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Friday, November 27, 2020

Archive for the 'Instagram Marketing' Category

Instagram Hashtag Changes: What Marketers Need to Know [Video]

Social Media Examiner has published a new YouTube video ‘Instagram Hashtag Changes: What Marketers Need to Know’. The SME team says, “Explore what Instagram’s changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”. Watch the video here. Social Media Examiner  [...]

27 Content Types For Instagram [Video]

Neil Patel has published a new video ’27 Content Types For Instagram’ sharing a variety of content types to improve your Instagram marketing. He says, “Today I’m going to be teaching you about the different types of content that you can post on Instagram and how you can leverage them to go from zero to 100,000 followers”. Watch the video here. Neil Patel’s Blog  [...]

Four Ways to Get More Instagram Traffic

When it comes to social media marketing, you need to turn your heads to Facebook and Instagram. With new features, these two networks capture the majority of the social media audience. Social Media Examiner’s Jenn Herman has shared four ways to help you get more Instagram traffic. Herman says, “In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You’ll also find a valuable hack to bypass the link in bio issues with a solution that lets you easily retarget your Instagram traffic. #1: Add... [...]

Four Ways to Improve Your Instagram Influencer Campaigns With Ads

By reaching out influencers on Instagram network, you can continue to grow your online sales. Integration of advertising tactics can help you to create a lasting impact on your target audience. Social Media Examiner’s Masha Varnavski has shared four ways to help you amplify your Instagram influencer campaigns with ads. Varnavski says, “Here’s a step-by-step strategy to amplify your influencer campaigns by targeting a shared custom audience with Instagram ads. This tactic requires both you and your influencer to use Facebook Ads Manager. #1: Define the Specs for a Custom Audience When... [...]

Instagram Stories Tip for Better Engagement [Video]

Sue B. Zimmerman has published a new video ‘Instagram Stories Tip for Better Engagement (IG Subtitles and Captions)’. She says, “Did you know that most people watch Instagram™ stories with the volume turned down? More than 85% of people watch video in silent mode. When they’re in the doctors office waiting room. When they’re on the couch and don’t have headphones handy. When they’re casually scrolling in bed while their loved one is sleeping. So if you’re posting videos without captions or subtitles, they’re not only not hearing you, they’re scrolling past you... [...]

Instagram Content Strategy: Creating Content That Draws Customers to You [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Content Strategy: Creating Content That Draws Customers to You’ to help you get better marketing results using Instagram. Michael Stelzner says, “Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing podcast. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using... [...]

CMI’s Guide to Instagram Features: Stories, Feed, IGTV, Reels

Content Marketing Institute’s Susan Moeller has published the ‘Guide to Instagram Features: Stories, Feed, IGTV, Reels’. This comprehensive guide will help you to understand the Instagram features and use them efficiently for your marketing. Moeller says, “I also will discuss content marketing strategies for each and suggest a content framework to add variety to your Instagram posts. Let’s dive in. Instagram Feed Think of the Instagram feed as your Instagram homepage. It is your chance to convey with images what your brand is about. As your Instagram home base, your... [...]

How to Increase Your Instagram Engagement

The engagement rate of Instagram varies from industry-to-industry. According to the HubSpot’s Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook. HubSpot contributor Flori Needle has shared a nine-step guide to help you improve your Instagram engagement. She says, “There is debate among marketers on the best way to calculate your Instagram engagement rate, as different industries define success in different ways. Your preferred method depends on your goals as a brand or influencer. Calculating Instagram engagement rate for brands This formula... [...]

Six Instagram Holiday Marketing Tips

Instagram offers you a wide reach on social media. By presenting relevant content to your target audience, you can continue to grow your online sales. Social Media Examiner’s Val Razo has shared six tips to help you use Instagram for holiday marketing. She says, “Looking for ways to market your products on Instagram during the holidays? Want to generate more seasonal sales? In this article, you’ll find six tips for holiday marketing on Instagram. #1: Drive Sales and Generate Leads With Shoppable Instagram Posts and Holiday Gift Guides Finding the right gifts for friends and family... [...]

Four Strategies to Improve Your Instagram Performance

When it comes to social media marketing, Facebook and Instagram are the platforms you need consider first. With their constantly rising user base, these two social media giants can help you to turn your business into a success story. Jeff Bullas has shared four useful ways to help you improve your Instagram marketing using data analysis. He says, “If you’re going through this hard time, or you’d just like to revise your Instagram strategy, I’ve gathered some tips on what can be done to take your Instagram performance to the next level. To do that we’ll need a reliable set of data.... [...]