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Saturday, July 11, 2020

Archive for the 'Content Marketing Tips' Category

Guide to Improving Underperforming Content

All the content that you produce may not get desired results. But by making changes to your content so that it gets listed in Google, you can improve its performance.Search Engine Journal’s Lee Wilson has shared some useful tips on finding and improving underperforming content.Wilson says, “In this practical guide, I will share a few of the practical tips and advice for:Finding out how your content is performing.Detailing a few specific tips for fixing any content areas that can work harder for your business.The Search Engine Journal site has a few related content improvement... [...]

Ahrefs Shares 5 Winning Types of Content Marketing

Content marketing requires constant innovation that helps you to attract more audience online. Content in the form of text, video and infographics has its own advantages.Ahrefs contributor Si Quan Ong has shared five winning content types for better marketing performance.Quan Ong says, “In this post, I’m not going to cover every content marketing tactic. I’m going to run through the types of content marketing that have worked for us and helped us grow our traffic and revenue.These are:BloggingVideo marketingPodcastingFree toolsOnline courses1. BloggingBlogging is the format... [...]

Content Marketing in Times of Uncertainty [Guide]

LinkedIn has published a new guide entitled’Content Marketing in Times of Uncertainty’. This guide aims at helping businesses to focus on key content and advertising elements that should be focused during the COVID-19 pandemic.The LinkedIn team says, “Filled with advice from industry heavy-weights, B2B marketers and experts, this new guide explores why content marketing matters more than ever. B2B marketers need to develop or revisit and optimise their content marketing strategy to adapt to these unprecedented, uncertain, and extraordinary times. In the pages of this guide, you’ll... [...]

‘Content After the Apocalypse’ Webinar July 21 [Webinar]

If you are finding it difficult to connect with customers and prospects in the current state of the world, here is a useful webinar coming up on July 21.MarketingProfs is hosting this webinar ‘Content After the Apocalypse’ on Tuesday, July 21, 2020 at 2.00 pm PT.The MarketingProfs team says, “Now is the time to build (or rebuild) your connection with each of your audiences, and tell a shared story of moving forward together.Join us to hear business advisor and New York Times best-selling author Chris Brogan’s advice on content creation and marketing tactics to get you through... [...]

Republishing Content: How to Update Blog Posts For More Organic Traffic [Video]

By republishing your content, you can get more shares and more links to the content. It also reduces burden of constantly creating new content.Joshua Hardwick of Ahrefs has published a new video ‘Republishing Content: How to Update Blog Posts For More Organic Traffic’ to help you republish your existing content.Hardwick says, “Do you want more organic traffic to your old blog posts?The answer might be to refresh and republish them. This is a strategy we’ve been using with great success.In this tutorial, you’ll learn how to rewrite and republish blog posts to get more... [...]

Strategies to Improve Your Content Delivery

After creating great content, your next priority should be to deliver it to the target audience. If  your content delivery system does not work efficiently, may be your content creation efforts go in vain.State of Digital contributor Sean Potter has shared 14 ways to help you level-up your content delivery process.Potter says, “Fostering an environment of trust, efficiency and high standards is a challenge that those in content teams need to embrace and find solutions to. From leadership to team members, agencies to in-house, there are several fundamentals that you should look to consider.In... [...]

How to Create Interactive Content

Interactive content refers to a type of content that helps you to improve engagement. It helps you to initiate action and participation from the audience.HubSpot contributor Eric Peters has shared eight examples of interactive content and how it can grow your business.Peters says, “The benefit being a higher likelihood of harnessing the audience’s ever-decreasing attention span by publishing stories with interactive elements so they gain an active role in consuming information. By dazzling the audience with an unexpected experience, you can increase engagement, on-site dwell time,... [...]

Tools to Grow You Grow Your Content Marketing

Your content marketing efforts need a strong backup of tools that help in creating, optimizing and delivering content to your target audience.State of Digital‘s Maria Raybould has shared a list of 10 tools for creating a strong content marketing strategy in 2020.Raybould says, “If you’re looking to cut costs while still optimizing your marketing output, these tools can help. Not sure where to start in optimizing your content marketing strategy in 2020? Take a look at these top content marketing tools.1. SEMrush Content Marketing PlatformThe SEMrush Content Marketing Platform... [...]

Five Ideas to Improve Your Content Marketing

You need to continuously experiment with your content to innovate your marketing strategy. By learning about the needs and interests of your audience, you can create popular content.Practical Ecommerce contributor Armando Roggio has shared five useful ideas to improve your content marketing in 2020.Roggio says, “The coronavirus pandemic will likely influence July 2020 activities. But that shouldn’t stop you from publishing seasonally-appropriate content.Content marketing is the act of creating (or sometimes curating) content, publishing it, and then distributing it with the aim of attracting,... [...]

‘Redefining Content Ops: How (& Why) to Put Content at the Center of MarTech’ Webinar June 25 [Webinar]

Quality and authentic content can help you to establish your authority in the domain. With a well-planned content creation and promotion process, you can take your business to the next level.Content Marketing Institute is hosting a webinar ‘Redefining Content Ops: How (& Why) to Put Content at the Center of MarTech’ on Thursday June 25, 2020 at 11.00 pm EDT.The CMI team says, “To keep up, many marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Agile marketing allows marketers to be more organized,... [...]