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Wednesday, September 23, 2020

Archive for the 'Mobile Marketing News' Category

Sendiio 2.0 being released today: for email, FB messenger, SMS text #ad

When it was first announced in in February, 2019, Sendiio was the first (and is still the only) autoresponder that combined the power of:1. email marketing,2. Text Message Marketing and3. Facebook Messenger Marketingunder a single central Dashboard – at a one-time price. It was so popular, that over 3000 copies were bought.Now, a year later, Sendiio 2.0 is ready, with:– new features– optimized improvements of the original features– and completely revamped features(over a dozen updates, in fact.)Today, you can get the newest version, that:â–ş allows you to import unlimited... [...]

‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.Join digital marketing... [...]

Improve Mobile Web Experience with These Tools

Many of your customers use mobile devices to access your content, and these users have special formatting needs. It would be unwise to ignore them when creating your content. Google’s Vice President, Product Management Jerry Dischler has shared two new tools to help you deliver a better mobile experience. Dischler says, “Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way of what they want to accomplish. And because... [...]

Mobile: Device or segment? [Podcast]

The MarketingSherpa team has published a podcast on ‘Mobile: Device or segment?’.The podcast addresses the mobile and the ways you can enhance your marketing with it. Talking about the podcast says, “Mobile marketing is a hot topic, but don’t just think about it in terms of technology. Or usability.As with any other human communication mechanism — from the caveman grunt to the printing press to the secret handshake to the telegraph, radio, email, you name it — using the mechanism correctly is just table stakes. It’s all in the nuance of how you use it.To illustrate... [...]

HubSpot’s guide to mobile form designs

Building a great user experience is the key to achieve your goals by satisfying your customers. Today mobile is everywhere and you cannot ignore the wave that is becoming a key driver in ecommersion conversions.When it comes to delivering an effective user experience, the design element comes first.To help marketers build a great design for their mobile forms, HubSpot columnist Kristen Baker has published a guide to design mobile forms which can help businesses convert more mobile users.Baker says, “Today, responsive web design is a popular choice for businesses due to the sheer number... [...]

‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.Join digital marketing... [...]

‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ on Tuesday, November 20 at 1.00 pm EST.The AdWeek team says, “Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience... [...]

‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar December 4

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.Join digital marketing... [...]

Strengthen your mobile marketing with these tips

Mobile has become a key driving force behind the quicker adoption of the Internet all around the worlds. In this app-based economy you cannot afford to ignore mobile.Entrepreneur contributor Tiffany Delmore has shared three strategies to help marketers achieve success at mobile marketing.Delmore says, “It’s important to understand the options you have and to implement them effectively. Done well, the following strategies will help you and your company make the most of mobile marketing.1.) Gamifying your approach.Although consumers may no longer be impressed with gimmicky gamification,... [...]

‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ Webinar November 20

AdWeek is hosting a webinar on ‘Mobile Creative Doesn’t Have to Suck: Develop Ads That Actually Engage Your Audience’ on Tuesday, November 20 at 1.00 pm EST.The AdWeek team says, “Brands and agencies of all types seem to have the same struggle these days: delivering compelling mobile ad experiences. It may be less about the format and more about the creative. After all, far too many marketers are still doing things like repurposing their desktop ads. But mobile as afterthought simply doesn’t work. You’ve got to create better ads that are designed for mobile experience... [...]