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Friday, November 27, 2020

Archive for the 'Internet Marketing News' Category

Everything You Should Know about Earned Media

Earned media refers to publicity gained through advertising, or owned media, which refers to branding. It is promotion and coverage awarded by outside agencies or publications. Ahrefs contributor Si Quan Ong has shared seven ways to benefit from earned media. He says, “Earned media is what every business strives for, and there are two main reasons for that: 1. Earned media is often cheaper over the long-term In 2019, when Parachute launched its new wool mattress, the company opted for earned media over paid media. It seeded the product with editors and influencers, which resulted in tons... [...]

Ahrefs Highlights 10 SEO Myths You Should Ignore

Ahrefs contributor Joshua Hardwick has shared an article highlighting 10 SEO myths you should ignore. He says, “Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO. So let’s bust a few common SEO myths once and for all. SEO is dead SEO is a one-time thing Google only ranks ‘fresh’ content Long-tail... [...]

Delivering Email Perfection [White Paper]

The Email on Acid team has published a new white paper ‘Delivering Email Perfection: How Does Your Team Compare?’ to help you improve your email delivery. Download this white paper to learn: The methods being used to test and optimize emails. The adoption rate of automated programs in email marketing. How email frequency impacts the possibility for increased errors. Who uses manual processes vs. state-of-the-art technology. What kinds of email mistakes occur most frequently. The importance of implementing a pre-deployment checklist. Delivering Email Perfection: How Does Your Team... [...]

Portent’s Guide to Setting a PPC Budget

Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance using a simple framework like our Click-Worth Calculator Determine your profitability requirements Go! But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for... [...]

How Can Retargeting Boost Your Online Business?

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of $10,000 and finances reeling from COVID-19, that marketing budget is already stretched. It’s at times like these that using your business’s greatest asset becomes essential, but how do you do that? In this post, we’ll look at retargeting and... [...]

Guide to Getting Started With Google Tag Manager

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Social Media Examiner has published a beginner’s guide to ‘Getting Started With Google Tag Manager’. Chris Mercer says, “In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll also discover how to set up... [...]

Everything You Need to Know about Google Discover

Google Discover mobile feed shows information and news about the topics that interest you – based on your online activity. Ahrefs contributor Michal Pecánek has published a comprehensive article on Google Discover. He says, “Millions of people see a personalized Google Discover feed on their mobile devices every day, and it’s become a solid source of traffic for many websites since its introduction in 2018. This is especially true for news and media outlets, many of which now get the bulk of their organic traffic from Discover. Even our humble little SEO blog got almost 150k clicks... [...]

Strategies to Improve Your Online Advertising

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers are often not using these and other online channels appropriately. Online ads perform two distinct tasks that need two different decision-making processes, but many marketing departments only use one. The first task is the one that marketers are... [...]

37 Tips for Social Selling on LinkedIn [Guide]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal tool to engage with new contacts and build relationships before attempting to make a sale. It’s time to master this and become an A+ social seller. Download this free guide and receive 37 tips for becoming a great LinkedIn social seller – for... [...]

Start Selling 20% More Online in Less Than 10 Minutes [Video]

Neil Patel has published a new video ‘Start Selling 20% More Online in Less Than 10 Minutes’ to help you improve your online sales. He says, “Today I’m going to teach you how to start selling 20% more online in less than 10 minutes. So let’s get started. Why should you sell online? Well if you’re already selling online, I’m really happy for you. COVID has actually boost these numbers by three to five years in advance, but roughly two plus billion people are buying online. That’s roughly 25% of the world’s population and is rapidly increasing.... [...]