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Thursday, October 21, 2021

Archive for the 'Content Marketing Tips' Category

Free Tools to Improve Your Content Marketing

Your content marketing needs a variety of tools that can help you reach a wide audience and grow your business. With the right set of content marketing tools, you can achieve your sales target. Allwork contributor Cat Johnson has published an article highlighting 15 free content marketing tools. She says, “Here are 15 of my favorite content marketing tools and tips on how to use them. 1. Pocket Pocket is a tool for managing a reading list of articles and videos. I use Pocket all day, every day. Much of my work involves being in the know about what’s going on in coworking and the workspace... [...]

2022 B2B Content Marketing: The Sleeping Giant Awakes, October 20 [Webinar]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs. Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET. The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022. A few key stats that we’ll be discussing: 67% of content marketers said their team was asked to do more with the... [...]

Complete Guide to Content Audits

A content audit is an SEO task in which you evaluate the current content on your website, blog, and landing pages. It helps you improve your content quality and generate more web traffic. SEOTesting.com Crystal Ortiz has published ‘The Complete Guide to Content Audits : With Reports To Run’ to help you perform content audits. She says, “Content audits are performed after your site has already been active for a certain amount of time (usually 3-6 months minimum) and you’re looking to review and improve the efforts you’ve already made. If you’re just starting from scratch,... [...]

Three Ways to Boost Your Content Marketing

An effective content marketing strategy can help you reach more people online and get you an opportunity to persuade them to take the desired action. Wellspring Digital contributor Jon-Mikel Bailey has published an article highlighting three ways to boost your content marketing. He says, “Your content marketing needs a kick! It needs some spice, some extra flavor. Yes, I know, all of my references are dated, sue me! In my day, Emeril Lagasse was the chef to watch on Food Network (this is when Bourdain was still on there). Why? Because everything he made was kicked up a notch. He never settled... [...]

Creating Favorite Content: Stealable Ideas For Better Video Marketing, November 3 [Webinar]

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking out the competition. Content Marketing Institute is hosting a webinar ‘Creating Favorite Content: Stealable Ideas For Better Video Marketing’ on Wednesday, November 3, 2021, at 11.30 am ET. The CMI team says, “Join Marcy Dobozy, VP... [...]

How to Use Social Listening and Other Tools for Community Building, October 14 [Webinar]

Building community is essential for brands that want to really get to know their audience. Having a strong community management strategy makes it easier to encourage UGC, track sentiment, and stay on top of consumer needs. Content Marketing Institute is hosting a webinar ‘How to Use Social Listening and Other Tools for Community Building’ on Wednesday, October 13, 2021, at 2.00 pm ET. The CMI team says, “In this masterclass, you’ll learn: Tips for uncovering where your audience interacts online How to manage this community and increase engagement Ways to track sentiment and... [...]

SEO’s Guide to Using Ego Bait Content [Guide]

Ego bait content refers to “stroking the ego” of whichever influencer or website owner you want a link from. iloveseo.com contributor Carrie Powers has published ‘The Serious SEO’s Guide to Using Ego Bait Content’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of the human personality which is experienced as the ‘self’ or ‘I’ and is in contact with the external world through perception.” In the context of ego bait, though, ego can be defined by its more common meaning: “Your idea or... [...]

Forbes Shares 14 Tips for Investing in Content Marketing

Content marketing is a promising domain. It has been with us for more than a decade and has shown a proven track record so far. Forbes Communication Council has published an article highlighting 14 paths to figure out how much to invest in content marketing. The Forbes team says, “The members of Forbes Communications Council have their own industry knowledge and personal perspectives on how much a company should devote specifically to content marketing efforts, and you can read 14 of their expert insights below. 1. Research Your Needs And Weigh Expenses Against Expectations When budgeting... [...]

Connecting the Dots: Engaging Sales in your Marketing Funnel, October 13 [Webinar]

Sales and marketing alignment is a hot topic each year because it’s vital to business and revenue success. The left hand knowing what the right hand is doing is key for meeting performance metrics and having each team be successful. Content Marketing Institute is hosting a webinar ‘Connecting the Dots: Engaging Sales in your Marketing Funnel’ on Wednesday, October 13, 2021, at 2.00 pm ET. The CMI team says, “Marketo champions Natalie Kremer and Chelsea Kiko from McGraw Hill walk you through the top tools and strategies needed to align sales and marketing toward the same goal... [...]

2022 B2B Content Marketing: The Sleeping Giant Awakes, October 20 [Webinar]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs. Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20, 2021, at 2.00 pm ET. The CMI team says, “Join us for a discussion about the findings along with insights to prepare for 2022. A few key stats that we’ll be discussing: 67% of content marketers said their team was asked to do more with the... [...]