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Saturday, December 4, 2021

Archive for the 'Internet Marketing News' Category

What Is Content Marketing? [Guide]

IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic,... [...]

Show businesses how to do cutting-edge customer service #ad

Customer service can make or break any business. People come to customer service when they are already upset. Cutting-Edge Customer Service can restore their trust; poor customer service can drive them away. If you can show a business how its customer service can be improved, you will change the direction of the company. Content Sparks has just released Cutting-Edge Customer Service, a training program that you can use as your own to train business leaders, either on-site or online, to make their customer service world-class. This new, exclusive course is ideal for a consultant or trainer who helps... [...]

Guide To Doing Content Curation For SEO

To achieve content marketing, you need to publish your content in a variety of formats. It can be a key driver in converting more prospects into customers. Search Engine Journal has published a new guide called ‘How To Do Content Curation For SEO’. Steven van Vessum says, “After reading this article, you’ll have learned how to get started with content curation to maximize your SEO benefits. But before we take a deep dive, let’s first explain what content curation entails. What Is Content Curation? Content curation is the process of finding and compiling existing content on... [...]

How To Rank Better In Google Discover

Ranking in Google Discover requires publishing content that is highly engaging for users. Search Engine Land contributor George Nguyen has published an article highlighting 6 tactics to rank better in Google Discover. He says, “Google’s Discover feed presents mobile users with a stream of content based on the user’s interests. For publications that have managed to get their content featured in it, the Discover feed can drive substantial traffic — but, unfortunately, “there’s no way to create content that explicitly targets Discover’s interest matching,” John Shehata, VP, global... [...]

Four Steps to Grow Your Personal Brand on YouTube

YouTube is a great platform for all kinds of businesses. It has created an opportunity for low-cost promotional tactics and income creation. Copyblogger contributor Tim Stoddart has shared four steps to grow your personal brand on YouTube. He says, “Building a YouTube presence has many benefits. Creating video content is one of the best ways to build authentic relationships with your followers. If your goal is to grow your personal brand on YouTube, but you don’t know how to get started, keep reading. This guide will walk you through a four-step process. Step #1: Pick your niche One... [...]

Marketer’s Playbook For Delivering Performance And Privacy

Jonathan Meltzer, Director of Ads Marketing, Measurement and Platforms at Google has published ‘Marketer’s Playbook For Delivering Performance And Privacy. He says, “We’ve updated our privacy and performance playbook with the latest Google ads and measurement solutions to help you get ready for these privacy shifts and drive strong performance. We’ve also included case studies, showcasing how companies have used these solutions to accelerate their growth. In this playbook, you’ll learn how to: Build direct relationships with your customers. PepsiCo was able to improve ROI... [...]

Your Guide To Improving Low-Value Content

A low-value content is the type of content that is already present on the internet and rewritten changing formats and using synonyms. Vertical Leap contributor Kerry Dye has published a 9-step guide on how to improve low-value content. She says, “Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website. Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good.... [...]

Five Ways To Upgrade Your Facebook Marketing Strategy

Facebook has remained at the center when it comes to social media marketing. With the right Facebook promotional tactics, you can take your business to the next level. Social Media Examiner contributor Anna Sonneberg has shared five tips to help you upgrade your Facebook marketing strategy for 2022. She says, “In this article, you’ll discover five ways to supercharge your Facebook strategy. #1: Include Short-Form Content Create Short-Form Video for Facebook Reels Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos made a splash... [...]

CMI Shares 8 Fresh Content Types For 2022

By instilling variety and freshness in your content you can make it more appealing. There are several ways an idea can reach your audience. Using different formats, you can aim to reach your marketing goals. Content Marketing Institute contributor Irina Weber has shared eight content types for marketers to use in 2022. She says, “Now that you’ve weathered 2021, it’s time to look into 2022 with fresh eyes. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. 1. Guestographics A guestographic is a guest infographic. It features... [...]

WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]

Search Engine Journal has published a new podcast ‘WordPress SEO for Enterprise: Top Tips & Best Practices’ to help you improve your WordPress performance. The SEJ team says, “For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital. This podcast is for you if you want to stay ahead of the curve, need to be flexible, and need to make quick adjustments. That’s what WordPress is known for. Don’t be afraid to invest in your hosting. It’s like the foundation of your site. It is so critical, and they are going to be your best friends... [...]