46% Marketers Use Interactive Content
According to a Content Marketing Institute research, 46% of marketers are using interactive content for better engagement.
The following are the findings from CMI’s white paper ‘The Symphony of Connected Interactive Content Marketing’:
- 55% marketers have been using interactive content for fewer than three years
- 79% of marketers plan to use interactive content in next year
- 52% of marketers are using interactive infographics
- 47% of them are using contests
- 40% marketers use interactive ebooks.
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