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Tuesday, October 20, 2020

Archive for the 'Facebook Advertising' Category

Facebook Ads for Local Businesses: A Framework for More Revenue [Video]

Social Media Examiner has published a new video ‘Facebook Ads for Local Businesses: A Framework for More Revenue’ to help local businesses utilize Facebook ads. The SME team says, “Does your local business need more business? Need a proven Facebook ads strategy? Facebook advertising expert Allie Bloyd shares a framework to create a profitable Facebook ads strategy for your local business. You’ll discover three different levels of ads your local business should be using, and learn which content and campaign types work best at each level. Allie shares specific advice you can apply... [...]

Facebook Ad Attribution Changes and Facebook Embed Changes [Video]

Social Media Examiner has published a new video ‘Facebook Ad Attribution Changes and Facebook Embed Changes’ featuring Miracle Wanzo. The SME team says, “Explore what Facebook’s removal of ad reporting attribution and API support for Facebook and Instagram post embeds mean for marketers with special guest Miracle Wanzo; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”. Social Media Examiner  [...]

Facebook Lead Form Ads: How to Optimize for Results [Video]

Social Media Examiner has published a new video ‘Facebook Lead Form Ads: How to Optimize for Results’ to help you make the most from your investment in Facebook lead ads. The SME team says, “Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sales via paid or organic campaigns. You’ll learn what type of lead form will yield the highest quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify... [...]

How Much Should You Spend on Facebook Ads? Budgeting Steps [Video]

Social Media Examiner has published a new video  ‘How Much Should You Spend on Facebook Ads? Budgeting Steps’ to help you plan and make most from your Facebook advertising efforts. The SME team says, “Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? Facebook advertising expert Allie Bloyd walks you through the steps to determine the Facebook ads budget for your specific business. You’ll learn what percentage of your advertising budget to dedicate to Facebook ads based on your revenue goal, and how to distribute your monthly ad spend across campaigns... [...]

Four Steps to Plan Your Facebook Ad Campaigns

Facebook advertising enables you to reach a wide social media audience online and promote your products and services. Facebook advertising campaigns can be a key driver to generate more revenue during the holiday season. Social Media Examiner’s Laura Moore has shared a four-step guide to help you plan and create Facebook ad campaigns for the holidays. Moore says, “Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results... [...]

Five Ways to Grow Your Email List with Facebook Ads

Facebook advertising enables you to enhance your online reach and grow your business. You can also drive more email subscriptions with the help of such ads. Social Media Examiner’s Laura Moore has shared five tips to help you grow your email list using Facebook ads. Moore says, “Facebook ads are an effective way to gain the email addresses of your Facebook and Instagram audiences and add subscribers from a wider audience who may not already know you from your organic marketing. Here’s how to combine Facebook ads with an email nurture campaign to capture and retain new subscribers. #1:... [...]

Analyzing the Impact of Facebook Ads Limit on Your Advertising Strategy

Facebook has announced new ad limits for the advertisers. According to Facebook: “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.” Vertical Leap’s Mihai Serban has published an article highlighting the impact of Facebook’s new ad limits on your advertising strategy. Serban says, “The reason behind the Facebook ads limit is purely technical. The search giant says that once an advertiser runs too many ads, each of... [...]

Facebook to Place Limits on Ads: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast episode ‘Facebook to Place Limits on Ads: What Marketers Need to Know’. Listen to this podcast to learn about the upcoming changes in Facebook ads. The SME team says, “We explore Facebook’s plans to limit the number of ads a page can run with special guest, Tara Zirker. We will also cover more updates from Facebook, Instagram, and YouTube”. Listen to the podcast on the following site. Facebook to Place Limits on Ads: What Marketers Need to Know Social Media Examiner  [...]

HubSpot’s 8-Step Guide to Advertising on Facebook

Facebook advertising can help you to enhance your online reach and make more sales. Well-designed Facebook ads can grow your advertising ROI. HubSpot contributor  Carly Stec has published an eight-step guide to advertising on Facebook. She says, “Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements: Campaigns. The campaign houses all of your assets. Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each. Ads. Your actual ads live within your ad sets.... [...]

Three-Step Guide to Creating Facebook Lead Ads

With Facebook Lead Ads, you can allow users to stay on the platform to submit your lead form. With this form of ads, you can avoid sending your prospects to external lead pages. Social Media Examiner’s Paul Ramondo has shared a three-step process to help you create Facebook Lead Ads. Ramondo says, “To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough. #1: Set Up Your Facebook Lead Form One of the great things about Facebook lead ads is that they minimize the amount of friction with your audience. If you send people offsite (off of Facebook)... [...]