Every Kind of Business, December 16 [Webinar]

Entrepreneur magazine is hosting a webinar ‘Facebook Advertising Blueprints For Every Kind of Business’ on Wednesday, December 16. The Entrepreneur team says, “In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing. Digital life is becoming more authentically human than ever before, and webinars may never be the same. Join us for “How to Deliver Awesome, Engaging Webinars in a Work From Home World,” and learn how webinars are being transformed into genuine human experiences,... [...]

How to Scale Facebook Ads for More Leads or Sales [Video]

Social Media Examiner has published a new video ‘How to Scale Facebook Ads for More Leads or Sales’ featuring Tara Zirker. The SME team says, “Wondering how to scale Facebook ads? Do you know when to increase ad spend or add more audiences? Facebook ads expert Tara Zirker explains how to scale your Facebook ads campaigns. Discover the difference between vertical and horizontal Facebook ads scaling. You’ll learn the pros and cons of each scaling strategy, and get tips to scale your own campaigns. Finally, you’ll find a budgeting hack to help your ads succeed by tapping into... [...]

Three Tips to Improve Facebook Ad Targeting to New Audiences

With well-designed Facebook ads, you can continue to reach more audience and generate more sales. Social Media Examiner’s Tara Zikar has shared three useful strategies to improve your Facebook Ad Targeting to new audiences. She says, “Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? #1: Create 6 Warm Facebook Advertising Audiences The first audience category we’re going to talk about is warm audiences. These will be some of your best audiences on Facebook because they’re people who are... [...]