According to a Content Marketing Institute research, 46% of marketers are using interactive content for better engagement.

The following are the findings from CMI’s white paper ‘The Symphony of Connected Interactive Content Marketing’:

  • 55% marketers have been using interactive content for fewer than three years
  • 79% of marketers plan to use interactive content in next year
  • 52% of marketers are using interactive infographics
  • 47% of them are using contests
  • 40% marketers use interactive ebooks.

Explore more findings from the CMI research.

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