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Wednesday, May 18, 2022

Archive for the 'Search Engine Optimization' Category

Technical SEO Best Practices: Schema [Webinar Replay]

seoClarity has made available the replay of its webinar on ‘Technical SEO Best Practices: Schema’. Watch the replay to learn the following: What is Structured Data? Why is Schema Markup Important? Increased SERP Visibility: Schema Examples Is Structured Data a Ranking Factor? What Makes Schema so Hard to Implement? How to Implement Structured Data What is JSON-LD? Schema Opportunity: What Types of Schema Are Supported by Google? How Featured Snippets and People Also Ask Play into Schema The Most Common Schema Types How to Identify Opportunities for Schema How to Track Success and Performance Why... [...]

Strategies To Improve Your SEO Strategy

Your SEO strategy needs to be adjusted according to the search engine algorithm changes and the events that occur around. Oncrawl author Antoine Eripret has published an article highlighting some useful ways to make your SEO strategy evolve according to current events. He says, “Strategy is a roadmap that can (and should) evolve according to the internal & external changes of a company. But it doesn’t have to change every day. For many, COVID has impacted (and continues to impact) their business, which can obviously impact the strategy to be followed in order to ensure the sustainability... [...]

How to Scale and Grow your Enterprise Technical SEO Strategy, September 15 [Webinar]

It is very important to keep an up-to-date SEO strategy to win your share in today’s competitive markets. Search Engine Journal is hosting a webinar ‘How to Scale and Grow your Enterprise Technical SEO Strategy’ on Wednesday, September 15, 2021, at 2.00 pm ET. The SEJ team says, “Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers. In this presentation, you’ll learn: How to use Edge SEO to automate and improve processes in product management (from an SEO perspective). The best way to use entities... [...]

How to Scale and Grow your Enterprise Technical SEO Strategy, September 15 [Webinar]

It is very important to keep an up-to-date SEO strategy to win your share in today’s competitive markets. Search Engine Journal is hosting a webinar ‘How to Scale and Grow your Enterprise Technical SEO Strategy’ on Wednesday, September 15, 2021, at 2.00 pm ET. The SEJ team says, “Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers. In this presentation, you’ll learn: How to use Edge SEO to automate and improve processes in product management (from an SEO perspective). The best way to use entities... [...]

A Technical SEO Guide to Lighthouse Performance Metrics [Guide]

Lighthouse is an open-source, automated tool for improving the quality of web pages. It has audits for performance, accessibility, progressive web apps, SEO, and more. Search Engine Journal has published ‘A Technical SEO Guide to Lighthouse Performance Metrics’. Jamie Indigo says, “Lighthouse runs performance tests using emulated data, also known as lab data. This is performance data collected within a controlled environment with predefined device and network settings. Lab data is helpful for debugging performance issues. It does not mean that the experience on your local machine... [...]

SEO and Accessibility: Technical SEO [Series Part 3]

MOZ has published the third video in ‘SEO and Accessibility: Technical SEO’ series featuring Cooper Hollmaier. The MOZ team says, “We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust”. MOZ  [...]

Is It Time for SEOs to Adopt a Growth Mindset? [Podcast]

Rank Ranger has published a new episode of its ‘Ths In Search SEO’ podcast titled ‘Is It Time for SEOs to Adopt a Growth Mindset?’ featuring Yuriy Yarovoy. Listen to this episode to learn: How a growth mindset relates to SEO and how it opens new opportunity What does a growth mindset in the context of SEO actually look like? Why SEOs have not yet adopted the growth mindset. Is It Time for SEOs to Adopt a Growth Mindset? Rank Ranger  [...]

Are You Making These Black Hat SEO Mistakes?

Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist. 3 Reasons To Avoid Black Hat SEO But just what are the worst-case scenarios if a site uses black hat SEO... [...]

Improve Your SEO Performance with These Tactics

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer intent caused by the pandemic as well as to prepare for Google’s Page Experience update in 2021. There are three basic steps to this SEO process: Use Google Analytics and Search Console to evaluate your site’s current presence in... [...]

How to Identify a Problem with Your SEO [Podcast]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart Clark. We discuss: What is classed as a problem? How you identify a problem What can cause it? When a problem is not a problem How to fix it”. How to identify a problem with your SEO Vertical Leap  [...]