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Friday, December 2, 2022

Archive for the 'Content Marketing Tips' Category

The Transition to Google Analytics 4 and What It Means for Content Teams, December 8 [Webinar]

Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t... [...]

Content Marketing For Finance [E-book]

Search Engine Journal has published a new e-book ‘Content Marketing For Finance’. This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts. The SEJ team says, “In Content Marketing For Finance, author Chandal Nolasco da Silva provides all the tools you need to balance the difficult priorities of finance content. Key Takeaways: How to navigate within an industry that’s been slow to digitize and resistant to change. How to deal with the complications of regulators, operational delays, reference checks, and... [...]

8 Ways to Fuel Your Content Engine with Events, December 7 [Webinar]

Content marketing needs variety. There are several ways and sources to generate content. You can create high-quality, high-performing content with events. Content Marketing Institute is hosting a webinar ‘8 Ways to Fuel Your Content Engine with Events’ on Wednesday, December 7, 2022, at 2.00 pm EST. The CMI team says, “Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and Education, Airmeet) on December 7th as they break it all down and show you how events + content can boost your business. Takeaways: How to create a joint content and events calendar 8 types... [...]

CMI Lists 25+ Timeless Books for Content Marketers

Content marketing is a creative job that requires constant effort. You can succeed in this domain with careful research and quality content. Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ new, newly updated, and timeless books for content marketers. She says, “The books on the list aren’t about content marketing only. They also cover creativity, writing, personal branding, and other topics sure to inspire, motivate, and teach marketers who are all about content. Each entry includes an excerpt from the Amazon description and a comment (if provided)... [...]

Reminder- Is Social Media Search the New Google?, November 30 [Webinar]

This is a reminder for a SEJ webinar to e held on November 30, 2022. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar with Rachel Schardt, SEO Success Manager at Conductor, and learn how you can take full advantage of social media next year. 3 Key Takeaways: How to optimize video content for the new Short Video Result Type on Google’s Mobile SERPs. Best practices for discoverability via social media platform search. Bridging... [...]

Reminder- Rethink Your Content KPIs, November 30 [Webinar]

This is a reminder for a Adweek webinar to e held on November 30, 2022. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation at Nativo, who will outline the benefits of blending qualitative and quantitative measurement. You’ll find out: Recommendations for pivoting specific KPIs for greater impact and accuracy Guidelines for generating creative insights Best practices... [...]

Reminder- CMI’s Content Marketing Master Class, November 30 [Webinar]

This is a reminder for a CMI webinar to e held on November 30, 2022. Content Marketing Institute is hosting a webinar series on ‘Content Marketing Master Class: Manufacturing Edition’ on Wednesday, November 30, 2022. The CMI team says, “Join us on November 30th for CMI’s Content Marketing Master Class: Manufacturing Edition. We’ll tackle how to more effectively market to technical buyers, progress your career and get buy-in from your executive team, and be better equipped to tackle the challenges of marketing in a traditional industry. Take a look at the 75-minute... [...]

Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story [Guide]

Copyblogger has published ‘Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story’ on content series, which means a story that evolves over multiple blog posts. Stefanie Flexman says, “If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you. Installment #1: Establish your authority Here’s where you select your content idea. Let’s pretend you run a health-conscious, organic bakery that serves tasty desserts. Your... [...]

Make Efficiency Your 2023 Resolution, December 13 [Webinar]

As marketing and sales teams come under greater pressure to streamline processes and do more with less, they need to find ways to maximize the value and impact from the tools they already have in place. Adweek is hosting a webinar ‘Make Efficiency Your 2023 Resolution: Slack Isn’t Just for DMs’ on Tuesday, December 13, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Slack and Silverline about what it takes to make marketing and sales efficiency your mantra, including step-by-step actions to take to improve your processes. You’ll find out: Strategies to enhance... [...]

CMI’s Content Marketing Master Class, November 30 [Webinar]

Content Marketing Institute is hosting a webinar series on ‘Content Marketing Master Class: Manufacturing Edition’ on Wednesday, November 30, 2022. The CMI team says, “Join us on November 30th for CMI’s Content Marketing Master Class: Manufacturing Edition. We’ll tackle how to more effectively market to technical buyers, progress your career and get buy-in from your executive team, and be better equipped to tackle the challenges of marketing in a traditional industry. Take a look at the 75-minute agenda: 2:00 PM ET: Inside the Mind of the Technical Buyer: Create... [...]