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Wednesday, May 18, 2022

Archive for the 'Social Media Marketing' Category

2022 Social Media Marketing Industry Report

Social Media Examiner’s Michael Stelzner has announced the ‘2022 Social Media Marketing Industry Report’. He says, “Inside this detailed 39-page report, Social Media Examiner uncovers: ✅ Most used social media platforms for B2B vs. B2C. ✅ Current and future organic social plans. ✅ Video marketing use and future plans. ✅ Social advertising use by platform. ✅ Top questions marketers want answered. These are business-building insights about the world of social media that you won’t find anywhere else. Use them to build or pivot your strategy like the pro you... [...]

A 6-Step Guide to Social Media for Small Businesses [Guide]

While growing their social media presence, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness. Semrush contributor Vladyslav Opryshko has published ‘A 6-Step Guide to Social Media for Small Businesses’ to help small business owners grow. He says, “Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged. That’s why we think every small business owner should... [...]

How to Optimize LinkedIn for More Leads [Podcast]

Search Engine Journal has published a new podcast episode ‘How to Optimize LinkedIn for Better Connections & More Leads’ featuring Jessica Foster. Loren Baker says, “Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies. We discussed enhancing your LinkedIn profile to make better connections and drive more leads.” This episode covers the following: Difference... [...]

7 Social Media Engagement Mistakes [Video]

Neil Patel has published a new video ‘7 Beginner Mistakes That Are DESTROYING Your Social Media Engagement’ highlighting some mistakes that may harm your social media marketing performance. He says, “Seven beginner mistakes that are destroying your social media engagement. Look, no matter how many followers you have, if you don’t manage to keep them engaged and entertained over time, the results are just going to get worse and worse and it’s going to be hard to recover. Engagement is one of the key factors that pretty much all social media channels use to measure and... [...]

Post Ideas for Your Instagram Marketing

Creativity remains at the heart of your marketing. Well-designed marketing campaigns can help you boost your  marketing ROI. Social Media Examiner contributor Anna Sonnenberg has shared 14 Instagram post ideas for business. She says, “In this article, you’ll discover 14 ideas you can put to work today to grow your audience and sales with Instagram. #1: Break Up Long Educational Posts With Carousels Instagram is the ideal platform for sharing information in small, easy-to-process amounts. First, think about the message you want to deliver to your audience. Maybe you want to show how you... [...]

Recent Facebook Updates: Reels, Content Moderation, Groups, and More [Video]

Social Media Examiner has published a new video ‘Recent Facebook Updates: Reels, Content Moderation, Groups, and More’ highlighting recent Facebook updates. Watch this video to learn about: Updates to FB Reels Content Report Findings Facebook Group Updates Engagement Moderation Removed Content Services Ending New Notifications. Social Media Examiner  [...]

How to Build an Instagram Content Strategy [Video]

Social Media Examiner has published a new video ‘Building an Instagram Content Strategy That Lasts’ to help marketers and businesses build a strong Instagram content strategy. The SME team says, “Does it feel like your Instagram posts are falling flat? Wondering how to create a steady stream of content your audience loves without burning yourself out? You’ll discover the three-part framework for building a long-term Instagram content strategy that works including the types of content that perform well.” Social Media Examiner  [...]

SEJ Highlights 12 Social Media Audit Steps

A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help e-commerce businesses stay on top of their online presence. Search Engine Journal contributor Lisa Buyer has published an article highlighting 12 steps for a successful social media audit for being web 3.0 ready. She says, “Here are 12 tips for conducting a social media audit in a Web 3.0 world. 1. Schedule It Instead of waiting until a potential problem is detected or failing results appear, proactively schedule an audit... [...]

Guide to Measuring Social Media Marketing ROI

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment in these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an in-depth article on measuring social media marketing ROI. He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment. These marketers end up learning a really expensive lesson, one... [...]

Step-by-Step Guide to Advertising on Facebook

According to Statista, Facebook now has more than 2.93 billion users worldwide. By picking the right advertising format, you can reach them and grow your business. WordStream has published a new guide ‘How to Advertise on Facebook: The Visual, Step-by-Step Guide’ explaining Facebook advertising process. Kristen McCormick says, “In this post, I’m going to walk you through a full tutorial on how to advertise on Facebook, complete with screenshots, tips, FAQs, and visuals. Table of contents Why advertise on Facebook? Facebook ad account overview How to advertise on Facebook in... [...]