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Tuesday, August 3, 2021

Archive for the 'Google Search Trends' Category

How to Measure Google’s E-A-T Criteria and Improve Your Organic Results [Webinar Replay]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Martech has made available a replay of its webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ featuring Ajay Rama, Senior Vice President, Products, iQuanti. The Martech team says, “Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results. Key takeaways: Learn how to measure your website’s Topical... [...]

Google’s Broad Core Algorithm Updates Relate to User Intent: Here’s Why [Video]

Perficient has published a new video ‘Google’s Broad Core Algorithm Updates Relate to User Intent: Here’s Why’ featuring Eric Enge and Duane Forrester, VP of Industry Insights at Yext. Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between Google’s broad core algorithm updates and user intent,... [...]

MOZ Shares Google Advanced Search Operators for Competitive Content Research

By performing competitive content research using Google’s advanced search operators, you can grow your search traffic. Also, this process can help you to create content that fits with the ranking criteria of the search engine. MOZ contributor Dr. Peter J. Meyers has published an article highlighting Google Advanced Search Operators for competitive content research. He says, “The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless... [...]

Core Web Vitals: Do’s and Don’ts, May 4 [Webinar]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

Core Web Vitals: Do’s and Don’ts, May 4 [Webinar]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021. The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

Five Steps to Submit Your Website to Google in 2021

By getting your website listed in Google search, you can create newer opportunities for business growth. There are various ways you can let Google know about your blogs and websites. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you submit your website to Google in 2021. He says, “If you want search engine users to be able to find your website, it needs to be indexed. But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How to submit your website to Google How to submit URLs to Google If and why you need... [...]

Are You Making These Google Ranking Mistakes?

With a combination of effective SEO strategy with the selection of the right keywords, you can achieve higher Google rankings and grow your business. Content Marketing Institute contributor Manick Bhan has published an article highlighting five mistakes that Google doesn’t like and how you can stop making them He says, “Here are five common reasons pages don’t rank higher – and what you can do to change that. 1. Pages with poor content quality When someone says they want to rank in search results, I ask, “Do you really think that your content is worthy of page 1?” Most of the time,... [...]

‘Changing Dates on Pages Won’t Improve Rankings’ – John Mueller

Search Engine Journal’s Matt Southern has published an article quoting Google’s John Mueller saying: “Changing publishing dates on web pages, without making any significant changes, will not help to improve rankings in Google search results”. He says, “Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content. Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1. A site owner submits a question to Mueller regarding updating the... [...]

Preparing for Core Web Vitals Update in 2021 [Study]

SEMrush contributor Aoife McIlraith has published a new study about ‘Core Web Vitals update’, the first major Google update of 2021. McIlraith says, “In this post, you will see the key findings of the study, learn about the methodology of the study, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them. Key Findings of the Study The key findings of this study were as follows: The same web page can have varying scores from mobile to desktop. Different areas will need to be considered when optimizing a particular web page. There... [...]

Google Advanced Search Guide

Rank Ranger has published ‘Google Advanced Search Guide’ to help marketers make most from he Google search. Liraz Postan says, “Google Advanced search is a more fine-grained method of locating information on the Google platform. By leveraging the functions of various search operators, commands, and conditions, you increase the level of precision in your hunt for information. The special commands and characters used are called “advanced operators”. These advanced operators allow you to isolate what you’re looking for with precision and speed, so it’s not hard... [...]