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Saturday, September 24, 2022

Archive for the 'Social Media Marketing' Category

AdvertSuite 2.0: E-commerce and Facebook advertising tool #ad

AdvertSuite 2.0 was just released and is available for marketers who want to advertise on Facebook. Ecommerce and Facebook advertising go hand in hand, with Facebook ads being a way to drive lots of targeted, profitable traffic to your stores. The only problem is that testing your products and ad campaigns can be painstakingly slow and very costly. It’s not uncommon to spend upwards of $2,000 before you know whether a particular ad will work and will sell your product. So how do you cut down the time and cost and get to profitable ads quickly? Well, you rarely want to be the only store advertising... [...]

AdvertSuite 2.0: Top FB Ads Search Software #ad

Three years ago, AdvertSuite was released. Its purpose was to help you find out what Facebook ads will be successful in your niche before you spend any money running the ads. It was so successful that over 11, 000 copies were sold. Now there is a new version, AdvertSuite 2.0, that is being released later this week. Luke Maguire, the inventor, will be rolling it out on Wednesday. Here’s a summary of what you can expect. In just 3 simple steps, AdvertSuite 2.0 allows you to instantly gather intel on every single live Facebook ad out there, all 40 million of them. Of course, no one wants information... [...]

HubSpot Lists Best Social Media Channels for Prospecting

Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. Social prospecting is the process of using social media to research, identify, and engage prospects. It involves commenting on, sharing, and liking content from your prospects. In short, it’s a modern approach to relationship building. HubSpot contributor Erin Rodrigue has published an article featuring the best social media channels for prospecting, according to 500 sales professionals. She says, “Social selling is a long-term game that can pay off in big ways. In fact, top-performing... [...]

B2B Facebook and Instagram Ad Guide [Guide]

In August 2022, Meta announced new opportunities for targeting business customers across Facebook, Instagram, and WhatsApp. Social Media Examiner contributor Anna Sonnenberg has published the ‘B2B Facebook and Instagram Ad Guide’. She says, “The new B2B targeting options also align with Meta’s ongoing push to simplify audience segments. In addition, they complement the platform’s aim to automate campaign setup because they work with the new Meta Advantage Detailed Targeting tool. 4 Ways to Target B2B Customer Segments With Facebook or Instagram Ads As of August 2022,... [...]

Which Social Media Channels are Gaining and Losing Steam? [Answered]

Social media platforms play a vital role in today’s marketing processes. With the right social marketing strategy, you can continue to grow your sales. HubSpot contributor has published an article answering the question ‘Which Social Media Channels are Gaining and Losing Steam?’. She says, “HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook... [...]

Guide to Social Media Analytics

Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization’s strategic business decisions. Search Engine Journal contributor Kristi Hines has published ‘Social Media Analytics: A Guide to Get Started’. She says, “Ultimately, social media analytics gives marketers the insights they need to choose the right social media networks to focus their efforts upon and know what type of social media tactics will generate the best results. What Are The Most Important Metrics To Track? Most marketers want to know... [...]

Facebook Advertising Updates: Advantage+, New Targeting, and More [Podcast]

Social Media Examiner has published a new podcast episode ‘Facebook Advertising Updates: Advantage+, New Targeting, and More’. Watch this video to explore Facebook ads changes with Social Media Examiner featuring Jerry Potter with Allie Bloyd. Social Media Examiner  [...]

How to Rethink Facebook and Instagram Ad Strategy [Video]

To make the most of your online and social media marketing efforts, you must craft content that appeals to everyone. Social Media  Examiner has published a new video ‘How to Rethink Facebook and Instagram Ad Strategy’. The SME says, “Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? Discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results.” Social Media  Examiner  [...]

Avoid These Facebook Group Posts That Kill Engagement [Video]

While doing social media marketing, you need to keep your followers’ preferences in mind. By creating and publishing the content they prefer, you can achieve better marketing results. Social Media Examiner has published a new video ‘Avoid These Facebook Group Posts That Kill Engagement’ featuring Dana Malstaff. The SME team says, “Is your Facebook Group engagement falling? Could what you’re posting actually be hurting rather than helping? In this video, Facebook marketing expert Dana Malstaff breaks down the biggest mistakes group admins make, why they stifle engagement,... [...]

Ultimate Social Media Marketing Checklist [Infographic]

Social Media Today contributor has published an infographic featuring the ultimate social media marketing checklist. Andrew Hutchinson says, “Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads? There’s a lot to consider, and to keep on top of, which can be difficult for anybody, but for small businesses owners, in particular, who are generally limited in terms of the amount of time they have to spare, it can be almost impossible, especially if you’re not focused on the right elements. So... [...]