Return To Home Page
Main Site Navigation
Search This Site
Wednesday, September 23, 2020

Archive for the 'Google Search Trends' Category

WordStream Highlights Top 10 Google Ranking Factors of 2020

A search engine presence enables your businesses to get more customers. To make sure that your website is listed in the search engine results, you need to keep your SEO strategy in sync with the latest search algorithms.WordStream has published an article highlighting the top 10 Google ranking factors of 2020.The WordStream team says, “For many marketers,¬†technical SEO¬†can feel daunting. Knowledge of website structure and content management systems is required to execute many of these ranking optimizations. For this reason, fixing technical SEO errors is commonly a joint effort between... [...]

Google’s ‚ÄėPage Experience‚Äô Ranking Factor – Things You Need to Know

Searchmetrics’ Jan Grundmann has published an in-depth article providing details on how you should prepare for Google‚Äôs new ranking factor – page experience.He says, “According to an¬†announcement on Google‚Äôs Webmaster Central Blog, from 2021, page experience is to be incorporated as a new, aggregated ranking signal in the Google algorithm for ranking search results. Recognizing the difficulties many site owners are now facing from the effects of the Coronavirus Pandemic, Google will be announcing rollout of the new update at least six months ahead of launch. This should... [...]

Desktop, Mobile, or Voice? (D) All of the Above [Video]

When it comes to search engine optimization, you need to consider all the kinds of your presence on the web. Since Google has different approaches for all three formats, you need to work to get indexed all of them.MOZ has published a new Whiteboard Friday video ‘Desktop, Mobile, or Voice? (D) All of the Above’ featuring Dr. Peter J. Meyers.The MOZ team says, “Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home... [...]

Seven Ways to Increase Your Search Traffic Using Google Search Console

The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google¬†Search results.Using the search console, you can also identify important keywords and further optimize your content.Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console.Prins says, “Over time, Google‚Äôs algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console.... [...]

Bill Slawski on How Google Might Rank Image Search Results

Google continues to update its search engine algorithm for providing better search experience to its users. The recurring changes bring variation in how the search engine would rank your content.SEO by the Sea’s Bill Slawski has published an article titled ‘How Google Might Rank Image Search Results’.Slawski says, “As I was going through a new patent application from Google on ranking image search results, I decided that it was worth including what I used to look at when trying to rank images.Images can rank highly in image search, and they can also help pages that they... [...]

Seer Interactive Shares Post-Google Algorithm Update Action Plan

Every Google search update aims at offering a better search experience to its users. And it brings newer challenges to optimize your content for the SERPs.Seer Interactive contributor Emily Goss has published an article highlighting a post-Google algorithm update action plan.Goss says, “Whenever there‚Äôs an update of any capacity, it‚Äôs important to have a plan of action. It‚Äôs imperative that you understand the steps to diagnose whether or not your site has been affected, and come up with a strategy to either mitigate losses or capitalize on gains. Here‚Äôs a simple 3-step process... [...]

Is Google E-A-T Actually a Ranking Factor? [Video]

MOZ has published a new Whiteboard Friday video titled ‘Is Google E-A-T Actually a Ranking Factor?’ featuring Cyrus Shepard.In this video Shepad talks about the Google ranking factors and how the new E-A-T update has affected them.The MOZ team says, “Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking... [...]

Is Google PageRank Still Important?

PageRank is an algorithm used by Google Search to rank web pages in their search engine results. Quality and authentic content helps you to achieve higher PageRank and grow your SEO ranking.SEMrush contributor Erika Varagouli has published an article citing the reasons why Google PageRank matters in 2020.Varagouli says, “Step back in time ten years, and PageRank was¬†the¬†SEO metric that everyone talked about.If you have been working in the industry for more than a few years, you will undoubtedly remember the excitement that came when you heard that there had been an update to the PageRank... [...]

SEO for Amazon & the Future of Non-Traditional Search

Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’.In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search.He says, “Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and... [...]

Three-Step Guide to Search Engine Results Pages

Ahrefs contributor Joshua Hardwick has published a three-step guide to Search Engine Results Pages (SERP).In this guide, Hardwick shares an analysis of paid vs. organic search result and importance of SERP in SEO. He has also highlighted major SEPR features.Hardwick says, “Search Engine Results Pages (SERPs) are the pages that Google and¬†other search engines¬†show in response to a user‚Äôs search query. In this guide, you‚Äôll learn:Why SERPs matter for SEOHow to get in the SERPsWhat SERP features there are (and how you can appear in them)Why SERPs matter for SEOMost... [...]