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Monday, March 1, 2021

Archive for the 'Content Marketing Tips' Category

Five Strategies to Create High-Converting Content

Quality content can help you to improve your conversion rates and grow sales. The element of persuasiveness can be a key factor in creating converting content. Content Marketing Institute’s Shane Barker has shared five useful strategies to help you create high-converting content. He says, “Here are five ways to create engaging content to boost your conversions. 1. Write a killer headline Your headline is the first thing readers notice about your blog post or landing page content. Whether or not the headline captivates them likely determines if they continue reading the content or... [...]

14 Tips to Improve Website Content

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is your blog functionally inclusive? I’m working with the CMI team to improve this blog. Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on... [...]

Are You Using These Content Marketing Channels?

To reach the maximum number of people online, you need to publish your content on a variety of platforms. By doing it, you can extend your reach to more web users. Business 2 Community contributor Molly Ploe has shared a list of top five content marketing channels you should be using in 2021. She says, “The following 5 are all excellent channels to consider incorporating into your content distribution strategy: 1. YouTube Video marketing has risen in popularity every year, and now it’s more important than ever for businesses. In 2020, it was one of the fastest growing types of visual content... [...]

Content Ain’t Easy: 5 Ways to Empower, Secure & Unite Your Team, February 3 [Webinar]

Content Marketing Institute is hosting a webinar ‘Content Ain’t Easy: 5 Ways to Empower, Secure & Unite Your Team’ on Wednesday, February 3, 2021, at 2.00 pm ET. Attend this webinar to explore new ways to grow your content marketing. The CMI team says, “Content marketing ain’t easy. It’s never been easy. You know what we mean: The ever-tightening deadlines. The constant effort to prove ROI for creative work. The back-and-forth-and-back-again edits and approvals. During this time, a time stretching your team’s professional – and personal – limits…it’s even harder... [...]

5 Practical Ways to Implement NLP in Your SEO Strategy, February 2 [Webinar]

SEMrush is hosting a webinar ‘5 Practical Ways to Implement NLP in Your SEO Strategy’ featuring on Tuesday, February 2, 2021. The SEMrush team says, “In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice. Then, there will be a panel discussion with 3 other panelists to explore how NLP is used by search engines and Google’s BERT algorithm.  The panel will be hosted by Victoria Olsina and feature SEO experts Kristine Schachinger,  Jeff Coyle, and Duane Forrester. 🤖Prefer EventBot to... [...]

Copyblogger’s Content Calendar to Plan, Organize, and Share Your Ideas

Copyblogger’s Stefanie Flaxman has published an article with a low-tech content calendar to plan, organize, and share your ideas. She says, “Here’s what you’ll need: A calendar (digital or paper) Your preferred writing utensil (likely a pen or pencil) A notebook with pages you can write on both sides It doesn’t matter if you use a digital or paper calendar because you’re only using it to look up dates and days of the week. You’ll use one page of your notebook (front and back) for each content idea you plan to publish. If you don’t want to write on both sides of a page,... [...]

Content Marketing and Copywriting – Explained

Copywriting is the key to successful content marketing. With effective copywriting skills, you can continue to make your content persuasive and impactful. Copyblogg’er Sonia Simone has published an article highlighting the difference between content marketing and copywriting. She says, “From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?” Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat... [...]

Same Content in Different Formats is Not Duplicate [SEJ]

Search Engine Journal contributor Matt Southern has published an article titled ‘Same Content in Different Formats is Not Duplicate’ citing Google’s Jon Mueller as the source. He says, “Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content. Site owners can safely repurpose a video as an article, for example, without concern about Google seeing the two pieces of content as the same. It’s even possible that duplicate content isn’t as great of a issue as site owners and SEOs make... [...]

Content Ain’t Easy: 5 Ways to Empower, Secure & Unite Your Team, February 3 [Webinar]

Content Marketing Institute is hosting a webinar ‘Content Ain’t Easy: 5 Ways to Empower, Secure & Unite Your Team’ on Wednesday, February 3, 2021, at 2.00 pm ET. Attend this webinar to explore new ways to grow your content marketing. The CMI team says, “Content marketing ain’t easy. It’s never been easy. You know what we mean: The ever-tightening deadlines. The constant effort to prove ROI for creative work. The back-and-forth-and-back-again edits and approvals. During this time, a time stretching your team’s professional – and personal – limits…it’s even harder... [...]

5 Practical Ways to Implement NLP in Your SEO Strategy, February 2 [Webinar]

SEMrush is hosting a webinar ‘5 Practical Ways to Implement NLP in Your SEO Strategy’ featuring on Tuesday, February 2, 2021. The SEMrush team says, “In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice. Then, there will be a panel discussion with 3 other panelists to explore how NLP is used by search engines and Google’s BERT algorithm.  The panel will be hosted by Victoria Olsina and feature SEO experts Kristine Schachinger,  Jeff Coyle, and Duane Forrester. 🤖Prefer EventBot to... [...]