According to an Animoto research, 81% of marketers are optimizing their social videos for mobile web and 39% are creating square and vertical videos.The Animoto study involved 1000 consumers and 500 marketers.Here are the findings:64% consumers said that watching marketing videos on Facebook influenced their purchase decisionsIn February 2017, Facebook received 1.74 mobile monthly active users39% of consumers are more likely to watch complete videos – if they have subtitles67% marketers use text over imagery51% of the use closed captions.Explore more findings from the study. [...]

According to recent research, 57% of companies are already using chatbots or plan to use in 2017. Chatbots can help you enhance your social media marketing.Entrepreneur contributor Murray Newlands has shared five steps that can help marketers improve their chatbots and improve their social media presence.On choosing audience, Newlands says, “Yes, you can choose your chatbot’s personality based on your brand’s tone of voice and image, but that won’t be enough to win over your audience. You need to know your consumers like the back of your hand so that you can really... [...]

SEO is the most important element when it comes to online marketing. And backlinks suggest the reputation your website has build on the web.Entrepreneur writer Jason Parks has shared a seven step guide to acquiring more and more backlinks.Parks says, “This is one of the most important parts of the outreach process. When you fill out a generic contact form on a website, your chances of contributing content are diminished. I don’t have hard statistics on this but I just know this to be true from doing it on a daily basis.If you can find an actual email address for the editor of the website... [...]

At 10:00 EDT, Lance Robinson releases Bleupage Pro, the world’s first 7-in-1 social media management tool that lets you manage all of your social media accounts with just a few clicks of your mouseWhy does this matter? Think about this: social media marketing has become so big that many online entrepreneurs and business owners just don’t have the time to manage their social media marketing.If you see yourself in that, then Bleupage Pro is for you. It takes a lot of content creation work off your shoulders and automates it.Specifically, it finds the most engaging content on the internet related... [...]

Content marketing keeps growing with the mediums such as blogs, videos and the social media networks. It is very crucial for the marketers to use the right channel for the right audiences.Entrepreneur writer Phillip Thune has shared four best practices that can help you enhance your content marketing in 2017.On producing long term content, Thune says, “Savvy content marketers know that website visitors are often seeking solutions to a problem or more knowledge about a topic. It is your job to identify that issue and present your product, explanation or expert advice as the best resolution.The... [...]

According to a Content Marketing Institute research, 46% of marketers are using interactive content for better engagement.The following are the findings from CMI’s white paper ‘The Symphony of Connected Interactive Content Marketing’:55% marketers have been using interactive content for fewer than three years79% of marketers plan to use interactive content in next year52% of marketers are using interactive infographics47% of them are using contests40% marketers use interactive ebooks.Explore more findings from the CMI research. [...]

Noopener, Noreferrer and Nofollow are very important terms for WordPress bloggers. They deal with the site’s web rank and linking with the other sites.Explaining the Referrar policy, Marketing Land columnist says, “Referrer Policy is used to determine what information is sent along with the requests. Many people know, for instance, that the referral value is stripped when going from a page using HTTPS to a page using the HTTP protocol, but did you know that’s because this is the default setting for the Referrer Policy if nothing is specified? Technically, this is “no-referrer-when-downgrade,”... [...]

Google keeps rolling new algorithm changes every now and then. The algorithm changes affect sites in terms of the web rank rise or drop.Marketing Land columnist Kristine Schachinger has shared an in-depth article on how marketers and webmasters should react to the Google algorithm updates.Schachinger says, “You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.”“Activity” means... [...]

According to a Chartbeat research, Facebook Instant Articles and Google’s Accelerated Mobile Pages are helping publishers to speed up their mobile websites. Both these technologies have decreased the average web page load time.The research states that publishers who implemented AMP saw 16% of all mobile traffic on their AMP content and publishers with FIA saw 14.8% of all mobile traffic on FIA content.On future of high speed mobile, Chartbeat team says, “While the increase in Engaged Time for publishers who have adopted both AMP and FIA are compelling, the jury is still out on whether... [...]

MOZ’s Rand Fishkin has posted a video explaining how Google handles CSS and hidden text.MOZ team says, “Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript”.How Does Google Handle CSS + Javascript “Hidden” Text? [...]