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Friday, November 27, 2020

Archive for the 'Content Marketing Tips' Category

More Black Friday Sales for Marketers #ad

Back Friday for Online Marketers (Part 3) Here are several more businesses offering sales for marketers, some ending Black Friday; others beginning then and continuing through next week. Udemy This week, Udemy has reduced the price on many of its courses to $9.99-$14.99. The “retail” price on some of these courses can be $100 or more. But this week, you can get any training you need for just $9.99 here: Udemy Black Friday Sale. There are a few we have been wanting, and now’s our chance. Domestika Domestika is a site similar to Udemy, with one difference: Most of its courses are... [...]

Preparing 2021 Content Marketing Strategy

IMPACT’s Jen Barrell has shared a useful article on ‘what should a 2021 content marketing strategy include’. She says, “The atmosphere we’re building a content strategy in isn’t like it was last year. I’ve heard the phrase “these are unprecedented times” so often that it should be turned into a (socially responsible) drinking game. We’re all in territories we didn’t think we could never imagine. And it’s not like the end of the year planning was ever easy to begin with. In the past, I’ve made grand plans for content months in advance, gathered quotes,... [...]

Three Ways to Create Meaningful Content

Context is the core of your content. It helps you to connect with your audience and make them step up to take the desired action. Search Engine Watch contributor Jack Schuleman has shared three useful strategies to help you create meaningful content with your personal passion. He says, “Using a passion to inform content is straightforward, but instilling this idea throughout a team can take some time. There’s a comfort level that varies from one person to the next. But there are few steps to make the process easier, and it goes something like this: 1. Find opportunities to utilize your... [...]

CMI on Future of Content Marketing

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful. That theme bubbled up during Content Marketing World last week as I listened to the presenters and chatted with the #CMWorld community on our digital and social platforms. If you’re... [...]

How to Use Content to Fuel Your Demand Gen Engine, November 11 [Webinar]

Content Marketing Institute is hosting a webinar ‘How to Use Content to Fuel Your Demand Gen Engine’ on Wednesday, November 11 at 2.00 pm ET. The CMI team says, “Content is the fuel to any demand generation engine – without some form of content, demand generation campaigns are nearly impossible to create and execute. And without a strategy to deploy your content to the correct audiences, your content can fall flat. Join us and learn: Strategies for determining the best content for different segments of your audience How to use a variety of channels when building out your strategy Tips... [...]

Four Ways to Prepare Your Content Strategy for COVID-19 Winter

The COVID-19 pandemic has given us an opportunity to come out with newer ideas to promote our products and services and expand our business online. As the first winter since the emergence of COVID-19 approaches, Search Engine Watch contributor Edward Coram James has shared four useful tips to create a content marketing strategy for it. James says, “Here are four key things to consider. Black Friday and Cyber Monday Traditionally the day for huge savings on big-ticket items, Thanksgiving weekend accounts for around a third of consumers’ entire holiday spend. But with Turkey Day fast approaching,... [...]

Achieving Content Marketing Success in 2021

The new year is almost here and we need to plan a strategy to make all our marketing initiatives work in the coming time. Content Marketing Institute’s Jodi Harris has shared ideas from seven content marketing experts on what would matter the most in 2021. She says, “To make 2021 planning feel like less of a moving target, seasoned industry change agents joined me to talk about the trends they see taking shape and what they’re considering in their content plans for next year. Here are highlights and takeaways that emerged from the discussion. Be flexible and think connective experiences Deanna:... [...]

Strategies to Get More Subscribers with Your Content

Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience. Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content. She says, “Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the time you finish reading this post. To start, think of the... [...]

Your Guide to Content Marketing in 2021

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. Content Marketing Institute’s Ann Gynn has shared a comprehensive guide to content marketing in 2021. She says, “We asked this year’s Content Marketing World presenters for their top 2021 predictions. Interestingly, their forecasts have evolved from the standard (i.e., more virtual reality, growing role of voice, more selective audiences) to reflect the effects of 2020. Here’s what they see in their practical crystal balls. Know not If anyone... [...]

Do You Use These Google Search Operators?

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query. Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers. Kramer says, “If you’re new to search operators, you’ll first want to get familiar with the basic building blocks. The following 14 operators search sites, URLs, titles, in-post text and more. They can be used alone or in combination with each other. 1. site:URL [input] Sometimes search functions within sites themselves... [...]