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Friday, November 27, 2020

Archive for the 'email marketing' Category

The Two Must-Have Pillars of Email Marketing [White Paper]

Email is one of the most trusted marketing tools. It remains at the heart of marketing when it comes to building trust with your prospects. Industry Dive has published a new white paper ‘The Two Must-Have Pillars of Email Marketing for Retail Brands’. The ID team says, “The simple truth is that email works. Even with a host of newer marketing techniques available to retailers, email remains a tried-and-true marketing strategy and a proven revenue generator. But it takes more than clever copy and creative. If your campaign never hits your target shopper’s inbox, it will be a... [...]

How to Write Strong Email Subject Lines

An effective subject line plays a crucial role in getting your emails opened. By using action verbs and persuasive vocabulary, you can ignite the subscribers to open your emails and take the desired action. AWeber contributor Sean Tinney has published an article highlighting some useful tips to help you wite great email subject lines. Tinney says, “Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit to opening email based on the... [...]

Copywriter’s Blueprint: the most productive marketing skill #ad

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers read them all the way through, looking for answers to their problems. Being able to write like that is a skill every marketer can use. You could have an excellent product and a collection of good bonuses but still not have the sales you are hoping... [...]

Strategies to Grow Your Email List

Email is one of the most important and efficient tools in marketing. With a strong email marketing strategy, you can keep your subscribers updated with your offerings. Jeff Bullas has shared an article highlighting some useful strategies to help you grow your email list 10 times. He says, “Imagine if there was a way you could simply get the email addresses of people that visited your website – no subscription form required, no need to blindly trust that the people on the list you’re buying are actually relevant to your business. Well, there is. It’s called GetEmails and it’s the... [...]

How To Add a Countdown Timer To Your Emails [Video]

John Chow has published a new video ‘How To Add a Countdown Timer To Your Emails’ to help you countdown timers to your emails. He says, “Using a countdown timer can create a sense of urgency and encourage your subscribers to take action. Many businesses use countdown timer on their site to increase conversion and sales. But how do you add a countdown timer to your email? In this video, you’ll learn simple method to add a countdown timer to your emails by combining AWeber and the Sendtric countdown timer generator“. How To Add a Countdown Timer To Your Emails John Chow’s... [...]

Strategies to Strengthen Your Email Marketing

Email marketing plays an important role in the growth of your business. It has been one of the most trusted marketing tactics. Marketing Land contributor Rodric Bradford has shared 10 ways to help you improve your email marketing campaigns. Bradford says, “With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind. “Email marketing should address how you can make [the recipient’s] life better today, even if... [...]

[Today Only] How Matt Bacak Built a 7-Figure Online Business #ad

We first met Matt Bacak in 2006 when we first entered the online marketing industry. Even 14 years ago, Bacak was a successful internet marketer and was already teaching other marketers how to follow the same path to online success. He has used a number of marketing methods over the years, including platform speaking and webinars, but his first love, responsible for a lot of his sales, is email. Bacak has just released his book Matt Bacak’s Secret Email System, which shares how he created a 7-Figure online business using nothing but ethical email marketing. That may surprise you. After all,... [...]

How to Write Great Confirmation and Welcome Emails

A warm subscription confirmation email can help you to create a greater impact on your new subscribers. AWeber contributor Sean Tinney has shared some useful tips on writing impactful confirmation and welcome emails. Tinney says, “Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers and can improve engagement for future emails. But to make them successful, there are two things you need to do: create an automated email series and write compelling confirmation and welcome emails. What to Include in Your Automated Confirmation... [...]

Link Building Case Study: Results of 515 Outreach Emails [Video]

The Ahrefs team has published the second episode of ‘Link Building Case Study: Results of 515 Outreach Emails’. Joshua Hardwick says, “If you’re new to this series, our first video was about strategically building a statistics page that would generate links. And in this video, we’ll show you how we built links to that page. In order to isolate backlinks from our email outreach efforts, we didn’t promote the post to our existing audience. On top of that, we hid it from our blog index and category pages, RSS feeds, and we even noindexed the page so it couldn’t be discovered... [...]

HubSpot Reports Best Time to Send an Email

By scheduling your email marketing campaigns according to the email opening habits and preferences of your subscribers, you can continue to do well in email marketing. HubSpot’s Kayla Carmicheal has published an article highlighting the best time to send emails. Carmicheal says, “If you’re wondering about the best time to send a marketing email, there’s something you should know first. There’s a lot of data out there on the subject that provide differing answers, and one reason is because it depends on your audience and, more importantly, how you’re measuring... [...]