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Sunday, December 4, 2022

Archive for the 'Google Search Trends' Category

Google Performance Max: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast ‘Google Performance Max: What Marketers Need to Know’ featuring Brett Curry. The SME team says, “Need to diversify your online advertising? Wondering how to leverage Google’s entire ecosystem to reach more people? Discover how to get started with the Google Performance Max ads solution.” Social Media Examiner  [...]

A Guide: Why Are My Reviews Missing on Google? [Guide]

Near Media has published ‘A Guide: Why Are My Reviews Missing on Google?’ explaining why some Google reviews have disappeared. Mike Blumenthal says, “At the moment there are four (maybe more) reasons your reviews have gone missing. How do you know what happened to your reviews? Were my reviews deleted by the bug? There is a simple diagnostic for determing if the CID bug bit you. That’s where Google pushed suggested edits, changed your CID and inadvertently nuked your reviews. Here’s the test: You lost all your reviews The previous Google review link that... [...]

SEO Mistakes You Should Avoid

SEO is at the core of achieving higher rankings in search engine result pages. You should keep your SEO strategy intact to continue getting the usual traffic post Google helpful content update. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes you should avoid. He says, “Some may seem like common sense. However, many businesses and agencies still make those mistakes. That’s because it’s easy to fall into certain traps. Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the... [...]

Guide to Google’s Featured Snippets Optimization

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets. She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet. It’s always a good idea to start with researching your keywords. Moz’s Keyword... [...]

Is Bounce Rate A Google Ranking Factor? [Answered]

As part of Search Engine Journal’s article series explaining various Google Ranking factors, Kayle Larkin has published an article explaining whether bounce rate is a Google Ranking Factor. She says, “In “How Search Works,” Google says, “…we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.” Screenshot from Google Search, June 2022 The vague wording here has led to many assumptions about what “interaction data” Google uses to inform its machine learning systems.” Is Bounce Rate... [...]

Here’s What Google Classifies as Helpful Content [Video]

Google’s helpful content update helps reward content that gives users a satisfying experience. It is a site-wide signal that can hurt the visibility of all content if too many articles are deemed unhelpful. Neil Patel has published a new video ‘Here’s What Google Classifies as Helpful Content’ explaining how you can create content that Google indexes. He says, “By now you know about Google’s helpful content update. It’s all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content... [...]

What Google’s Quick Read Test Tells Us About the Future of SEO [Video]

Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. Neil Patel has published a new video ‘What Google’s Quick Read Test Tells Us About the Future of SEO’ talking about the future of SEO. He says, “What Google’s Quick Read tells us about the future of SEO. If you haven’t seen yet, Google’s running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It’s actually... [...]

Five SEO Mistakes You Should Avoid

Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines. He says, “Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the “skyscraper technique” has become the norm, marketers have become increasingly... [...]

Are Nofollow Links a Google Ranking Factor? [Answered]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links... [...]

Does Google ignore hashtags in a URL? [Answered]

Google Search Central has published a new video answering the question ‘Does Google ignore hashtags in a URL?‘. The Google team says, “Learn if Googlebot ignores what’s behind the hashtag or number symbol when crawling and indexing the web. John shares how pages with JavaScript sometimes handle these differently.”  [...]