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Tuesday, October 26, 2021

Archive for the 'Mobile Marketing News' Category

15 SMS Marketing Trends Every Local Business Marketer Needs to Know, October 13 [Webinar]

Mobile continues to transform what we expect from, and how we interact with, businesses. It might appear that this only impacts ecommerce retailers or big-box chains, but in reality, the same people who prefer these new options are coming into your local business every day. Search Engine Journal is hosting a webinar ’15 SMS Marketing Trends Every Local Business Marketer Needs to Know’ on Wednesday, October 13, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to learn: How messaging has evolved over the last decade, and how customer preferences impact local businesses. How... [...]

15 SMS Marketing Trends Every Local Business Marketer Needs to Know, October 13 [Webinar]

Mobile continues to transform what we expect from, and how we interact with, businesses. It might appear that this only impacts ecommerce retailers or big-box chains, but in reality, the same people who prefer these new options are coming into your local business every day. Search Engine Journal is hosting a webinar ’15 SMS Marketing Trends Every Local Business Marketer Needs to Know’ on Wednesday, October 13, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to learn: How messaging has evolved over the last decade, and how customer preferences impact local businesses. How... [...]

ProfitSend: New Cloud-Based Autoresponder for online marketers #ad

Traditionally, autoresponders sent out emails to designated people. ProfitSend does more. Besides sending emails, it can send SMS messages and it can do lead generation through social media posts. Besides that, typical autoresponders charge a monthly fee; during launch week (through this Friday), ProfitSend charg4es only a one-time fee That’s all good, but there is a lot more to like about this new autoresponder being launched today at 11 AM EDT. ✓ Fully Cloud-Based Autoresponder With Built-In SMTP, compatible with all email providers ✓ If you have a list in a traditional autoresponder... [...]

Sendiio 2.0 being released today: for email, FB messenger, SMS text #ad

When it was first announced in in February, 2019, Sendiio was the first (and is still the only) autoresponder that combined the power of: 1. email marketing, 2. Text Message Marketing and 3. Facebook Messenger Marketing under a single central Dashboard – at a one-time price. It was so popular, that over 3000 copies were bought. Now, a year later, Sendiio 2.0 is ready, with: – new features – optimized improvements of the original features – and completely revamped features (over a dozen updates, in fact.) Today, you can get the newest version, that: ► allows you to import unlimited... [...]

‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST. The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques. Join digital marketing... [...]

Improve Mobile Web Experience with These Tools

Many of your customers use mobile devices to access your content, and these users have special formatting needs. It would be unwise to ignore them when creating your content. Google’s Vice President, Product Management Jerry Dischler has shared two new tools to help you deliver a better mobile experience. Dischler says, “Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way of what they want to accomplish. And because... [...]

Mobile: Device or segment? [Podcast]

The MarketingSherpa team has published a podcast on ‘Mobile: Device or segment?’. The podcast addresses the mobile and the ways you can enhance your marketing with it. Talking about the podcast says, “Mobile marketing is a hot topic, but don’t just think about it in terms of technology. Or usability. As with any other human communication mechanism — from the caveman grunt to the printing press to the secret handshake to the telegraph, radio, email, you name it — using the mechanism correctly is just table stakes. It’s all in the nuance of how you use it. To illustrate... [...]

HubSpot’s guide to mobile form designs

Building a great user experience is the key to achieve your goals by satisfying your customers. Today mobile is everywhere and you cannot ignore the wave that is becoming a key driver in ecommersion conversions. When it comes to delivering an effective user experience, the design element comes first. To help marketers build a great design for their mobile forms, HubSpot columnist Kristen Baker has published a guide to design mobile forms which can help businesses convert more mobile users. Baker says, “Today, responsive web design is a popular choice for businesses due to the sheer number... [...]

‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST. The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques. Join digital marketing... [...]

‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ on Tuesday, November 20 at 1.00 pm EST. The AdWeek team says, “Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience... [...]