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Sunday, February 28, 2021

Archive for the 'Social Media Marketing' Category

Facebook Ads: How to Reduce Wasteful Spending [Video]

Social Media Examiner has published a new video ‘Facebook Ads: How to Reduce Wasteful Spending’ featuring Andrea Vahl. The SME team says, “Concerned you’re wasting money on certain Facebook ads? Wondering which Facebook ads to turn off? Facebook marketing expert Andrea Vahl explains how to identify Facebook ads you should stop spending money on. You’ll learn which cost per result metrics to watch, and get benchmark percentages to assess whether the cost per result for your Facebook ads is too high. Finally, you’ll discover how to view and recognize trends to further guide... [...]

LinkedIn Pages Get New Features

Search Engine Journal’s Matt Southern has reported that LinkedIn is launching new features for Pages to help businesses generate more leads and keep employees engaged. He says, “LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates include: Lead Gen Forms in Product Pages Ways to share content among coworkers in the ‘My Community’ tab Ways to measure the impact of employee advocacy on content engagement & reach”. LinkedIn Pages Updated With New Features Search... [...]

Improve Marketing Messaging with Social Listening

Social media platforms play a pivotal role in discovering what people want and how they wish to be treated. Sprout Social’s Brent Barnhart has published some useful tips on using social listening to improve your marketing messaging. He says, “In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Why brands should regularly refresh their marketing messaging Chances are you probably feel confident about what your customers want to hear from you. That said, how you “feel” doesn’t tell the whole... [...]

Social Media Video Metrics & Ideas [Cheat Sheet]

Sprout Social has published a new cheat sheet called ‘Social Media Video Metrics & Ideas’. The Sprout Social team says, “If you’re optimizing your current video content strategy or even starting from scratch, you should be able to answer the following questions: What do you want your videos to accomplish? What stories can you tell that your target audience will care about? What social media video metrics ladder up to success? The potential for a successful video content strategy diminishes without creativity, relevance and clear goals. This cheat sheet is a resource for... [...]

Instagram Reels Strategy: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Reels Strategy: What Marketers Need to Know’. Michael Stelzner says, “Want to do more with Instagram Reels? Wondering how to enhance your Reels content? You’ll discover a strategy to promote your products and services using Instagram Reels. The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short-form video-based addition to that marketplace. Reels has an edge over Stories for two reasons. First, the editing... [...]

Pinterest Analytics: How to Improve Your Pinterest Performance [Video]

Social Media Examiner has published a new video ‘Pinterest Analytics: How to Improve Your Pinterest Performance’ featuring Jennifer Priest. The SME team says, “Want better results from your Pinterest content? Wondering how to analyze your pins? Pinterest expert Jennifer Priest explains how to use Pinterest Analytics to analyze your Pinterest content performance. Discover how to choose which Pinterest metrics to track and find five metrics to consider tracking in your analysis. Learn how followers affect Pinterest content performance, what a drop in performance means, and how to... [...]

New Facebook Ads Data, Topic Exclusion Controls, Account Quality Dashboard, and More

Social Media Examiner has published a new video ‘New Facebook Ads Data, Topic Exclusion Controls, Account Quality Dashboard, and More’. Explore Facebook ad changes with Michael Stelzner and Facebook ads expert, Amanda Bond. Social Media Examiner  [...]

Facebook Policy Changes and Its Impact on Small Business

Smart Company’s Eloise Keating has published an article titled ‘Small businesses caught in the crossfire as Facebook shows its true colours’ highlighting the impact on small businesses due to Facebook’s policy changes. He says, “An independent bookshop in Sydney. A small brewery on the Gold Coast. A private group focused on shopping small and supporting parents. A prominent small business industry association. These are just a few of the countless Australian businesses and organisations that yesterday woke up to find their entire Facebook presence had vanished. After... [...]

Social Media Video Made Simple: How to Easily Make Great Videos [Podcast]

Social Media Examiner has published a new podcast episode ‘Social Media Video Made Simple: How to Easily Make Great Videos’ featuring Pelpina Trip. Michael Stelzner says, “Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who helps businesses grow their visibility with online video. She’s the author of Video Smart: Make Smartphone Videos Like a Pro and her course is called How to... [...]

Four Ways to Reduce Wasteful Facebook Ad Spending

Facebook advertising is one of the best ways to enhance your online reach and make more sales. By adopting the right designing and promotion strategies, you can make the most from your ads. Social Media Examiner contributor Andrea Vahl has shared four tactics to help you reduce wasteful Facebook ad spending. She says, “To learn how to reduce wasteful spending on Facebook ads, read the article below: #1: Cost Per Result When you’re looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number, your cost per result.... [...]