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Wednesday, September 23, 2020

Archive for the 'Content Marketing Tips' Category

Four Strategies to Create Great Content

Quality content creation can help you to reach keep your audience informed. An effective content creation strategy is needed to keep people coming to your websites and blogs.Copyblogger’s Stefanie Flaxman has shared four useful tips to help you create brilliant content for your business.Flaxman says, “I’ve simplified the creative self-editing process into five steps. And I don’t think I’ve oversimplified how much effort these steps take, because each one has many layers.Average content is always the result of rushing an idea to completion, which leads us to Step #1.Step... [...]

3 Recent Trends in Content Marketing [Video]

Content marketing is one of the best ways to enhance your online presence and reach more audiences. It also enables you to establish your authority in your niche.ClickInsights has published a new video ‘3 Recent Trends in Content Marketing’ highlighting how content marketing is changing over time.The ClickInsights team says, “Content marketing on digital platforms is particularly important right now, with the increased use of the internet. Where should you invest your marketing dollars?Elizabeth Taylor, Senior Trainer at ClickAcademy Asia, shares 3 content marketing trends... [...]

Siege Media Highlights 10 Big Benefits of Content Marketing

Content marketing is of enormous value. By publishing your content in different formats and on different platforms, you can enhance your online reach and influence.Siege Media’s Sierra Skelly has published an article highlighting 10 big benefits of content marketing.Skelly says, “Here are 10 of the biggest benefits of content marketing you can’t ignore.1. It Puts Eyes On Your BusinessContent marketing is one of the easiest ways to reach a large number of people. While banner ads can bring attention to your business, SEO-driven content marketing allows you to put your brand in... [...]

Backlinko Shares 17 Ways to Find New Content Ideas

Content marketing is a way to grow your reach online. It also enables you to establish your authority in your niche. But it is difficult to generate fresh content ideas for your business.Backlinko Brian Dean has shared 17 ways to find new content ideas.He says, “Today I’m going to show you 17 little-known ways to find GREAT content ideas.In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month:1. Use Google Image TagsHere’s how this strategy works:First, type a broad topic idea into Google Images.Then, take a look... [...]

Here’s Why You Should Invest in Content Marketing

Content marketing enables you to establish yourself as an authority in your niche. Also, it helps you to drive more website traffic and improve conversion rate.Ahrefs contributor Si Quan Ong has shared five reasons why content marketing is important for your business.He says, “Here are five reasons why content marketing is an important marketing channel:Content marketing is a scalable, long-term strategyContent marketing helps you nurture and convert leadsContent marketing helps fuel other marketing channelsContent marketing helps to educate potential customersContent marketing is... [...]

Strategies to Update Your Content for SEO

Your website or blog content plays the most important role in achieving higher SEO rankings. You need fresh content that matches with the search engine algorithm.Orbit Media’s Andy Crestodina has shared some useful tips on updating your content for better SEO.Crestodina says, “The bloggers that update past content are roughly 20% more likely to report “strong results” from content marketing. It’s a powerful strategy for any content marketing program.Why is it so effective to update old articles?There are at least five reasons to update an old post then write something new:The... [...]

Building an Effective Content Marketing Funnel

Content is the backbone of your business when it comes to marketing. Quality and relevant content enables you to stay connected with your audience and keep them informed about your products.SEMrush contributor Alina Petrova has shared a study results on building an effective content marketing funnel.Petrova says, “A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.Marketing experts define 3 main stages of the funnel: TOFU (top of the funnel) attracts attention,... [...]

‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ Webinar September 9 [Webinar]

With the new normal, most of the events have already started converting into virtual. Online conferneces, webinars and tradeshows are getting momentum online.Content Marketing Institute is hosting a webinar ‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ on Wednesday, September 9, 2020, at 2.00 pm EDT.The CMI team says, “On Wednesday, September 9th at 2 pm ET, join us for an exclusive look at the first 2020 benchmark data available for virtual events, live streaming and webcasts.You’ll hear directly from Intrado Digital Media’s team of experts as they share valuable... [...]

How to Create 10x Content [Video]

In the process of content creation, both quality and quantity matter. To keep your audience satisfied, you need to supply the content at regular intervals.MOZ has published a new Whiteboard Friday video ‘How to Create 10x Content’ featuring Rand Fishkin.The MOZ team says, “Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out”.How... [...]

How to Stand Out As a Brand by Creating Content People Love [Podcast]

IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast ‘How to stand out as a brand by creating content people love’ featuring Ann Handley.Booth says, “This week on The Inbound Success Podcast, Wall Street Journal best-selling author and MarketingProfs Chief Content Officer Ann Handley shares her perspective on what makes great content.Ann debunks the myth that business content has to be “professional” and shares examples of companies that have developed authentic brand voices and, in doing so, built huge followings.Check out the... [...]