According to recent research, 57% of companies are already using chatbots or plan to use in 2017. Chatbots can help you enhance your social media marketing.

Entrepreneur contributor Murray Newlands has shared five steps that can help marketers improve their chatbots and improve their social media presence.

On choosing audience, Newlands says, “Yes, you can choose your chatbot’s personality based on your brand’s tone of voice and image, but that won’t be enough to win over your audience. You need to know your consumers like the back of your hand so that you can really connect with them on a more personal level.

You wouldn’t interact with a doctor in the same way you would a student. You wouldn’t try to sell men’s underwear the same way you would baby accessories. You need to find out how you can best serve your audience, and to do so, you have to understand their individual needs”.

How to Give Your Chatbot Some Soul In 5 Easy Steps

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