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Sunday, July 12, 2020

Archive for the 'email marketing' Category

HubSpot Shares 10 Email Preview Tools For Different Inboxes

To create and deliver effective email marketing campaigns, you need to keep many things in mind. Previewing your emails is one of the most important tasks.HubSpot contributor Rebecca Riserbato has shared a list of 10 email preview tools for different inboxes.Riserbato says, “In this post, we’ll discuss the best free and paid email preview tools you can use to make sure your emails look great on every provider.1. HubSpot Free EmailWith HubSpot’s free email marketing software, you can preview your HubSpot emails in more than 30 different email clients.This email preview... [...]

Retargeting Tools & Email Marketing [Video]

LinkedIn marketing enables you to reach and target a professional audience. By choosing right promotional tools, you can improve your marketing performance on LinkedIn network.Social Medea Examiner has published a new video ‘Retargeting Tools & Email Marketing’ featuring Jeff Sieh and Grace Duffy to help you learn about the LinkedIn retargeting tools.The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore new LinkedIn remarketing tools for advertisers with special guest, AJ Wilcox. We will also cover how marketers... [...]

Eight Power Words for Better Email Marketing

An effective copy plays pivotal role in the success of your email marketing campaigns. With the selection of right words to form a persuasive message, you can boost your email marketing revenue.AWeber contributor Liz Willits has shared a list of eight words that can improve your email marketing performance.Willits says, “There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy.Choosing the wrong words in your next email, on the other hand,  could damage your email engagement... [...]

List of Best Email Template Builders

Email marketing continues to be one of the most preferred ways to promote your products and services. With innovative campaign designs, you can create a distinct identity online.HubSpot contributor Jayson DeMers has shared a list of 13 best email template builders to design your email marketing campaigns.DeMers says, “An email template builder grants you several advantages:Better design features. Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.Initial time savings. Most email template builders rely on intuitive... [...]

AWeber Study Explains How A Blogger Used Email Marketing to Grow

AWeber contributor Kristin MacLaughlin has published a case study explaining how a travel blogger used email marketing to grow — even when the tourism industry lost $2.7 trillion in revenue.MacLaughlin says, “Michele Frolla is a travel and language blogger at The Intrepid Guide. She earns a living from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations.Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise.... [...]

15 Email Marketing Metrics That Matter

You can improve your email marketing campaign performance by analyzing its impact on your sales. By evaluating the email open rate, click-through rate and conversion rate you can make required changes to your campaigns. Blogging Wizard contributor Mark Xavier Quadros has shared 15 email marketing metrics that you should consider while planning your next campaign.Quadros says, “As a content creator venturing into email marketing, you have to take time to establish your campaign goals.For instance, metrics for a lead-gen campaign would differ from a campaign that... [...]

‘Take the First Step: Creating A Great Name Is Your Starting Point’ Webinar April 16 [Webinar]

The COVID-19 pandemic has created a global slowdown. People are not able to go out of their homes. May be this would be the right time to launch your next business. After choosing your niche, the first thing that you need to think about is searching the right business name. Entrepreneur Magazine is hosting a webinar on ‘Take the First Step: Creating A Great Name Is Your Starting Point’ on Thursday, April 16, 2020 at 12.00 pm EST.The Entrepreneur team says, “While not the first thing you might think about during a crisis, spending the time to generate a compelling name can... [...]

‘Leveraging Personalized Marketing in a Time of Disruption’ Webinar April 21 [Webinar]

According to a Statista report, 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. A HubSpot study has reported that personalization helps email marketers to increase engagement rates. (Source: Instapage) BORN is hosting a webinar on ‘Leveraging Personalized Marketing in a Time of Disruption’ on Tuesday, April 21, 2020.The BORN team says, ” In 2020, we expect the evolution of customer data technology in marketing to finally hit the tipping point becoming more accessible and cost effective. In the past, there has been... [...]

‘Search in 2020: Is Your Brand Discoverable?’ Webinar April 8 [Webinar]

Search engine marketing is one of the most important ways to grow your business. By keeping pace with the changing algorithms you can continue to receive more traffic and new customers. Econsultancy is hosting a webinar on ‘Search in 2020: Is your brand discoverable?’ on Wednesday, April 8, 2020 at 3.00 pm BST.The Econsultancy team says, “Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your... [...]

‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ Webinar April 16 [Webinar]

When your subscriber opens your email, they have taken the first step toward a sale. Email deliverability and open rate are the two crucial elements on which your email marketing performance depends. Adweek is hosting a webinar on ‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ on Thursday, April 16, 2020 at 1.00 pm EDT.The Adweek team says, “Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for... [...]