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Tuesday, June 2, 2020

Archive for the 'Facebook Advertising' Category

Seven Metrics to Analyze Facebook Ad Results

By analyzing your Facebook advertising results you can measure your ad ROI and prioritize your ad budget and strategies. Social Media Examiner’s Amanda Bond has shared seven metrics to help you correctly analyze your Facebook ad results. Bond says, “Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want.#1: Return on Ad SpendReturn on... [...]

Your Guide to Choosing Best Facebook Ad Type for Your Business

Approximately 1.6 billion people worldwide are connected to a small business on Facebook. By advertising on Facebook you get an opportunity to put your products and services in front of them. HubSpot contributor Bethany Cartwright has shared a short guide to choosing the best Facebook ad type for your goals.Cartwright says, “In this post, we’ll walk through each of the different Facebook Ad types and help you figure out which ads you should run for different campaign goals. 1. Post EngagementIf you regularly post content on your Facebook page, you probably know... [...]

How to Track Facebook Ads in Google Analytics [Video]

Google Analytics platform helps you to track your website performance to improve user experience. You can also track your Facebook ads using this platform. 99 Signals’ Sandeep Mallya has published a video highlighting how you can track your Facebook ads with Google Analytics. Mallya says, “Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data.This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads.... [...]

Writing Facebook Ad Copy That Converts [Podcast]

Effective copywriting skills enable you to create an eye-catching ad copy. When it comes to Facebook advertising, you need to combine the ephemeral content to create a high-performing ad copy.To help you achieve Facebook advertising success by writing a strong ad copy, Social Media Examiner contributor Michael Stelzner has published a new podcast episode ‘Writing Facebook Ad Copy That Converts’.Stelzner says, “Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?To explore what marketers need to know about... [...]

Steps to Add Facebook Pixel to Your WordPress Website

Facebook pixel is an analytics tool that consists of a code which can be added to your website. Pixel collects useful data for tracking conversions from Facebook ads and helps you to improve your online marketing. You can use Pixel to your WordPress website and monitor Facebook ads performance. Quick Sprout’s Lars Lofgren has shred a step-by-step guide to adding Facebook Pixel to WordPress website for better reporting. Lofgren says, “In this article, I will take you through both the methods and show you how you can add a Facebook pixel to your WordPress website.How to Add Facebook... [...]

Facebook Lets Advertisers Control Where Ads Appear [Podcast]

Facebook advertising lets you reach a wider audience for promoting your products and services. The company offers great flexibility to the advertisers on how and where their ads appear.Social Media Examiner’s Grace Duffy has published new podcast episode ‘Facebook Lets Advertisers Control Where Ads Appear’ featuring Jeff Sieh.Listen to the podcast to learn the following:Facebook Introduces New Brand Safety Controls for AdvertisersFacebook Will Implement Limits on How Many Ads a Page Can Run in 2020Facebook Rolls Out Responsive Ads With Multiple Text Optimization and Brings... [...]

Will Small Businesses Still Profit From Facebook Ads in 2020? [Video]

Facebook has remained a key driver in social media marketing domain with its vast reach combined with Instagram. According to Brandwatch, there are 60 million active businesses pages on Facebook. Pages is one of the options, today businesses use Facebook platform in a variety of ways to reach their target audience.Neil Patel has published a new video ‘Will Small Businesses Still Profit From Facebook Ads in 2020?’ highlighting the future of Facebook in terms of marketing.Patel says, “Do you feel that the number of responses you’re getting for your Facebook ads is decreasing... [...]

Four Ways to Promote Limited-Time Offers with Facebook Ads

Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season.Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time offers. Hendrick says, “To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the... [...]

Nine Ways to Promote Your Content Using Facebook Ads

Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you.Content Marketing Institute contributor Dmitry Dragilev has shared nine ways to help you promote your content using Facebook ads.Dragilev says, “In this guide, I’ll show you how to use Facebook advertising to promote your content the smart way. 1. Install the Facebook pixelThis pixel is code that tracks your... [...]

Facebook Ads Strategy: A New Approach for a Competitive Marketplace [Video]

Facebook adverting is one of the most useful ways to reach out your target audience and grow sales. By adopting right strategy for Facebook advertising you can continue to enhance your marketing performance. Social Media Examiner contributor Michael Stelzner has published a new podcast episode ‘Facebook Ads Strategy: A New Approach for a Competitive Marketplace’ featuring Nicholas Kusmich.Stelzner says, “Have your Facebook ads stopped working? Wondering what needs to change?To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media... [...]