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Tuesday, August 3, 2021

Archive for the 'Content Marketing Tips' Category

HubSpot Highlights 10 Content Curation Tools for Marketers

Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels. HubSpot contributor Patrick Armitage has published an article highlighting 10 content curation tools for marketers. He says, “There are curation tools specifically designed to help you gather, sift through, and curate content. Here’s our list below, categorized by level of expertise. If you occasionally share a relevant post with your customers, you’re already curating content. To build this into a scalable strategy, here... [...]

The Rise of First-Party Data: Content Strategies to Win in a Cookieless Future, August 4 [Webinar]

The looming end of third-party cookies plus Apple’s iOS14 restrictions signal a sea change – and a big opportunity – for content marketers. How will you adapt to the shifting climate around digital privacy? Content Marketing Institute is hosting a webinar ‘The Rise of First-Party Data: Content Strategies to Win in a Cookieless Future’ on Wednesday, August 4, 2021, at 2.00 pm ET. The CMI team says, “In this interactive discussion, you’ll learn: The implications of privacy-oriented legislation and initiatives for your marketing strategy How to adapt your organization and... [...]

Unleash Personalized Experiences with Modular Content, August 12 [Webinar]

A modular approach to content management enables content authors to reuse structured content across channels and repurpose content fragments to create consistent and personalized experiences. Content Marketing Institute is hosting a webinar ‘Unleash Personalized Experiences with Modular Content’ on Thursday, August 12, 2021, at 2.00 pm ET. The CMI team says, “Avanade’s approach utilizes “Experience Fragments” to create reusable building blocks designed to make managing, personalizing and repurposing content simpler, both for content developers and authors, without the need... [...]

Optimize Connectivity Between Your Content and Customers, August 11 [Webinar]

It’s clear that e-commerce is a determining factor in a brand’s success. Digital is no longer just a medium to build an audience and connect with your customers – it’s where purchases are happening. So how can brands empower customers with various types of content in all of the places they expect it? Content Marketing Institute is hosting a webinar ‘Optimize Connectivity Between Your Content and Customers’ on Wednesday, August 11, 2021, at 2.00 pm ET. The CMI team says, “In this webinar, you’ll join Nate Holmes, Product Marketing Manager at Widen, as he explores how... [...]

Why Optimize Content [Video]

Content Marketing Institute has published a new video ‘Why Optimize Content’ highlighting the importance of optimizing your content. The CMI team says, “People have been optimizing content to be discoverable and useful for thousands of years. In this segment of Marketing Makers, Robert Rose explains why content optimization now needs to consider so much more than search engines – and the challenges to getting it right”. Content Marketing Institute  [...]

Transform Collaboration and Work Management with Airtable, July 29 [Webinar]

See how 250k+ organizations are transforming enterprise collaboration and work management by embracing the no code revolution. In this live demo, we’ll showcase product concepts to illustrate “What is Airtable”, and walk through how to improve time-to-market and efficiency by creating a single source of truth, automating manual work to free up time, unlocking cross-team visibility and insights, and much more. Content Marketing Institute is hosting a webinar ‘Transform Collaboration and Work Management with Airtable’ on Thursday, July 29, 2021, at 2.00 pm ET. The CMI team says,... [...]

7 Essential Skills Digital Content Writers Need [Video]

To improve your content marketing performance, it is important to cultivate the right skillset that enables you to produce the content that matters to your audience. Watch this video featuring Neil Patel to learn about seven digital content writing skills. Neil Patel’s Blog  [...]

Building a Content Strategy: Setting the Foundation for High Velocity Content Production, July 28 [Webinar]

The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers. Content Marketing Institute is hosting a webinar ‘Building a Content Strategy: Setting the Foundation for High Velocity Content Production’ on Wednesday, July 28, 2021, at 2.00 pm ET. The CMI team says, “Watch Garrett Ruiz for his webinar, Building a Content... [...]

Improving Content Marketing Using SERP Features

To get maximum from your content marketing strategy, you need to continuously try to create high-quality content that matters to your audience. MOZ contributor Rhianna Hixon has published an article on using SERP features to inform your content strategy. She says, “Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every... [...]

Defining Content in a Digital-First World, July 21 [Webinar]

How do content marketers move from simply creating content to creating content experiences? And how do we create content experiences that make sales part of the process? The role of content for content marketers and sales is shifting. Content Marketing Institute is hosting a webinar ‘Defining Content in a Digital-First World’ on Wednesday, July 21, 2021, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The role of content and how we move from creating content to creating content experiences How content marketers can create an environment for sales to be successful The... [...]