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Thursday, October 21, 2021

Archive for the 'Google Search Trends' Category

Google Shares Best Practices for E-commerce

The Google Search Central team has published a new document titled ‘Best practices for ecommerce in Google Search’. The Google team says, “A critical challenge for any ecommerce website is being discovered. Acquiring customers and building a relationship with them is an important driver of business growth, and Google can help shoppers discover your site at each stage in the shopping journey. This set of guides is for developers who are building websites and that want to ensure that the site works well with Google. The focus is on online commerce sites (ecommerce), but many of... [...]

How to Get the Most Out of Google Trends

Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords. Simon Rogers Data Editor, Google Trends has shared 15 tips for getting the most out of Google Trends. He says, “To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended. “How to use Google Trends?” and “how does Google Trends work?” were among... [...]

Google’s Search Quality Raters Guidelines [Guide]

Search Engine Journal has published a new guide called ‘Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners’. The SEJ team says, “E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines. In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings. What are Google’s Search Quality Raters Guidelines? Google’s Search Quality Raters Guidelines is a quasi-frequently updated document (the last update, as of this writing, was October 14, 2020) that Google... [...]

Google’s 200+ Ranking Factors! Here’s Something You Need to Know

There are several myths about the Google ranking factor. By knowing the truth and picking up the right optimization strategies, you can scale up your business. Search Engine Journal contributor Dave Davies has highlighted 11 points about the Google ranking factors. He says. “We’ll explore the major ranking factors Google has confirmed, and explain what they mean for search and our SEO efforts. Before we get to that, I have to address what I believe is the biggest myth about ranking factors. Myth: Google Has 200 Ranking Factors OK, I can’t really prove without a doubt that there aren’t... [...]

Four Ways to Prepare Your Website for Success

Post Google’s Page Experience Update, you need to rework your website promotion strategies. The Google update includes changes such as secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals. Perficient’s Digital Marketing Director Matt Ruud has published an article highlighting four ways to prepare your site to face the Google update. He says, “Here are four things you should know about Google’s Page Experience Update and what you can do to set your site up for success: 1. The Page Experience Update integrates multiple ranking factors into one aggregated... [...]

How to Measure Google’s E-A-T Criteria and Improve Your Organic Results [Webinar Replay]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Martech has made available a replay of its webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ featuring Ajay Rama, Senior Vice President, Products, iQuanti. The Martech team says, “Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results. Key takeaways: Learn how to measure your website’s Topical... [...]

Google’s Broad Core Algorithm Updates Relate to User Intent: Here’s Why [Video]

Perficient has published a new video ‘Google’s Broad Core Algorithm Updates Relate to User Intent: Here’s Why’ featuring Eric Enge and Duane Forrester, VP of Industry Insights at Yext. Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between Google’s broad core algorithm updates and user intent,... [...]

MOZ Shares Google Advanced Search Operators for Competitive Content Research

By performing competitive content research using Google’s advanced search operators, you can grow your search traffic. Also, this process can help you to create content that fits with the ranking criteria of the search engine. MOZ contributor Dr. Peter J. Meyers has published an article highlighting Google Advanced Search Operators for competitive content research. He says, “The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless... [...]

Core Web Vitals: Do’s and Don’ts, May 4 [Webinar]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

Core Web Vitals: Do’s and Don’ts, May 4 [Webinar]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]