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Sunday, July 12, 2020

Archive for the 'Internet Marketing News' Category

HubSpot’s Guide to Creating a Sales Process

A well defined sales process helps you to take repeatable set of steps to move a prospect from an early-stage lead to a closed customer. With a strong sales process, you can consistently increase your online sales.HubSpot’s Cambria Davies has published ‘The Ultimate Guide to Creating a Sales Process’ to help you create your own sales process.Davies says, ”A sales methodology is the framework for how your sales process is to be carried out and how it will help your business grow.Here’s a diagram to help you visualize this:Think of your sales process as the... [...]

The Impact of COVID-19 on Marketing and SEO [Report]

Digital Marketing Depot has published a new report ‘The impact of COVID-19 on marketing and SEO’ based on survey of marketers.This report presents the findings on what marketers anticipate post COVID-19 pandemic.The DMD team says, “CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis.In this revealing survey of hundreds of executives and senior marketers, trends emerge:65% of marketers anticipate a decrease to their annual marketing budget86%... [...]

‘The Key to Selling or Marketing Anything’ Webinar July 8 [Webinar]

To grow you business online, you need to cultivate the skills that can help you to persuade prospects to become customers. With an ability to market and sell your products, you can give an edge to your business.Copyblogger is hosting a webinar ‘The Key to Selling or Marketing Anything’ featuring Sonia Simone on Wednesday, July 8, 2020 at 2.00 pm CT.Attend this webinar to learn:The super secret formula to sellingThe #1 cause you marketing failsYour 4 most important marketing tools (you already have them)The Godzilla technique for market research, authority building, and supercharging... [...]

‘Employee Advocacy is Out, Employee Influencer Is In’ Webinar July 9 [Webinar]

Creating and securing new influencers who can promote your business is a great way to grow your business. Strong influencers can help you to drive more business revenue.PostBeyond is hosting a webinar ‘Employee Advocacy is Out, Employee Influencer Is In’ on Thursday, July 9, 2020 at 2.00 pm ET.The PostBeyond says, “In today’s digital world, your brand’s best influencers are your own employees.Employees are an extension of your brand identity and a powerful source for engagement and influence. While employee advocacy programs have emerged, the concept of employee influencers... [...]

Facebook Algorithm to Favor Original Reporting [Podcast]

Search Engine Journal’s Christine Zirnheld has published a new podcast episode ‘Facebook Algorithm to Favor Original Reporting’ highlighting how Facebook is going to treat original reporting on its network.Zirnheld says, “This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more.This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend.Facebook will prioritize original... [...]

‘Content After the Apocalypse’ Webinar July 21 [Webinar]

If you are finding it difficult to connect with customers and prospects in the current state of the world, here is a useful webinar coming up on July 21.MarketingProfs is hosting this webinar ‘Content After the Apocalypse’ on Tuesday, July 21, 2020 at 2.00 pm PT.The MarketingProfs team says, “Now is the time to build (or rebuild) your connection with each of your audiences, and tell a shared story of moving forward together.Join us to hear business advisor and New York Times best-selling author Chris Brogan’s advice on content creation and marketing tactics to get you through... [...]

Optimizing and Updating Your Content for B2B Success [Podcast]

Searchmetrics has published a new podcast episode ‘Optimizing and Updating Your Content for B2B Success’ featuring Lillian Haase.Episode Overview: Most content requires some technical tweaks or edits after publication to truly maximize any content piece’s reach. SEO strategies and data acquisition are integral to these processes. Join host Ben as he continues B2B SEO week with Searchmetrics’ Director of European Marketing Lillian Haase as they discuss how B2Bs can boost visibility and increase traffic by identifying SEO optimization opportunities in their content strategy.SummaryGoogle... [...]

‘The Role of Marketing in the All-Digital World’ Webinar July 14 [Webinar]

With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital.Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT.The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]

Yoast’s Linguistic Approach to Creating High Ranking Content

Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks.Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us.Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we... [...]

Everything You Need to Know about Sitelinks

Sitelinks are links to other pages that appear under Google search results. Searchers use sitelinks to find relevant information from the search results.Ahrefs contributor Patrick Stox has shared an article on sitelinks and how to edit them.Stox says, “Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly 67% of all organic keywords for Wikipedia.org contain sitelinks.Let’s dive deeper into some common... [...]