Return To Home Page
Main Site Navigation
Search This Site
Tuesday, June 28, 2022

Archive for the 'Content Marketing Tips' Category

Launch Your Own Content Marketing Program: Why, Who, & How [E-book]

Content marketing is an integral element of your marketing mix. It helps you improve your credibility with quality content. Content Marketing Institute has published a new e-book ‘Launch Your Own Content Marketing Program: Why, Who, & How’ to help you launch your content marketing program. The CMI team says, “Get the tools and step-by-step instructions you need to: Create enough content to support your content marketing mission and business goals over the long term Identify your target consumers and craft unique stories that will engage their interests while moving them... [...]

24 Experts Reveal Their Content Predictions for 2022 [E-book]

Content Marketing Institute has published a new e-book ’24 Experts Reveal Their Content Predictions for 2022′ to help marketers improve their content marketing. The CMI team says, “Want to know what will really make a difference in your 2022 content marketing? There are 9 key trends that will make or break your strategy. From community building to digital transformation, to embracing authenticity to scaling video  –  learn why each of them are important and how they will impact your audiences and your brand’s storytelling.” 24 Experts Reveal Their Content Predictions... [...]

Five Steps for Creating a Content Plan

Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Ahrefs contributor Michal Pecáneka has shared five steps to help you create a content plan. He says, “If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a given time. That’s because the resources required to realize content ideas that you come up with or are thrown at you usually far exceed the resources... [...]

Why Do You Need Long-Term Content Strategy?

A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Search Engine Journal contributor Julia McCoy has shared 10 reasons why you need a long-term content strategy. She says, “Marketers who create long-term content strategies often publish more effective content, build bigger audiences, and garner more shares across the board. 1. It’s A Better Use Of Your Money And Resources Imagine going on a diet to lose weight. For two weeks, you eat only whole, clean foods and you exercise for two hours a day. You... [...]

Get More Clicks with These Meta Description Tips

The meta description is one of a web page’s meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. Content Marketing Institute contributor Ann Gynn has shared five meta description tips to help your content get more clicks. She says, “Here’s how to make the most of the words that do fit. 1. Consider the searcher (aka why would someone search for this content?) Think about why your audience would search for this topic. First, identify the targeted keywords for the article – this helps you understand who the target search audience... [...]

Seven Tips to Write Catchy Headlines

Clear headlines help you capture the attention of your target audience. They should reflect the content that you have crafted in your respective articles. Content Marketing Institute contributor Ann Gynn has shared seven steps to creating powerful headlines. She says, “With so much riding on the headlines, coming up with the perfect sentence to appear above the article can be challenging. Here is a seven-point checklist to help you create effective headlines every time: 1. Identify your brand’s purpose(s) for the content In content marketing, every piece of content serves a purpose for... [...]

Site Search 101: The Most Effective Content Marketing Tool [Webinar Replay]

Content Marketing Institute has made available a replay of the ‘Site Search 101: The Most Effective Content Marketing Tool’ webinar. In this webinar you will learn: How stellar site search drives conversions and other KPIs How data insights can help create better website experiences Continued best practices for improving content findability and relevance Tools to empower business teams to deliver the right content at the right time Site Search 101: The Most Effective Content Marketing Tool Content Marketing Institute  [...]

Optimize Your Content Marketing Program for ROI [Interview]

Content Marketing Institute has published a new video ‘Optimize Your Content Marketing Program for ROI’ featuring Amanda Subler with Michael Brenner. The CMI team says, “Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results. CMI host Amanda Subler sits down with Michael Brenner, Content Marketing influencer, author and Content Marketing Agency CEO, to chat about the simple steps behind... [...]

Ross Simmonds on Content Marketing and Hustle Culture [Podcast]

Kevin Indig has published a new episode of the Tech Bound podcast ‘Ross Simmonds on Content Marketing and Hustle Culture’. He says, “Ross Simmonds is the Founder & CEO of Foundation Marketing and Hustle and Grind. In this conversation, we speak about Hust Culture and Content Marketing.” The podcast covers the following: The definition of a hustler Is “hustle culture” wrong? Adobe – doing great content marketing How to breakthrough content marketing plateaus Thinking of Content Marketing as an investment.  [...]

Uncover the Story in Your Data: Translate Insights Into Compelling Content, June 23 [Webinar]

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client. AdWeek is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm ET. The AdWeek team says, “Join Nativo’s Erin Tye, who will unpack the importance of insights, provide actionable tips for mastering data-led storytelling and share compelling use cases. You’ll... [...]