Content marketing keeps growing with the mediums such as blogs, videos and the social media networks. It is very crucial for the marketers to use the right channel for the right audiences.

Entrepreneur writer Phillip Thune has shared four best practices that can help you enhance your content marketing in 2017.

On producing long term content, Thune says, “Savvy content marketers know that website visitors are often seeking solutions to a problem or more knowledge about a topic. It is your job to identify that issue and present your product, explanation or expert advice as the best resolution.

The best long-form content thoroughly answers a question and provides in-depth help. Visuals and videos not only engage readers but also break up chunky blocks of text”.

Content Marketing Best Practices for 2017

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