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Sunday, May 16, 2021

Archive for the 'Content Marketing Tips' Category

Tips to Personalize On-Site Content

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization is the way to go. Here are six ways today’s top sites are personalizing their on-site content for more views, engagement, and conversions. 1. Dig Into Search Intent Writing for search intent is not a new concept, but it is highly misunderstood. Search... [...]

Forbes on Content Marketing In 2021

Content Marketing continues to grow in popularity along with the various digital platforms available to businesses for promotions. Forbes contributor Scott Severson has published an article focusing on customer experience and content. He says, “In a world where our interactions with customers are increasingly on digital platforms, the best customer experience and content win. Let’s begin with customer experience, or CX. Optimizing your CX is all about creating value and removing friction. How can we break down barriers for our customers? Common Things Businesses Can Do to Improve CX Create... [...]

Seven Strategies to Repurpose Content

The term ‘repurposing content’ refers to refreshing, transforming, or recycling your existing content. It helps you to use your existing content in various formats. Content Marketing Institute contributor Nadya Khoja has shared seven ways to repurpose content and grow your customer base. She says, “Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide: Determine your goals: Do you want to publish more original content in less time than it takes to create all that content from scratch? Do you want to repurpose to... [...]

MOZ Shares Google Advanced Search Operators for Competitive Content Research

By performing competitive content research using Google’s advanced search operators, you can grow your search traffic. Also, this process can help you to create content that fits with the ranking criteria of the search engine. MOZ contributor Dr. Peter J. Meyers has published an article highlighting Google Advanced Search Operators for competitive content research. He says, “The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless... [...]

The Rights Stuff: How to Build Content Checks into Your Workflow, May 6 [Webinar]

While creating content, your content teams face so much pressure to work quickly. To produce creative content, they need to combine various formats into one so that the audience’s attention could be captured. Content Marketing Institute is hosting a webinar ‘The Rights Stuff: How to Build Content Checks into Your Workflow’ on Thursday, May 6, 2021, at 1.00 pm ET. The CMI team says, “Join us for an in-depth look at how to build a workflow that covers rights-compliance without getting in your creative team’s way. You’ll learn how to: Speed up content production by providing... [...]

Reverse Engineering Successful Content to Boost Traffic

By once again deploying the content that has helped you in past, you can continue to get benefits from what you created once. Blogging Wizard’s Adam Connell has shared a three-step process to help you get more traffic by reverse engineering your existing successful content. He says, “For the reverse engineering process to be successful, you need to follow 3 steps: Figure out what content performs well in your niche Analyze the content to find out what makes it successful Use these findings to inspire your own content Let’s dive deeper into each of these three steps: Step #1: Figure... [...]

The Rights Stuff: How to Build Content Checks into Your Workflow, May 6 [Webinar]

While creating content, your content teams face so much pressure to work quickly. To produce creative content, they need to combine various formats into one so that the audience’s attention could be captured. Content Marketing Institute is hosting a webinar ‘The Rights Stuff: How to Build Content Checks into Your Workflow’ on Thursday, May 6, 2021, at 1.00 pm ET. The CMI team says, “Join us for an in-depth look at how to build a workflow that covers rights-compliance without getting in your creative team’s way. You’ll learn how to: Speed up content production by providing... [...]

Content Operations Makes Customer Moments Matter, April 21 [Webinar]

Content creation is at the heart of your marketing initiatives. By creating content that helps you persuade your prospects to become customers, you can grow your sales. Content Marketing Institute is hosting a webinar ‘Content Operations Makes Customer Moments Matter’ on Wednesday, April 21, 2021, at 1.00 pm ET. The CMI team says, “Across all industries, companies are failing to deliver on their digital brand experience goals, resulting in a subpar customer experience (CX). One of the most common reasons for a ’s shortcomings is inconsistent and at times, completely ineffective... [...]

Five Strategies to Strengthen Your Content Marketing Strategy

A strong content marketing strategy enables you to increase your return on investment by growing customers and making more sales online. TechBullion.com has shared five tips to improve your content marketing strategy. The TechBullion.com team says, “To improve your content strategy, follow these simple and evergreen marketing tips. Stick to a schedule. You might not realize it, but posting content consistently means a lot to your audience—and your business. A consistent content schedule not only creates a better customer experience, but it also establishes credibility and trust with your... [...]

Building an Evergreen Marketing Strategy

Image credit Martin Reisch on Wunderstock Like the trees for which it’s named, an evergreen marketing strategy stays fresh and healthy at all times of the year, year after year. Such a strategy might sound impossible to marketers pumping out new content all the time, but evergreen marketing is a real, useful, and simple tool for driving business growth continuously.  Intrigued? Building an effective evergreen marketing strategy starts with understanding the approach, then setting up your foundation for success. Here’s what you should know. Understanding Evergreen Strategies Evergreen marketing... [...]