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Sunday, September 20, 2020

Archive for the 'Search Engine Optimization' Category

Everything You Need to Know about 301 vs. 302 Redirects for SEO

The website redirects are useful when you are relocating your website content permanently or temporarily. Ahrefs contributor Joshua Hardwick has published an article on using 301 vs. 302 Redirects for SEO.He says, “Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality.The answer is simple: Search engines view 301 redirects and... [...]

Nine Ways to Improve Your SEO Performance

An effective SEO strategy enables you to explore and utilize unprecedented opportunities to grow your business. But to keep performing well, you need to continue your efforts to synchronize your SEO efforts with the changing search algorithms.Terakeet contributor Jonas Sickler has shared nine useful ways to help you improve your website’s SEO performance.Sickler says, “With SEO strategy, it’s important to think holistically about your website. You need high-quality content, and you need high-quality domains pointing at your web pages.First, though, you should make sure that your... [...]

How to Use Old Blog Posts for SEO

Your blog content holds enormous opportunities to continue getting more and more website traffic. Quality content can also help you to grow your SEO rankings.Ahrefs contributor Joshua Hardwick has shared a three-step guide to republishing your old blog posts for search engine optimization.Hardwick says, “In this guide, you’ll learn how to republish old blog posts for more organic traffic in three easy steps.Find underperforming pages with content issuesRefresh the contentRepublish the postStep 1. Find underperforming pages with content issuesIf you want to boost organic traffic,... [...]

Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses [Podcast]

Copyblogger’s Darrell Vesterfelt has published a new podcast episode ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’.Listen to this podcast and learn:Why content marketing looks so different from 10 years agoHow to fight off spammers who have turned your inbox into a dumpster fireThe pros and cons of recent online privacy and email marketing practicesA primer in writing great content for localized servicesAnd why good SEO is a combo of common sense and answering people’s questions.Consent-Based Email, Economic Trends for Ecommerce,... [...]

Page Speed Optimization: Metrics, Tools, and How to Improve [Video]

MOZ has published a new Whiteboard Friday video titled ‘Page Speed Optimization: Metrics, Tools, and How to Improve’ featuring Britney Muller.Watch this video to learn how to optimize your site for Google and improve page speed.The MOZ team says, “Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin... [...]

Vertical Leap on How SEO Helped Businesses Survive COVID-19

The COVID-19 pandemic caused serious damage to many businesses worldwide. Several businesses have been hit severely due to this unprecedented challenge.Vertical Leap’s Gemma Scarth has published an article on how SEO helped businesses survive COVID-19.says, “When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled spending back by a larger 12% each.Back... [...]

‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ Webinar July 29 [Webinar]

Getting customer feedback is the best way to learn what they need and customize your content. By doing this, you can also improve your existing content.Search Engine Journal is hosting a webinar ‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ on Wednesday, July 29, 2020 at 2.00 pm ET.The SEJ team says, “Join our next sponsored webinar as Mark Munroe, CEO at SEORadar, demonstrates how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.In this presentation, you will learn:An SEO testing process that will help you avoid failed... [...]

Changes in Technical SEO [Podcast]

Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Changes in Technical SEO’.This episode features Kathy Brown and Benjamin Shapiro.You will learn the following:Technical SEO is about all the functionality aspects of your site composed of different signals and technical factors that Google uses to determine quality and ranking score.Google utilizes JavaScript to figure out what’s going on technically with a site. View source is no longer as useful in this process as it doesn’t provide a complete picture.Google recently... [...]

‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ Webinar July 29 [Webinar]

Getting customer feedback is the best way to learn what they need and customize your content. By doing this, you can also improve your existing content.Search Engine Journal is hosting a webinar ‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ on Wednesday, July 29, 2020 at 2.00 pm ET.The SEJ team says, “Join our next sponsored webinar as Mark Munroe, CEO at SEORadar, demonstrates how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.In this presentation, you will learn:An SEO testing process that will help you avoid failed... [...]

Six Tips to Optimize Your Content for Search Engines

Quality content helps you to rank higher in search engines and gets you more website traffic. By optimizing your content for the search engines, you can improve your business performance.SEMrush contributor Jessica Foster has shared six tips to help you optimize your content for the search engines.Foster says, “In this guide, I detail how to create search engine optimized content using keywords naturally, based on a deeper understanding of search intent, and how to use tools to inform your content structure.Can Keyword Usage Really Be “Natural”?In speaking to business owners outside... [...]